Chief Creative Officer Jason Peterson Named Co-President Of Havas Worldwide
Appointment of Creative Social Media Leader Affirms Agency's Digital Focus
CHICAGO, Aug. 6, 2013
CHICAGO, Aug. 6, 2013 /PRNewswire/ --Havas Worldwide Chicago has appointed
Jason Peterson to the role of Co-President, entrusting him with additional
responsibility for the agency's overall operations. Peterson – who brings
three years of experience leading the agency's creative efforts as well as his
own considerable social influence – will continue in his role as Chief
Creative Officer, while helping to further bolster the agency's digital
offering to its clients.
Peterson will share decision-making with Joy Schwartz, who has served as
Co-President since 2009 and has been instrumental in helping Havas Worldwide
Chicago with its significant growth. Both will continue to report to Ron Bess,
CEO of Havas Worldwide Chicago and President of Havas Worldwide North America.
Peterson replaces Norm Yustin, who recently resigned from Havas Worldwide
Chicago after holding the position for two years. Peterson's added
responsibilities are effective immediately, and Yustin will help with the
transition through the end of August.
"Jason is precisely the right person for this role, given his extensive
creative leadership, digital expertise, and ability to anticipate what will
resonate with clients and consumers," Bess said.
Peterson most recently led a successful pitch to DISH and DishLATINO, which
selected Havas Worldwide Chicago as its new digital agency of record. Havas
Worldwide was chosen after a comprehensive agency review, affirming the
strength of the agency's unified Havas Village model and its commitment to
digital at the core.
"The most effective solutions for our clients' problems have creative solution
at the core – our business demands this," Peterson said. "This is the next
step and deeper commitment to creating a truly multichannel creative agency."
Peterson has more than 20 years of creative experience in television, print,
interactive advertising, and brand identity, and is widely considered one of
the most creative people in social media marketing. Formerly, Peterson was
Executive Creative Director, Partner and Co-President at Translation, where he
worked on clients that included Target, Wrigley's and the McDonald's
millennial effort. Before Translation, he was a creative director and founding
partner at WPP's Berlin Cameron United, working on Coca-Cola, Heineken,
General Motors, and Comcast.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide network is made up of 11,000 employees in 316
offices in 120 cities and 75 countries, and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste,
Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt
Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is
the largest unit of the Havas group, a world leader in communications
(Euronext Paris SA: HAV.PA).
SOURCE Havas Worldwide
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