Taste And Toast Anheuser-Busch's Newest Beer Experience: The Biergarten Opens
Serving Anheuser-Busch Beers and Small Bites Daily plus Exclusive 3 p.m.
ST. LOUIS, Aug. 5, 2013
ST. LOUIS, Aug. 5, 2013 /PRNewswire/ --Building on a rich history of creating
innovative ways to engage and educate beer enthusiasts on the art of brewing
and beer tasting, Anheuser-Busch is opening the gates to The Biergarten for
the first time tomorrow. The outdoor establishment, part of the famed
Anheuser-Busch St. Louis Brewery and Tour Center, gives guests a relaxed place
to gather while enjoying an exceptional beer experience, from exploring lager
beers—the style popularized and perfected by Anheuser-Busch—to trying ales and
other specialty beers.
Anheuser-Busch's history and traditions have been integrated into every aspect
of The Biergarten. Every day, adults can participate in an exclusive 3 p.m.
Tasting, the same time Anheuser-Busch brewmasters from around the country
taste beer each day to make sure it is of the highest quality and consistency.
The décor also pays homage to Anheuser-Busch's iconic historical imagery. A
grand feature wall showcases an eye-catching graphical treatment of the
"Anheuser-Busch St. Louis, MO" logo that was stamped on wooden crates designed
to safely deliver Budweiser beer from the brewery to local taverns.
"For more than 125 years, we've opened our doors and given visitors an
in-depth look into the passion and precision that go into making our
world-famous beers," said Peter Kraemer, vice president of Supply and Head
Brewmaster for Anheuser-Busch. "As we look to the next 100 years and beyond,
The Biergarten will help continue that tradition by giving guests an
unforgettable opportunity to participate in time-honored traditions and enjoy
our beers in a beautiful space."
Complimentary access to The Biergarten is offered before or after regular
brewery tours or any time during operating hours from 11 a.m. to 8 p.m. Monday
through Saturday and from 11 a.m. to 6 p.m. on Sunday. It seats up to 275
guests, serves a variety of Anheuser-Busch beers, including 17 on draught, and
features several tasting flights. Adults will learn about a number of beer
styles, including the nation's most-loved American-style lagers, how to pour
the perfect beer, and what glassware best complements each beer style to bring
out its unique aroma and taste. Food options will include a limited menu
initially, with a full menu featuring small plates and other light fare to be
offered later this year.
Biergartens are a common part of beer culture and places where friends and
families gather to enjoy each other's company over drinks and food. These
traditional outdoor settings originated in Southern Germany in the 19^th
century, but spread in popularity around the world as beer grew to be a global
beverage of choice.
"The Biergarten is truly a labor of love for us," said Julia Mize, vice
president, experiential marketing for Anheuser-Busch. "From the craftsmanship
that went into designing the unique bar made from reclaimed beechwood, to
hand-selecting the glassware that accentuates each beer style, we are thrilled
to bring our guests a traditional German biergarten experience in a relaxed
setting. We hope The Biergarten will be a destination for St. Louisans and
beer lovers around the world – just as our brewery tour has been for decades."
Adults can stay up-to-date on The Biergarten activities via the Twitter handle
@BiergartenSTL and the Anheuser-Busch and St. Louis Budweiser Tours Facebook
For more than 160 years, Anheuser-Busch and its world-class brewmasters have
carried on a legacy of brewing America's most-popular beers. Starting with the
finest, all-natural ingredients sourced from Anheuser-Busch's family of
growers, every batch is hand-crafted using the same exacting standards and
time-honored traditions passed down through generations of proud
Anheuser-Busch brewmasters and employees. Best known for its fine
American-style lagers, Budweiser and Bud Light, the company's beers lead
numerous beer segments and combined hold 47.6 percent share of the U.S. beer
market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12
local breweries, 17 distributorships and 23 agricultural and packaging
facilities across the United States, representing a capital investment of more
than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is
among the global company's largest and most technologically capable breweries.
Visitor and special beermaster tours are available at its St. Louis and four
other Anheuser-Busch breweries. For more information, visit
Contact: Beth Kerley, +1-314-765-2329, firstname.lastname@example.org; Laura
Garner, +1-314-552-6764, email@example.com
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