Roundarch Isobar Appoints Steven Moy to Chief Commerce Officer

  Roundarch Isobar Appoints Steven Moy to Chief Commerce Officer

              The agency bolsters retail division with key hire

Business Wire

NEW YORK -- August 6, 2013

Roundarch Isobar, the US arm of the global digital marketing agency Isobar,
has announced the appointment of Steven Moy as Chief Commerce Officer. He
joins from SapientNitro, where he was Vice President, Business and Office Lead
at the Boston office. He will bring his experience in retail to further
develop Roundarch Isobar’s already strong digital commerce practice and focus
on an undisclosed new client. He will report directly to Jeff Maling and Geoff
Cubitt, co-CEOs of Roundarch Isobar.

Steven Moy, Chief Commerce Officer at Roundarch Isobar (Photo: Business Wire)

Steven Moy, Chief Commerce Officer at Roundarch Isobar (Photo: Business Wire)

Moy has over 25 years of experience in providing marketing and business
solutions to leading companies across many industries, including Staples, CVS
Caremark, Liberty Mutual, Puma, New Balance, The Hartford, and Luxottica. In
his most recent role at SapientNitro he was responsible for growing the
business and defining service offerings in omni-channel marketing and commerce
across a portfolio of clients in retail, insurance, luxury brands, and
CPG/manufacturing sectors. Throughout his career Moy has worked with eCommerce
partners such as L2, IBM, Oracle, hybris, and Demandware. He is often called
on for his opinion, has been published in trade publications and has shared
his expertise at international conferences.

Commenting on the new hire, Jeff Maling said, “Steven is a clear industry
leader of eCommerce strategies, and his success with leading brands is very
impressive. Roundarch Isobar has always had a strong history in retail
solutions, and we are delighted to have Steven join us to continue that

Commenting on his new role, Moy said, “Roundarch Isobar has a proven track
record in creating ground breaking, omni-channel digital experiences for a
wide range of clients. Joining this award-winning team as the commerce lead
means that I can help elevate Roundarch Isobar’s expertise to create more
innovative solutions, connect brands and empower their always-on consumers. I
look forward to showcasing how Roundarch Isobar can help clients boost their
customer engagement and customer loyalty metrics.”

About Isobar

  *Isobar is a global digital marketing agency ranked 15^th largest by AdAge
    in 2013.
  *We have over 3,000 digital pioneers in 53 offices across 36 markets
  *Key clients include adidas, Avis, Coca-Cola, Disney, General Motors,
    Google, HBO, Kellogg, and P&G.
  *In 2012, Isobar won over 180 awards, including 9 Cannes Lions and 13
    Agency of the Year titles.
  *Isobar is part of Aegis Media, a wholly-owned subsidiary of Dentsu.

About Roundarch Isobar

Isobar’s U.S. business, known as Roundarch Isobar, adds additional services to
create digital brand experiences, web and mobile applications and digital
products. With offices in Boston, Chicago, Denver, Detroit, and New York, they
serve clients such as adidas, Avis, Bloomberg, Disney, General Motors, HBO,
Royal Caribbean Cruises Ltd., and the U.S. Air Force.

Photos/Multimedia Gallery Available:



Roundarch Isobar
Paul Buranosky, +1 312-529-2564
Marketing Manager
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