Standards Boost Business Campaign Targets Fortune 500 Executives

       Standards Boost Business Campaign Targets Fortune 500 Executives

PR Newswire

NEW YORK, Aug. 6, 2013

NEW YORK, Aug. 6, 2013 /PRNewswire-USNewswire/ --Standards and conformity
assessment play a critical role in removing barriers to trade, enforcing free
trade agreements, and expanding foreign markets for U.S. goods and services.
They impact more than 80% of global commodity trade – in 2012, an estimated 14
trillion dollars.

But many American companies and manufacturers are missing the boat. Corporate
leaders are uninformed or misinformed about the value of standards and
conformance as strategic business tools. Few of those who don't work directly
in standardization are found to really have an understanding of its impact and
potential power.

To help get this message in front of corporate America, a call-to-action
brochure was recently mailed to the top 3,500 Fortune 500 executives and other
industry and government leaders. The brochure is part of the Standards Boost
Business public awareness campaign, established in 2010 by the American
National Standards Institute (ANSI) and a group of partnering organizations
from the standardization community.

"At a time when the public and private sectors are looking to foster economic
growth and create good jobs for the future, it is more important than ever
that U.S. companies understand the power of standards and conformance," said
S. Joe Bhatia, ANSI president and CEO.

Standards Boost Business is intended to inform and educate C-suite executives
and senior public policy officials about the ways that standards and
conformity assessment activities boost business performance and innovation,
lower costs, and help U.S. industry to be more competitive in the global

The brochure calls on corporate America to devote resources – time, money, and
manpower – to standardization activities, and is available electronically at The website also offers a rich and
comprehensive set of free resources and tools including real-world case
studies, testimonials, graphics, and videos about how standardization has
helped business leaders to reduce costs, streamline operations, expand
markets, and boost their bottom line.

"We need effective tools to turn our nation's limitless ingenuity into the
innovation and business strength that will drive U.S. competitiveness for the
21st Century. Strategic standardization is one of those tools," said Mr.

Standards Boost Business campaign partners include:

  oAmerican National Standards Institute (ANSI)
  oAmerican Society of Heating, Refrigerating and Air-Conditioning Engineers,
    Inc. (ASHRAE)
  oAmerican Society of Mechanical Engineers (ASME)
  oASIS International
  oAssociation for the Advancement of Medical Instrumentation (AAMI)
  oAssociation of Home Appliance Manufacturers (AHAM)
  oASTM International
  oThe Boeing Company
  oConsumer Electronics Association (CEA)
  oCSA Group
  oIEEE Standards Association
  oIHS Inc.
  oInfoComm International
  oInternational Association of Plumbing and Mechanical Officials (IAPMO)
  oInternational Code Council (ICC)
  oKavi Corporation
  oNational Electrical Manufacturers Association (NEMA)

       oConnector Manufacturing Company
       oEaton Electrical, Inc.
       oEmerson Industrial Automation
       oHubbell Electrical Systems

  oNational Fire Protection Association (NFPA)
  oNSF International
  oSAE International
  oSafety Equipment Institute (SEI)
  oSchneider Electric
  oSES – The Society for Standards Professionals
  oSecurity Industry Association (SIA)
  oTelecommunications Industry Association (TIA)
  oThomas & Betts Corporation
  oU.S. Pharmacopeial Convention
  oUL (Underwriters Laboratories)

About Standards Boost Business
Standards Boost Business is an outreach initiative to help U.S. businesses
understand the power of standardization in driving business growth, spurring
innovation, and advancing U.S. competitiveness.

Coordinated by the American National Standards Institute in partnership with
31 members of the standardization community, this free online resource is
designed to help corporate leaders understand the strategic and economic value
of standards to business and to our overall national competitiveness. To learn
more, visit

SOURCE Standards Boost Business

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