Food Lion Launches "Pack in the Savings" Campaign August 7 to Benefit Local Schools

 Food Lion Launches "Pack in the Savings" Campaign August 7 to Benefit Local
                                   Schools

Customers Can Save at Food Lion While Helping School of Choice Win as Much as
$25,000

PR Newswire

SALISBURY, N.C., Aug. 7, 2013

SALISBURY, N.C., Aug. 7, 2013 /PRNewswire/ --Today, Food Lion launches a
three-week "Pack in the Savings" campaign, during which customers can purchase
specially-marked items and receive MVP card savings to help schools win a
grant up to $25,000. Twelve grants totaling $160,000 will be awarded to
schools enrolled in the Classroom Rewards program in Food Lion's operating
area.

The top three schools per Food Lion division whose supporters purchase the
most "Pack in the Savings" items by August 27 will win cash grants. The grand
prize winner will receive $25,000, the first place winner, $10,000, and the
second place winner, $5,000.

The Food Lion MVP Classroom Rewards program offers schools the opportunity to
obtain needed supplies. Shoppers who link their MVP card to a school in the
program earn one point for every dollar spent on Food Lion brand products
year-round, which the schools can then redeem for educational equipment.

To participate, customers can shop for products specially-marked with a "Pack
in the Savings" tag. A complete list of participating products can be found at
www.foodlion.com/packinthesavings. Customers can enroll in the Classroom
Rewards program by visiting FoodLionMVPRewards.com to register their MVP card.

Food Lion donates nearly $1 million annually to more than 1,400 schools in its
10-state-operating market. The "Pack in the Savings" promotion is in addition
to the annual program for schools.

About Food Lion
Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more
than 1,100 supermarkets. The company employs approximately 57,000 associates
delivering quality products, low prices and service to customers in 10
Southeastern and Mid-Atlantic states. For more information, visit
www.foodlion.com.



SOURCE Food Lion

Website: http://www.foodlion.com
Contact: Courtney James, 704-310-3768, Courtney.James@foodlion.com
 
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