Introducing CoCreator: The Quickest and Easiest Way To Accelerate Your Start-Up Brand

    Introducing CoCreator: The Quickest and Easiest Way To Accelerate Your
                                Start-Up Brand

CoCreator is the first business speed dating service to connect entrepreneurs
with communication experts in one simple app

PR Newswire

NEW YORK, Aug. 8, 2013

NEW YORK, Aug. 8, 2013 /PRNewswire/ --CoCreator (  is a
new business speed-dating app developed by marketing and technology experts at
one of the world's most innovative communication networks. Its purpose is to
connect founders, CEOs or CMOs of promising start-ups with communication
experts, so they can collaborate on building a next-generation brand.

CoCreatorallows entrepreneurs to explore a range of international experts to
find the people they'd like to partner with in the areas of brand and
communications, product and business or marketing partnerships. As in every
dynamic marketplace, the opportunities will evolve and expand over time. At
launch the app will include talent from Berlin, Brussels, Helsinki, London,
Los Angeles, New York and Paris. Once an entrepreneur and an expert have
agreed to connect, talk time via Skype will be assigned and the journey

"During conversations with start-up founders, we find that while none of them
are looking for an advertising agency, they know that building a scalable
brand and understanding brand behavior is crucial for success," said Ulrich
Proeschel, co-founder ofCoCreatorand VP Business Development TBWA Europe.
"Our goal is to easily connect people who believe in the same business idea."

"The service is designed for young businesses willing to publicly share their
idea," commented Preethi Mariappan, co-founder ofCoCreatorand Executive
Creative Director, Digital of TBWA\ CREATE LAB Berlin. "We have created a
transparent and simple experience that directs the focus on the basics of our
industry: people, ideas and trust. Technology might have changed the way we
connect, but the human bond remains key."

"Connecting to the founders of start-ups is a fantastic way to support the
entrepreneurial spirit and thirst for innovation that exists within our own
family of companies," said Perry Valkenburg, COO, TBWA\ International and
President, TBWA\ Europe. "By connecting some of our best people directly with
the brains behind new business ideas, we celebrate the essence of our
business: talent. Collaboration beyond the usual can unlock amazing business
potential for everyone."

Proeschel added: "The idea ofCoCreatoris in our DNA, and businesses that
disrupt their market feel at home in our culture. Why not create another story
like that of our own creative legend Lee Clow and Steve Jobs, who met just
over 30 years ago? Back then Steve was the co-founder of a young technology
start-up. The rest is history."

The CoCreator app is available for free in the Apple iOS App Store, and
launches in beta phase on August 8, 2013. Android service is expected to
follow in Q3 2013.

The new service was developed within the TBWA\ CREATE LAB Berlin and is run
independently, as the start-ups it aims to help are ran, by co-founders
Preethi Mariappan and Ulrich Proeschel.

Learn more about CoCreator at and here:

About CoCreator
CoCreator ( is a business speed-dating service
connecting start-up founders with creative communication experts to develop
next generation brands. Starting with a beta phase on August 8, 2013 it allows
entrepreneurs to connect with talent from Berlin, Brussels, Helsinki, London,
Los Angeles, New York and Paris. CoCreator was developed by the TBWA\ CREATE
LAB in Berlin, part of the TBWA Worldwide network.

About Digital Arts Network
TBWA's Digital Arts Network ( is a network of over
700 people operating in 19 offices across the Americas, Africa and the Middle
East, Asia-Pacific and Europe. The core competencies of the Digital Arts
Network include creative technology, UX, e-commerce, social media, content,
mobile, IP and platforms, analytics, search, audience behavior and production.
Digital Arts Network is headquartered in New York and is part of TBWA

About TBWA Worldwide
TBWA Worldwide ( creates Disruptive Ideas expressed through Media
Arts for global clients, including ABSOLUT, Accenture, adidas, Apple,
Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan,
Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines.
TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by
Advertising Age in 2010 as the "Best International Network of the Decade."
TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.


Contact: Marianne Stefanowicz, Worldwide PR and Communications Director, TBWA
Worldwide and Digital Arts Network,, +1-212-804-1167; or
Ulrich Proeschel, Co-founder, CoCreator,,
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