Cone Communications Launches New Influencer Identification Platform

     Cone Communications Launches New Influencer Identification Platform

ConeFluence, powered by SocMetrics, allows agency to identify top social media
influencers based on topic

PR Newswire

BOSTON, Aug. 7, 2013

BOSTON, Aug. 7, 2013 /PRNewswire/ --Today, Cone Communications announces the
launch of its new influencer identification platform, ConeFluence, powered by
SocMetrics. This custom offering gives the Boston-based marketing and public
relations agency a preferred method to find key online influencers on behalf
of its clients. It also offers full tracking and reporting enabling Cone to
pinpoint how influencers are engaging with various brands and better explain
social media impressions and resonance.

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SocMetrics, the leader in influencer analysis and monitoring, has helped
agencies and brands strengthen their influencer marketing programs by
targeting thought leaders for hundreds of outreach and advocacy campaigns.

"We're thrilled to launch ConeFluence in partnership with SocMetrics," said
Alex Nicholson, Vice President of New and Social Media at Cone. "Influencer
engagement has always been critical to public relations and ConeFluence
enables us to offer a sophisticated, digital approach. We feel this new
platform will give our clients an edge in finding the right stakeholders,
trendsetters and new media journalists to engage with and build relationships
of value."

SocMetrics is a cloud-based platform that empowers PR and marketing
professionals to quickly, easily and reliably identify the most effective
online influencers for any campaign. The platform provides an end-to-end
solution that profiles each influencer, builds lists for targeted outreach,
and monitors campaign results. SocMetrics is best known for its easy-to-use
Topic oriented approach to influencer identification which does not rely on
error-prone keyword queries. Once identified, influencers can be engaged for
a variety of Cone's client needs, including brand advocacy, product and
program feedback, and much more.

"The ConeFluence platform helps bring Cone to the next level in their
influencer initiatives," said Jed Breed, Director of Market Development,
SocMetrics. "Our unique topical technology integrates perfectly with Cone's
creative services and campaign execution to provide powerful and measurable
results forits clients."

For more information about ConeFluence or Cone's other New and Social Media
offerings, please contact Alex Nicholson at

About Cone Communications
Cone Communications ( is a public relations and marketing
agency known for igniting brands with high-impact strategies and programs
based in deep insights, unique subject matter expertise and innovation.
Focusing on key areas such as brand communications, social media, corporate
social responsibility, cause marketing, entertainment marketing, nonprofit
marketing, and crisis prevention/management – the agency is positioned to help
clients achieve both business and societal outcomes. Cone Communications is a
part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Cone Communications
Diversified Agency Services (DAS), a division of Omnicom Group Inc (NYSE: OMC)
(, manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.

About SocMetrics
SocMetrics' ( industry leading platform helpsagencies and
brands engage highly targeted Influencers for PR and marketing campaigns. The
SocMetrics Topical Influencer Platform includes the top Influencers for any
topic -from Travel to Food to Green-conscious Moms to Cloud Computing.
SocMetrics clients include fortune 500 companies and the top agencies in the

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) ( is a leading global
marketing and corporate communications company. Omnicom's branded networks
and numerous specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional marketing,
public relations and other specialty communications services to over 5,000
clients in more than 100 countries.

SOURCE Cone Communications, Inc.

Contact: Nicholle Connolly, Cone Communications, (617) 939-8378,
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