dELiA*s, Inc. Announces Additional Leadership Change

  dELiA*s, Inc. Announces Additional Leadership Change

Business Wire

NEW YORK -- August 6, 2013

dELiA*s, Inc. (NASDAQ: DLIA), a multi-channel retail company primarily
marketing to teenage girls, today announced that Daphne Smith has been hired
as Executive Vice President of Operations, reporting to Tracy Gardner, Chief
Executive Officer. Ms. Smith was previously with J.Crew for 16 years, working
with Ms. Gardner in various roles including Senior Vice President of Direct.
She has spent the past 18 months at New York & Company as their Senior Vice
President of e-commerce.

Tracy Gardner, commented, “We are thrilled to welcome Daphne to the dELiA*s
team. Daphne is a strong leader, with a proven track record of driving long
term profitable growth across omni-channel brands. Her passion and focus on
the customer will no doubt be a critical force in driving the dELiA*s brand

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage
girls. It generates revenue by selling apparel, accessories and footwear to
consumers through its website, direct mail catalogs, and mall-based retail

Forward-Looking Statements

This announcement may contain forward-looking statements made in reliance upon
the safe harbor provisions of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended,
including statements regarding our expectations and beliefs regarding our
future results or performance. Because these statements apply to future
events, they are subject to risks and uncertainties. When used in this
announcement, the words “anticipate”, “believe”, “estimate”, “expect”,
“expectation”, “should”, “would”, “project”, “plan”, “predict”, “intend” and
similar expressions are intended to identify such forward-looking statements.
Our actual results could differ materially from those projected in the
forward-looking statements. Additionally, you should not consider past results
to be an indication of our future performance. For a discussion of risk
factors that may affect our results, see the “Risk Factors That May Affect
Future Results” section of our filings with the Securities and Exchange
Commission, including our annual report on Form 10-K and quarterly reports on
Form 10-Q. We do not intend to update any of the forward-looking statements
after the date of this announcement to conform these statements to actual
results, to changes in management's expectations or otherwise, except as may
be required by law.


dELiA*s, Inc.
David Dick, Chief Financial Officer, 212-590-6200
Jean Fontana, 646-277-1214
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