TBWA\Chiat\Day LA appoints Peter Ravailhe to Managing Director of Gatorade business Peter moves from Lew'Lara\TBWA to TBWA\Chiat\Day LA to head up Gatorade work PR Newswire LOS ANGELES, Aug. 8, 2013 LOS ANGELES, Aug. 8, 2013 /PRNewswire/ --TBWA\Chiat\Day has appointed Peter Ravailhe to Managing Director of the agency's Gatorade account, reporting directly to TBWA\Chiat\Day LA's President, Carisa Bianchi. Over the course of Peter's career, he has developed and executed highly successful, award winning strategies & innovative business models for global brands such asadidas, Virgin, The Coca Cola Company, Under Armor,Americas Cup, NZRU and is credited with starting to commercialize & modernize University sport in the UK with Loughborough University. CarisaBianchi, President of TBWA\Chiat\Day LA, commented: "Peter will bring extensive global and sport leadership experience. He has a great passion for innovative strategies that drive consumer behavior change and commercial growth in the sports sector." In his role at TBWA\SPORTS\LAB, set up to support the sporting investment from globalbrands intoBrazil,Peter was responsible for developing and managingclients' day to daysporting business foradidas, Gatorade, Nissan andBancodoBrasil. This has included the largest and most successful campaign for adidas in Brazil: "Vamos Com Tudo!" He has also led the teamsworkingto develop innovation strategiesand evolve each of the brands major marketingplatforms for the FIFA World Cup in 2014 and the Olympic Games in 2016.TBWA\SPORTS\LAB and its offering will continue to evolve under Peter's leadership from LA. Prior to TBWA\SPORTS\LAB, Peter partnered with investors developing his entrepreneurial skills, to successfully build a sports innovation consultancy – VT-3 - in the UK.VT-3 offered a fully integrated approach to clients including Under Armour, The Coca-Cola Company, NZRU, Loughborough University and Monaco's Principality with powerful and innovative solutions for generating growth, new lines of revenue and engaging consumers through the creation of new services, products, brands and the commercialization of sporting assets. Peter has also held several senior management positions foradidas, leading the brand'sglobal sports marketing strategy and development, ROI of Sports Marketing, as well as asset integration into brand marketing. Peter's other roles withadidas werein France leading World Cup & team sports brandmarketing locally. "My passion and business has always been in sport, and so to help lead such an iconic brand as Gatorade is a fantastic new opportunity," comments Peter. "My many yearson the client side globally withadidas,bring an understanding ofour clients' objectives and brand opportunities." About TBWA Worldwide TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide. About Omnicom Group Inc. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. SOURCE TBWA Worldwide Website: http://www.tbwa.com Contact: Marianne Stefanowicz, TBWA Worldwide, Worldwide PR & Communications Director, +1-212-804-1167, firstname.lastname@example.org, or Lizzie Dewhurst, TBWA Worldwide, Worldwide PR & Communications Manager, +1-212-804-1189, email@example.com
TBWA\Chiat\Day LA appoints Peter Ravailhe to Managing Director of Gatorade business
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