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FUJIFILM and the National Breast Cancer Foundation Celebrate Installation of New State-of-the-Art Mammography Unit at The Rose

  FUJIFILM and the National Breast Cancer Foundation Celebrate Installation of
  New State-of-the-Art Mammography Unit at The Rose

 Ribbon-cutting ceremony unveils Fujifilm’s FCR Aspire ClearView 1m providing
  high-quality diagnostic images with patient comfort at local breast health
                                 organization

Business Wire

HOUSTON -- August 7, 2013

The Rose, a Houston-based, non-profit breast health organization providing
screening and diagnostic services to women, will celebrate the installation of
a new, state-of-the-art mammography unit donated by FUJIFILM Medical Systems
U.S.A., Inc. and the National Breast Cancer Foundation on August 7, 2013. A
ribbon-cutting ceremony will unveil Fujifilm’s FCR Aspire ClearView 1m at The
Rose that will help meet the screening needs of women and assist medical
professionals in the early detection and diagnosis of breast cancer.

“We are delighted to be working with the National Breast Cancer Foundation and
The Rose to make a contribution that will have both immediate and long-term
impacts on improving breast health care in the Houston community,” said Betty
Dedon, product and marketing manager, Women’s Health, FUJIFILM Medical Systems
U.S.A., Inc.

Breast cancer is one of the leading health crises for women in the United
States. There is currently no known cure yet and early detection is critical
to treatment and survival. The Rose’s Mobile Mammography Program currently
extends to 24 counties in Texas providing screenings to more than 7,300 women
annually with almost 4,700 of those patients needing some sort of financial
sponsorship. While the new equipment will initially be located at The Rose’s
southeast facility, its intended destination is in the next mobile health van
purchased.

“The need for The Rose’s mobile program, which already reaches so many
underserved areas, is evident now and will only grow,” Dorothy Gibbons, CEO
and Co-Founder of The Rose, a nonprofit breast health organization providing
screening and diagnostic services to the insured and uninsured in southeast
Texas. “Donations like Fujifilm’s FCR Aspire ClearView 1m, made possible
because of the generosity of the National Breast Cancer Foundation, will help
us expand our mobile fleet and allow us to continue to provide quality breast
health care to those who might otherwise have no access to screening.”

According to a study published in the American Journal of Preventive Medicine,
half of all counties based in Texas do not have access to a mammogram
facility. Counties without facilities have large minority populations and are
predominantly located in medically underserved rural areas. Populations in
these areas without facilities were less affluent and less likely to have
healthcare insurance. The study suggests that delivering mammography-screening
services in the county of residence may benefit women who are currently
underserved.

“Fujifilm is committed to investing in research and developing innovative
imaging technologies that play a key role in the screening, detection and
diagnosis of breast cancer,” said NBCF founder and CEO Janelle Hail. “Their
support allows us to continue our mission - saving lives through early
detection and providing mammograms to those in need.”

To learn more about Fujifilm’s women’s health care products, please visit
http:\\aspire.fujimed.com.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic
imaging products and medical informatics solutions to meet the needs of
healthcare facilities today and well into the future. From an unrivaled
selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and
cardiovascular products, to advanced women’s health imaging systems, Fujifilm
has products that are ideal for any size imaging environment. The Endoscopy
Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality,
technologically advanced, FUJINON brand endoscopes to the medical market.
FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For
more information visit www.fujimed.com and www.fujifilmendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and
leading-edge products to a broad spectrum of industries, including electronic
imaging, digital printing equipment, medical systems, life sciences, graphic
arts, flat panel display materials, and office products, based on a vast
portfolio of digital, optical, fine chemical and thin film coating
technologies. The company was among the top 10 companies around the world
granted U.S. patents in 2012, and in the year ended March 31, 2013, had global
revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship
and good corporate citizenship. For more information, please visit
www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

  All product and company names herein may be trademarks of their registered
                                   owners.

Contact:

Fujifilm
Lauren Geloso, 914-789-8303
lgeloso@fujifilm.com
 
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