Hitachi Data Systems Forms the Global Office of Technology and Planning With Hitachi to Foster the Creation and Delivery of

Hitachi Data Systems Forms the Global Office of Technology and Planning With 
Hitachi to Foster the Creation and Delivery of Social
Innovation Technologies 
Tapping R&D Talents of the Combined Organizations and Building on
Collaborative Success, the Group Drives Technology Solutions for the
Advancement of the Global Community 
SANTA CLARA, CA -- (Marketwired) -- 08/07/13 --  Hitachi Data Systems
Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:
6501), today announced the formation of a new Global Office of
Technology and Planning (Global OTP). The office will be led by
Michael Hay, vice president and chief engineer, global product
planning, Hitachi Data Systems, with the IT Platform Division Group
(ITPD) of Hitachi. The team will lend expertise and deliver
technology solutions to internal Hitachi programs and to customers'
programs to extract meaningful insights that lead to innovation and
inspire global action. 
The team nurtures an entrepreneurial spirit, using technical know-how
and penetrating market insight to give potent guidance for hundreds
of engineers at HDS and ITPD. Their goal is to solve mounting
challenges of accelerated data growth to glean valuable insights that
benefit business and society. 
"We are thrilled to continue the collaboration and to bring our
high-performing teams under one umbrella, applying a cultural model
of success from across the IT Platform business," said Akinobu
Shimada, general manager, IT Platform Business Management Division,
IT Platform Division Group, Information & Telecommunication Systems
Company, Hitachi.  
"Innovation is engrained in our culture. We have a demonstrated
ability to work together to solve issues by using information and
bring to market brilliant new solutions," added Munehiro Hashimoto,
division president, IT Platform Business Management Division, IT
Platform Division Group, Information & Telecommunication Systems
Company, Hitachi. 
HDS is actively working on initiatives that span more than 10
industries, including call center operations, distribution, energy,
finance, healthcare, public safety, retail, security,
telecommunications and transportation in collaboration with Hitachi.
In addition, the groups have launched an industry forum to facilitate
-to-peer interactions among customers, partners and other
organizations and individual participants who wish to help co-create
technology solutions for the global good. 
The group is already engaged in deep discussions within the Hitachi
Data Systems Community about Open Innovation, programming models that
are needed for the future of advanced analytics, and emerging IT
Highlights of the collaborative success of Hitachi Data Systems and
Hitachi include: 

--  Facilitating paradigm shifts in telecommunications networking: The
    Global OTP enables further collaboration with JDSU, a market leader in
    providing network and service enablement solutions for global
    carriers, by providing enhanced analytics and customer experience
    management solutions. "As we expand our business to address the
    increasing need for real-time analytics driven by the growth of mobile
    data and applications, we found a great partner in Hitachi Data
    Systems and Hitachi. Hitachi Data Systems solutions and its
    telecommunications vertical practice are a powerful combination," said
    George Cray, a vice president at JDSU. "We have demonstrated unique
    capabilities that help our customers optimize their networks and
    maximize revenue opportunities, and we believe that continued
    collaboration and innovation is a key ingredient for advancing new
    opportunities for our PacketPortal solution."
--  Making technology apparent to non-technical users: A clear
    understanding that technology doesn't happen in a vacuum has led the
    team to engage with organizations that ultimately advance the rule of
    law. "Hitachi Data Systems' involvement and support within the ABA's
    Section of Science & Technology Law (SciTech) has significantly
    enhanced the Section's understanding and activities in areas such as
    security, privacy, cloud computing, and electronic discovery. By
    leveraging HDS' expertise and relationships, SciTech has also been
    able to forge new relationships with organizations like SNIA and the
    Cloud Security Alliance as well as to participate and influence
    relevant standards development activities (for example ISO/IEC 27050
    Information technology - Security techniques - Electronic discovery).
    HDS has made a solid contribution to emerging areas of the law," said
    Lucy Thomson, esq., chair, American Bar Association, Section of
    Science & Technology Law.
--  Enabling innovation through early access: As the Global OTP
    progresses, its direct engagement with partners and customers on
    advanced technologies will increasingly be required. "Early access to
    new technologies is a significant benefit for HDS Federal Corporation.
    The optical technology being supported by the Open Innovation team at
    Hitachi Data Systems helps HDS Federal Corporation address the
    government's challenges with big data," said David Haberland,
    strategic development manager, Hitachi Data Systems Federal

HDS and Hitachi also share their breadth and depth of R&D capabilities
in software, compute, storage, and networking with broader industry
initiatives in order to innovate in user-to-system and
system-to-system interactions. Currently, the companies work with
PARC, a Xerox company, which is leading the Emerging Networks
Consortium (ENC) to advance the next-generation Internet, based on
Content-Centric Networking (CCN).  
To advance state-of-the-art innovation, the companies have had a
long-standing deep collaboration with Hitachi Research and most
recently have joined the Hitachi Global Center for Innovative
Analytics (HGC-IA). "The HGC-IA links Hitachi, local researchers and
engineers globally to apply the combined participants' world-class
research, business consulting, information technologies and services
to their customers' challenges. The group co-innovates, develops and
applies end-to-end big data solutions. The Global Big Data Innovation
Lab (GBDIL), the research arm of HGC-IA, coordinates big data related
R&D activities worldwide, and is chartered to accelerate Hitachi big
data businesses through the creation of key intellectual property in
analytics, and innovative proof-of-concept solutions. Through
collaboration with the newly formed Global OTP, we will strengthen
our core big data business by creating and applying innovative big
data and advanced analytics technologies to enable a rich suite of
cloud-based platforms and services and cutting-edge analytics," said
Umeshwar Dayal, vice president and Senior Fellow, Big Data
Laboratory, Hitachi America Ltd. R&D. 
Hay concluded, "Together, the efforts of HDS and Hitachi will create
a better world by helping customers to innovate with information to
improve their business and our society. This is the heart of social
innovation. We look forward to realizing and communicating those
successes in the future." 
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About Hitachi Data Systems
 Hitachi Data Systems provides information
technologies, services and solutions that help companies improve IT
costs and agility, and innovate with information to make a difference
in the world. Our custom
ers gain compelling return on investment
(ROI), unmatched return on assets (ROA), and demonstrable business
impact. With approximately 6,000 employees worldwide, Hitachi Data
Systems does business in more than 100 countries and regions. Our
products, services and solutions are trusted by the world's leading
enterprises, including more than 70% of the Fortune 100 and more than
80% of the Fortune Global 100. Visit us at 
About Hitachi, Ltd.
 Hitachi, Ltd. (TSE: 6501), headquartered in
Tokyo, Japan, is a leading global electronics company with
approximately 326,000 employees worldwide. The company's consolidated
revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion
yen ($96.1 billion). Hitachi is focusing more than ever on the Social
Innovation Business, which includes infrastructure systems,
information & telecommunication systems, power systems, construction
machinery, high functional material & components, automotive systems
and others. For more information on Hitachi, please visit the
company's website at 
Copyright Hitachi Data Systems Corporation 2013. All rights reserved.
HITACHI is a trademark or registered trademark of Hitachi, Ltd.
Innovate With Information is a trademark or registered trademark of
Hitachi Data Systems Corporation. All other trademarks, service
marks, and company names are properties of their respective owners.  
Press Contacts: 
Hitachi Data Systems
Stefani Finch
(408) 499-7349 
Lois Paul & Partners
Brandi Ellerbee
(512) 638-5327 
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