Choice Hotels Launches RapidBook
Makes Mobile Reservations Quick, Easy
ROCKVILLE, Md., Aug. 7, 2013
ROCKVILLE, Md., Aug. 7, 2013 /PRNewswire/ --Choice Hotels International,
Inc.(NYSE: CHH), one of the world's largest hotel companies, builds upon its
history of technological innovation with the launch today of RapidBook,
enabling travelers to make reservations quickly and easily using a mobile
"Our guests are constantly changing the way they shop for and book travel,"
said Robert McDowell, senior vice president, global distribution, Choice
Hotels International. "Choice Hotels is tracking right along with them,
providing innovative tools so our franchisees can reach their customers who
are embracing the new mobile technology as it evolves.
"Today, mobile is the fastest growing way to make hotel reservations,"
McDowell continued. "But mobile booking must be fast and convenient for busy
travelers on the go. RapidBook takes the frustration out of the mobile
reservation process by eliminating the need to fill in information and credit
card numbers on a tiny phone screen. Users simply enter their information one
time when completing their online profile. After that, they're ready to book
quickly through the Choice Hotels mobile website."
RapidBook streamlines the search and checkout functions by leveraging the
preferences and other information customers opt to add to their online
profile. A guest may tell us, for instance, that he or she prefers
non-smoking rooms with a king bed. The mobile enhancement recalls the guest's
preferences, provides similar rooms for future searches and also recalls
payment information. Customers spend less time looking for rooms and entering
data on their smartphones and can complete their reservations in a fraction of
the time it previously took.
History of Technology Innovation
"In 2009, Choice Hotels launched the first global iPhone App to come from a
major hotel company," McDowell explained. "We continue to push the envelope
with mobile enhancements designed to increase reservation conversions for our
Choice Hotels mobile business was up almost 200 percent in 2012 over the
previous year. Today, the Choice Hotels iPhone, Android, and iPad apps
currently generate thousands of reservations by more than 100,000 consumers
every month. "Thanks in part to our mobile innovations, Choice Hotels' mobile
revenue is up significantly year-over-year, and mobile makes up a rapidly
growing portion of the company's online revenue," McDowell said.
The Choice Hotels mobile website, m.choicehotels.com, is compatible with
iPhones, Android phones and iPads. The site allows users to map out the
company's nearest hotels or find properties by city, zip code, airport code or
popular attraction; obtain real-time information, including rates and
amenities; view hotel images; access Choice Privileges® accounts and redeem
points; and more. Additionally, iPhone and iPad app users can view local
points of interest on the hotel search results map and share their hotel via
social media, text message and email.
About Choice Hotels
Choice Hotels International, Inc. franchises over 6,200 hotels, representing
more than 500,000 rooms, in the United States and more than 30 other countries
and territories. As of March 31, 2013, 395 hotels, representing more than
30,000 rooms, were under construction, awaiting conversion or approved for
development in the United States. Additionally, 81 hotels, representing
approximately 7,000 rooms, were under construction, awaiting conversion or
approved for development in more than 20 other countries and territories. The
company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria
Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway
Inn brands, as well as its Ascend Hotel Collection membership program, serve
Choice Hotels International offers the Choice Privileges® rewards program.
With nearly 17 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and
SkyTouch Technologyare proprietary trademarks and service marks of Choice
© 2013 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
Contact: Scott Carman, Choice Hotels: 301-592-6361,
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