“Def Leppard Viva! Hysteria Concert” To Rock Out U.S. Cinemas With Live Version Of 12x Platinum Album

  “Def Leppard Viva! Hysteria Concert” To Rock Out U.S. Cinemas With Live
  Version Of 12x Platinum Album

 NCM Fathom Events and AEG Live Present the Renowned Band’s March/April 2013
Residency from The Joint at Hard Rock Hotel & Casino Las Vegas in Select Movie
                     Theaters Nationwide on Oct. 2 and 8

Business Wire

CENTENNIAL, Colo. -- August 7, 2013

This fall, NCM Fathom Events together with AEG Live and Network Live take
movie-goers back to the ‘80s on a rocking, Sin City, rollercoaster ride with
the two-night cinema event “Def Leppard Viva! Hysteria Concert” on Wednesday,
Oct. 2 and Tuesday, Oct. 8 at 8:00 p.m. local time. Recorded live over two
nights in March and April 2013 at The Joint, Hard Rock Hotel & Casino Las
Vegas’s intimate and award-winning music venue, “Def Leppard Viva! Hysteria
Concert” includes a full front-to-back performance of the classic album
Hysteria, along with many of the band's greatest hits such as “Rock of Ages”
and “Photograph.”

Tickets for “Def Leppard Viva! Hysteria Concert” are available at
participating theater box offices and online at www.FathomEvents.com. The
event will be presented in nearly 250 select movie theaters around the country
through NCM’s exclusive Digital Broadcast Network. For a complete list of
theater locations and prices, visit the NCM Fathom Events website (theaters
and participants are subject to change).

While the band is known for their legendary big-scale arena shows, “Def
Leppard Viva! Hysteria Concert” features for the first time in years the band
performing in such an intimate space as The Joint. The group’s epic
performances are executed on an elaborately designed set created specifically
for the Las Vegas residency. The event will also include additional classic,
career-spanning Def Leppard material.

“We’ve been asked for many years if we’d ever play an album in its entirety,
and the answer was always no because we'd be out promoting a new album,” says
lead vocalist Joe Elliott. “Then in March and April 2013 when we had no new
music to promote, we had a chance to revisit arguably our most important
album. It was an easy decision to make. As for Vegas, it's no longer perceived
as the place crooners go to die! Artists like Mötley Crüe, Elton John, Guns N’
Roses & Cheap Trick have recently done residencies and rock ‘n’ roll has
definitely moved in! So, there was no better place for us to take the show. It
was a fantastic experience for us and for our fans.”

Def Leppard's fourth album Hysteria, released in 1987, topped the UK album
charts during its debut, and spent a record of 96 weeks on the U.S. Top 40
Chart. The album claimed the No. 1 spot on the Billboard 200 at the same time
“Love Bites” came in at No. 1 on the Billboard Singles Chart. Hysteria went on
to dominate album charts around the world for three years after its release.
As of 2009, it has 12x platinum sales in the U.S., and has gone on to sell
over 20 million copies worldwide; making it one of the best-selling albums in
the U.S., according to RIAA certification. The album spawned seven
groundbreaking, chart-toping singles, including "Love Bites," "Pour Some Sugar
on Me," "Hysteria," "Armageddon It," "Animal," "Rocket" and "Women." The
critically lauded album was also voted one of  the “Greatest Albums of All
Time” by Q Magazine and Rolling Stone included the collection on their list of
the “500 Greatest Albums of All Time.”

“Def Leppard’s Las Vegas residency was a huge success and with this event,
Fathom is bringing this legendary band to movie theaters in larger-than-life
concert experience,” said Dan Diamond, senior vice president of NCM Fathom
Events. “Viva! Hysteria will have Def Leppard fans on their feet – start to
finish – in theaters nationwide.”

As one of the world's best-selling bands, Def Leppard has sold more than 100
million albums worldwide, and has two albums with RIAA diamond certification:
Pyromania and Hysteria. They are one of only five rock bands with two original
studio albums selling over 10 million copies in the U.S.

Located inside Hard Rock Hotel & Casino Las Vegas, The Joint delivers an
unforgettable live music experience to the intimate 4,000 capacity venue. In
the great tradition of Las Vegas’s first rock venue, The Joint’s commitment to
remarkable sound, stage lighting and talent remains unparalleled. Now doubled
in size, this highly upgraded version retains all the intimacy, character and
authentic rock vibe of the original.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,600 screens
(approximately 18,800 digital). During 2012, over 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of approximately 750 locations in 173 Designated
Market Areas® (including all of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing 37 entertainment-related websites, online widgets and
mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 45.1%
interest in and is the managing member of National CineMedia LLC. For more
information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About AEG Live

AEG Live, the live-entertainment division of Los Angeles-based AEG, is
dedicated to all aspects of live contemporary music performance. AEG Live is
comprised of touring, festival, exhibition, broadcast, merchandise and special
event divisions, fifteen regional offices and owns, operates or exclusively
books thirty-five state-of-the-art venues. The current and recent concert tour
roster includes artists such as Taylor Swift, The Rolling Stones, Bon Jovi,
Usher, Carrie Underwood, Daughtry, Justin Bieber, Leonard Cohen, Wisin &
Yandel, Kenny Chesney, P!nk, Enrique Iglesias and Paul McCartney. The company
is also currently producing residency showsat The Colosseum at Caesars
PalaceinLas Vegas including Celine Dion, Rod Stewart and Shania Twain and is
the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las
Vegas.AEG’s exhibition portfolio boasts the most successful exhibition of all
time, Tutankhamun and the Golden Age of the Pharaohs, which has attracted more
than 8 million visitors since 2005. AEG Live is also the largest producer of
music festivals inNorth Americafrom the critically acclaimed Coachella
Valley Music & Arts Festival to Stagecoach Country Music Festival and New
Orleans Jazz & Heritage Festival.www.aeglive.com

About AEG Network Live

AEG Network Live is the industry's premier provider of live, digital and 3D
entertainment, offering fans unparalleled access to the artists they want-when
and how they want it-via broadband, TV, radio, wireless, theatrical and
retail. AEG Network LIVE has completed successful tour and album launch
campaigns for AEG Live clients including Katy Perry, Bon Jovi, Celine Dion,
Rod Stewart, Prince, Linkin Park, Usher, Garth Brooks, and many others. More
information on AEG Network Live can be found at www.networklive.com.

For artwork/photos related to “Def Leppard Viva! Hysteria Concert,” click
here.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Press Here Publicity for Def Leppard
Carleen Donovan, 212-246-2640
carleen@pressherepublicity.com
or
Tasya Swisko, 212-246-2640
tasya@pressherepublicity.com
 
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