American Dairy Queen Corporation Selects Mozido for Mobile Payments, Loyalty and Targeted Marketing Pilot Test

American Dairy Queen Corporation Selects Mozido for Mobile Payments, Loyalty
and Targeted Marketing Pilot Test

American Dairy Queen Corporation (ADQ) has selected Mozido, LLC, a leading
provider of cloud-based, white-label integrated mobile solutions, to launch
its mobile application pilot test.

MINNEAPOLIS and AUSTIN, Texas, Aug. 6, 2013 (GLOBE NEWSWIRE) -- via PRWEB -
American Dairy Queen Corporation (ADQ) has selected Mozido, LLC, a leading
provider of cloud-based, white-label integrated mobile solutions, to launch
its mobile application pilot test. The consumer app will feature a simple and
engaging DQ® customer mobile experience for loyalty rewards, offers and
payments.

"More than 70 years ago, the founders of the Dairy Queen® system pioneered a
new kind of soft serve treat," said Tim Hawley, vice president of ADQ
Marketing Communications. "The success of the DQ system is built on product
innovation and service excellence. We selected Mozido as our strategic partner
for its unique capability to deploy integrated solutions in mobile marketing
and payment that enable the Dairy Queen system to provide personalized service
excellence to our customers on their mobile phones. Mozido provides us with a
highly flexible solution to extend and enhance our relationship with our loyal
fans."

The DQ FREE mobile app, powered by Mozido, will initially be available on iOS
and Android smartphones. Mozido and ADQ will also be testing innovative mobile
POS solutions to improve the customer purchasing experience.

"We are honored to partner with one of America's iconic brands, Dairy Queen,
in using mobile technology to create engagement with guests, deliver more
convenient and personalized service and mobilize a better future for DQ store
owners and franchisees," said Michael Liberty, Mozido founder and chairman of
Strategic Initiatives.

"Mozido's integrated mobile payment and targeted marketing platform enables
the Dairy Queen system to deepen positive relationships with customers,
increase visitor frequency and improve operational efficiency," said Charlie
Wiggs, senior vice president of Mozido's Retail and QSR business.

The Mozido-enabled mobile solutions for ADQ will include:

  *Mobile payments
  *Mozido will develop, host and maintain the Dairy Queen system's first
    enterprise mobile payments platform to improve customer experience and
    operational efficiency.
  *mPOS in-store mobile point-of-sale payment system
  *Mozido's mobile POS solution supports payments and promotions redemption
    at the counter and drive-through lanes.
  *Location-targeted mobile promotions and loyalty rewards solutions
  *Mozido's mobile targeted marketing and loyalty rewards solutions enable
    design and deployment of store-level marketing campaigns to increase
    customer frequency.

About American Dairy Queen Corporation

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis,
Minn., develops licenses and services a system of more than 6,100 Dairy Queen®
stores in the United States, Canada and 20 other countries. ADQ is part of the
Berkshire Hathaway family, a company owned by Warren Buffett, the legendary
investor and CEO of Berkshire Hathaway. For more information, visit
DairyQueen.com.

About Mozido

Mozido provides an integrated platform of cloud-based, white-label, mobile
payment, shopping and marketing solutions, complemented by real-time, customer
behavior analytics. Mozido enables companies in retail, financial services,
consumer packaged goods and telecom to serve both banked and unbanked
consumers, and mobilize a better future for all people. Our platform is highly
interoperable and can work with virtually any wireless carrier or mobile
device, including smartphones and feature phones. For more information, visit
us at http://www.mozido.com. Follow us on Twitter: @MozidoGlobal.

Media Contact:
Jennifer Pratt
jpratt(at)carabinerpr(dot)com
404.655.2273

Mozido is a registered trademark of Mozido, LLC. DQ and Dairy Queen are
registered trademarks of American Dairy Queen Corporation. All other brand
names, product names or trademarks are the property of their respective
holders.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/2013/8/prweb10999534.htm

CONTACT: Jeremy Drzal
         jeremy.drzal@mozido.com
         +1 512-203-7711
 
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