Boingo Launches Innovative App Download Product for Advertisers

  Boingo Launches Innovative App Download Product for Advertisers

   Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High
                            Traffic Wi-Fi Hotspots

Business Wire

LOS ANGELES -- August 6, 2013

Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves
consumers, carriers and advertisers worldwide, today announced App Download, a
new advertising product from Boingo Media, Boingo’s advertising and
sponsorship services group. The App Download product allows leading brands to
reward users with free Wi-Fi access in exchange for verified downloads of
their iOS or Android apps.

“The Boingo Media advertising network reaches affluent, tech-savvy consumers
in some of the most high-traffic travel hubs and metro areas in the world,”
said Sebastian Tonkin, vice president of advertising product management for
Boingo Wireless. “Our new App Download product gives advertisers the unique
opportunity to drive mobile app installs among a desirable, hard-to-reach
demographic. Even better, they get to give these folks free Wi-Fi in the
process. Our verification technology and cost-per-install model adds the peace
of mind that comes with knowing that they’ll only pay for verified app
downloads and real consumer engagements.”

More than a dozen leading travel, technology, entertainment and lifestyle
brands have taken advantage of Boingo Media’s App Download, running multi-week
campaigns across Boingo Media’s global advertising network. Hundreds of
thousands of installs have already been delivered in initial campaigns, with
as many as 20% of connecting users in some locations taking advantage of the
free offer.

Hipmunk, the award-winning travel search service innovator, was among the
first advertisers to take advantage of the App Download product, running a
campaign in locations throughout the travel ribbon to reach new target users.

“We’re always looking for new ways to introduce consumers to our Hipmunk
mobile app, which makes it easier for travelers to find flights and hotels on
the go. Boingo Media’s App Download gave us a powerful way to reach mobile
consumers and encourage app adoption and usage in the right context,” said
Julie Zhou, marketing director at Hipmunk. “Our App Download campaign was
tailored to reach consumers in ‘travel mode,’ at airports, hotels and urban
hotzones, and we’ve received nothing but positive feedback from our
customers.”

The App Download advertising model leverages Boingo Media’s proprietary
technology to verify application downloads, and is priced on a
cost-per-install (CPI) basis, ensuring cost-effective campaigns that deliver
greater transparency and accountability to advertisers. App Download campaigns
are brand-safe, and are delivered at high-traffic consumer locations including
some of the busiest airports in the United States and the United Kingdom,
including Chicago O’Hare, New York John F. Kennedy and London Gatwick;
metropolitan hotzones in major cities including Manhattan, Chicago, San
Francisco and Miami; and the New York subway system.

Boingo Media’s global advertising network includes more than 65 airports,
brand name hotels, cafes and coffee shops, stadiums and arenas, shopping
centers, metropolitan hotzones and more, reaching more than 100 million
consumers annually. Boingo Media offers advertisers a suite of specialized
engagement modules that provide flexibility and creativity in delivering brand
engagements, incremental ad revenue to venue partners, and a premium
connectivity experience to consumers.

To learn more about Boingo Media advertising and sponsorship services, and
experience an App Download demonstration, please visit
http://www.boingo.com/media.

About Boingo Wireless

Boingo Wireless, Inc. (NASDAQ: WIFI) helps the world stay connected. Our vast
footprint of small cell networks covers more than a million DAS and Wi-Fi
locations and reaches more than 1 billion consumers annually – in places as
varied as airports, stadiums, shopping malls, restaurants, universities, and
military bases. The Boingo platform is the only monetization engine of its
kind, driving revenue through carrier offload, advertising, location-based
data analytics, and consumer products like IPTV, high-speed broadband, and
Wi-Fi. For more information about the Boingo story, visit www.boingo.com. For
more information about Boingo Media, please visit http://www.boingo.com/media.

About Hipmunk

Hipmunk is the fastest, easiest way to search for flights and hotels. The site
and mobile apps save you time by comparing top travel sites so you don’t have
to. The unique display makes it easy to visually compare results to choose
what’s best for you. Hipmunk offers the most comprehensive travel search,
bringing in more travel options from commercial flights to trains to charter
flights and more accommodations from large hotels to home and apartment
rentals through Airbnb and HomeAway.

Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo
are registered trademarks of Boingo Wireless, Inc. All other trademarks are
the properties of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains "forward-looking statements" that involves risks,
uncertainties and assumptions. Forward-looking statements can be identified by
words such as "anticipates," "intends," "plans," "seeks," "believes,"
"estimates," "expects" and similar references to future periods. These
forward-looking statements include the quotations from management in this
press release, as well as any statements regarding Boingo's strategic plans
and future guidance. Forward-looking statements are based on the company's
current expectations and assumptions regarding its business, the economy and
other future conditions. Since forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. The company's actual results may
differ materially from those contemplated by the forward-looking statements.
Important factors that could cause actual results to differ materially from
those in the forward-looking statements include regional, national or global
political, economic, business, competitive, market and regulatory conditions,
as well as other risk and uncertainties described more fully in documents
filed with or furnished to the Securities and Exchange Commission ("SEC"),
including Boingo's Form 10-K for the year ended December 31, 2012 filed with
the SEC on March 18, 2013. Any forward-looking statement made by Boingo in
this press release speaks only as of the date on which it is made. Factors or
events that could cause the company's actual results to differ may emerge from
time to time, and it is not possible for Boingo to predict all of them. Boingo
undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or otherwise,
except as may be required by law.

Contact:

Boingo Wireless, Inc.
Katie O’Neill
310-689-1163
koneill@boingo.com
 
Press spacebar to pause and continue. Press esc to stop.