TBWA\Chiat\Day LA appoints Peter Ravailhe to Managing Director of Gatorade
Peter moves from Lew'Lara\TBWA to TBWA\Chiat\Day LA to head up Gatorade work
LOS ANGELES, Aug. 8, 2013
LOS ANGELES, Aug. 8, 2013 /PRNewswire/ --TBWA\Chiat\Day has appointed Peter
Ravailhe to Managing Director of the agency's Gatorade account, reporting
directly to TBWA\Chiat\Day LA's President, Carisa Bianchi.
Over the course of Peter's career, he has developed and executed highly
successful, award winning strategies & innovative business models for global
brands such asadidas, Virgin, The Coca Cola Company, Under Armor,Americas
Cup, NZRU and is credited with starting to commercialize & modernize
University sport in the UK with Loughborough University.
CarisaBianchi, President of TBWA\Chiat\Day LA, commented: "Peter will bring
extensive global and sport leadership experience. He has a great passion for
innovative strategies that drive consumer behavior change and commercial
growth in the sports sector."
In his role at TBWA\SPORTS\LAB, set up to support the sporting investment from
globalbrands intoBrazil,Peter was responsible for developing and
managingclients' day to daysporting business foradidas, Gatorade, Nissan
andBancodoBrasil. This has included the largest and most successful
campaign for adidas in Brazil: "Vamos Com Tudo!" He has also led the
teamsworkingto develop innovation strategiesand evolve each of the brands
major marketingplatforms for the FIFA World Cup in 2014 and the Olympic Games
in 2016.TBWA\SPORTS\LAB and its offering will continue to evolve under
Peter's leadership from LA.
Prior to TBWA\SPORTS\LAB, Peter partnered with investors developing his
entrepreneurial skills, to successfully build a sports innovation consultancy
– VT-3 - in the UK.VT-3 offered a fully integrated approach to clients
including Under Armour, The Coca-Cola Company, NZRU, Loughborough University
and Monaco's Principality with powerful and innovative solutions for
generating growth, new lines of revenue and engaging consumers through the
creation of new services, products, brands and the commercialization of
Peter has also held several senior management positions foradidas, leading
the brand'sglobal sports marketing strategy and development, ROI of Sports
Marketing, as well as asset integration into brand marketing. Peter's other
roles withadidas werein France leading World Cup & team sports
"My passion and business has always been in sport, and so to help lead such an
iconic brand as Gatorade is a fantastic new opportunity," comments Peter. "My
many yearson the client side globally withadidas,bring an understanding
ofour clients' objectives and brand opportunities."
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media
Arts for global clients, including ABSOLUT, Accenture, adidas, Apple,
Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan,
Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines.
TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by
Advertising Age in 2010 as the "Best International Network of the Decade."
TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a
leading global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide
Contact: Marianne Stefanowicz, TBWA Worldwide, Worldwide PR & Communications
Director, +1-212-804-1167, email@example.com, or Lizzie Dewhurst, TBWA
Worldwide, Worldwide PR & Communications Manager, +1-212-804-1189,
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