Starwood Hotels Extends Warm Welcome to Millions of Indian Travelers as
Outbound Travel Accelerates
Starwood Personalized Travel ^TM Program Now Also Caters to the Tastes and
Preferences of Indian Travelers with Special Amenities, Favorite Menu Items
Program First Introduced for Chinese Travelers in 2011
SAN DIEGO -- August 6, 2013
From the Global Business Travel Association (GBTA) Convention 2013, Starwood
Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the launch of a
series of initiatives to meet the needs of travelers from India, one of the
world’s fastest growing travel markets. Rolling out to participating Starwood
properties across the globe, the newest addition to the Starwood Personalized
Travel ™ program offers a variety of simple, yet meaningful touches that
matter most to the Indian guest including in-room amenities like slippers and
tea kettles, popular beverages such as masala tea and favorite breakfast items
like Dosa, Poori and Paratha. Starwood properties featuring the new offering
include the Sheraton Centre Toronto, Le Méridien Ile Maurice, Mauritius, W
Barcelona, Sheraton Macau Hotel Cotai Central and The St. Regis Florence.
Launched in 2011 to meet the needs of outbound Chinese travelers, the program
will continue to expand over the next few years to accommodate travelers from
other rapidly expanding regions.
India is on track to triple its outbound travel to 30 million trips per year
by 2020, according to industry sources. With 1.2 billion residents, India is
the world’s second most populous country and the second-fastest growing major
economy. The country boasts a swelling middle class with growing disposable
income and a robust appetite for global travel and world-class brands.
“The anticipated surge in Indian outbound travel presents Starwood with a
tremendous opportunity to stand out from the competition in how we welcome
Indian guests and meet their needs. As the largest hotel operator of four and
five star hotels in India, we have cultivated a loyal following among
travelers within the country and now we’re focused on making them feel at home
at our hotels across the globe,” said Christie Hicks, Senior Vice President,
Starwood Sales Organization.
Starwood Caters to Indian Travelers with Special In-Room Amenities, Familiar
Foods and More
The new program, developed in partnership with Starwood’s India executive team
was designed to serve the unique preferences of the Indian traveler and
*In-Room Amenities – Items identified as important to Indian travelers
include a tea or coffee maker, slippers, a mug in the bathroom, ironing
board, and toiletries either in-room or available upon request.
*Familiar Foods - Indian favorites suggested for inclusion on the menu
include masala tea, breakfast items like Dosa, Poori and Paratha, and eggs
made to order at the breakfast buffet. In addition, the hotel’s chef will
be encouraged to interact with travelers in the restaurant.
*Wedding Services – Customized wedding services that offer multiple options
and venues for the various ceremonies, a pathway from the hotel gate to
the banquet room for the wedding procession, and vegetarian options at the
wedding buffet. Starwood is also well-positioned to meet the rising demand
for weddings and other special events in venues outside India in popular
destinations such as Thailand, Maldives, Dubai and Mauritius.
Starwood’s World-Class Brands Resonate with Indian Travelers
India is currently Starwood’s fourth largest market, second only to China in
terms of future global growth. Boasting a current portfolio of 37 hotels plus
another 32 under development, Starwood will soon fly eight of its nine brands
in India. Upcoming openings include Sheraton Greater Noida Hotel, Le Méridien
Delhi NCR, The Westin Chennai Velachery, Aloft Bengaluru Cessna Business Park,
W Retreat and Spa Goa, and W Mumbai.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,162 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates.
Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and privileged
access to Starwood brands. For more information, please visit
Starwood Hotels & Resorts
Melissa Pogue, 203-964-4504
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