New Documentary Shows The Aftermath Of Texting & Driving
Acclaimed Director Werner Herzog Tells the Stories of People in "It Can Wait"
Wireless Carriers Distributing the Free Film to Schools, Safety Advocates, the
DALLAS, Aug. 8, 2013
DALLAS, Aug. 8, 2013 /PRNewswire/ --Injuring or even killing someone because
you were texting while driving is a life-changing experience. There are
countless stories of people who took their eyes off the road for a second and
ended up in an accident that changed their lives and the lives of others
People who are living with the consequences of those experiences are the focus
of a powerful new documentary created by acclaimed filmmaker Werner Herzog to
reach millions with a message on the dangers of texting and driving. In the
short film, Herzog expands on the stories he tells through the 30-second
"Texting & Driving … It Can Wait" spots launched in May by wireless carriers
AT&T(NYSE: T), Sprint, T-Mobile USA, Inc. and Verizon. By giving voice to
the individuals who caused the accidents and the many people whose lives have
forever been changed by them, Herzog shows the devastating aftermath that can
be created when a driver turns their attention to a single, meaningless text.
"When you get a message while driving, it's hard not to pick up your phone,"
said Herzog. "With this film, we want to help make people more aware of the
potential consequences of that action."
The It Can Wait^® campaign helps drive awareness of the dangers of texting
while driving, encourages individuals to pledge not to text and drive, and
enables those who have made a personal commitment to influence others. By
sharing tools like this film with schools and safety advocates, and by making
them available free to the public, the carriers are working to encourage
responsible use of wireless technology.
The documentary will be available at ItCanWait.com, a site where anyone can go
to get more information about the issue, share their story, take the pledge
not to text and drive, and get resources to help make others aware of the
dangers. The film also will be distributed to more than 40,000 high schools
nationwide, and hundreds of safety organizations and government agencies. The
carriers will post it to their YouTube sites, and it will be available as
on-demand content for customers of AT&T U-verse.
The It Can Wait^® campaign, created to end texting and driving, has evolved
into a movement. It currently is supported by the four largest U.S. wireless
carriers, more than 200 other organizations and thousands of caring
individuals. The movement has inspired more than 2 million pledges through
ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at
SOURCE AT&T Inc.
Contact: AT&T, Brett LeVecchio, 212-453-2419, Brett.LeVecchio@fleishman.com,
Sprint, Crystal Davis, 703-592-8139, Crystal.Davis@sprint.com, T-Mobile, Dave
Berkowitz, 425-877-8270, firstname.lastname@example.org, Verizon, Elva G. Lima,
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