Annalect Taps Erin Matts For Chief Marketing Officer Slot
Omnicom Alum Brings Agency, Brand and Publisher Experience to New Role
NEW YORK, Aug. 6, 2013
NEW YORK, Aug. 6, 2013 /PRNewswire/ --Annalect, the data driven marketing
technology division of Omnicom Media Group, has named Erin Matts Chief
Marketing Officer. In this newly created role, Matts will direct all sales and
marketing efforts for Annalect worldwide, and will be responsible for defining
the data platform's value proposition in the marketplace.
A veteran of the media and advertising industry, with a background that
includes agency, global branding and publisher roles, Matts joins Annalect
from Glam Media, where she served as SVP, Chief Digital Marketing officer. Her
previous experience includes a stint at Anheuser-Busch InBev as Global
Director Digital Connections, tasked with elevating the brewer's consumer
position and engagement on all digital platforms; and an earlier tour of duty
with Omnicom Media Group, where as Chief Digital Officer for OMD she played a
critical role in establishing the agency as an industry leader in emerging
"In a complex category, the competitive advantage belongs to those who can
replace chaos with clarity – a skill in which Erin Matts is singularly adept,"
says Annalect CEO Scott Hagedorn. "As someone who has helped top global brands
navigate and leverage new marketing technologies, she's ideally suited to the
task of defining and driving both the Annalect and the broader Big Data value
Matts joins a roster that includes more than 400 digital and analytic
professionals worldwide, charged with leveraging consumer insights and media
data to increase the efficiency and impact of marketers' media investments.
Commenting on her new role, Matts says, "Today there are no two words that can
inspire more excitement – or more panic – in our industry than 'big data.'
With the explosion in accessible data leaving marketers teetering on the edge
between promise and paralysis, my remit as CMO is clear: prove that
Annalect's combination of solutions and services is the tipping point that
will put them solidly in the promise zone of increased revenue, customer
retention and enhanced media ROI."
Matts will be located in Annalect's global headquarters in New York, reporting
directly to Hagedorn.
Annalect is the data driven marketing technology division of Omnicom Media
Group, specializing in Media Analytics, Business Intelligence, Tools and
Dashboard Systems, Econometric Modeling, Search Strategy and Digital
Investment Platforms. Omnicom Media Group (OMG) is the media services division
of Omnicom Group Inc. (NYSE: OMC). In addition to Annalect, Omnicom Media
Group also includes the full service media networks OMD and PHD; and a number
of specialty media companies.
SOURCE Annalect Group
Contact: Isabelle Gauvry, 917-435-6457, email@example.com
Press spacebar to pause and continue. Press esc to stop.