Hennessy Welcomes Prestigious Blend of Paradis Imperial to the States

    Hennessy Welcomes Prestigious Blend of Paradis Imperial to the States

Hennessy's Latest Marque Celebrates a Tradition Rich in Elegance and

PR Newswire

NEW YORK, Aug. 6, 2013

NEW YORK, Aug. 6, 2013 /PRNewswire/ -- Hennessy, the world's number one
selling Cognac, announces today the U.S. launch of its newest Cognac, Paradis
Imperial. The release of this prestigious and incomparable marque celebrates a
200 year old story steeped in elegance and tradition.

(Photo: http://photos.prnewswire.com/prnh/20130806/NY59051 )

The aromas and flavors of Paradis Imperial are where the true elegance of the
Cognac is revealed. Paradis Imperial is a blend of the finest eaux-de-vie,
singled out immediately after their distillation. These exceptional
eaux-de-vie, that represent less than 1% of the eaux-de-vie of a given vintage
at the original selection, are between 30 to 130 years-old and are matured
with individual care and attention in old casks before being used or poured
into "Dames-Jeannes." After this maturation process, only one out of 1000
eaux-de-vie of a given vintage will become part of the Paradis Imperial blend.

Paradis Imperial boasts a subtle refinement with hints of jasmine, orange
blossom and other flowery notes spiced with smoky accents. Only achievable in
the rarest of Cognacs, the finish is delicate yet enduring.

"Paradis Imperial is a Cognac unlike any other. It is meant for the
knowledgeable consumer who is looking for an elegant blend to entice their
palate," says  Rodney Williams, Senior Vice President, Hennessy. "We're
excited to finally make it available to Cognac lovers in the United States."

Hennessy enlisted Stephanie Balini, an award-winning French Baccarat designer,
to design the Paradis Imperial bottle. The silhouette of the stunning
crystalline glass decanter is the iconic Hennessy shape, with a luxurious
crystal cabochon that tops the 18-carat gold and silver collar. Each bottle of
Hennessy Paradis Imperial is encased in a luxury gift box and individually
numbered, making it the perfect gift for Cognac aficionados.

The pedigree of Hennessy Paradis Imperial stretches back almost two
centuries. In 1818, the Dowager Empress of Russia requested a special blend
of very old, gold-colored eaux-de-vie of the finest quality. In response,
Hennessy's Master Blenders delivered their finest creation, a rare blend of
Cognac of rare finesse. Two hundred years later, Hennessy is paying tribute to
this first delivery with the release of Paradis Imperial.

"I inherited and blended superior selections of eaux-de-vie that were produced
and protected for optimal ageing by previous generations of my family," says
Hennessy Head of Tasting Committee and Master Blender, Yann Fillioux.
"Paradis Imperial is an exceptional offering generations in the making."

Hennessy Paradis Imperial can be enjoyed neat. The bottle is available
nationwide with an average price of $2,700.

About Hennessy
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc.
and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy
Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques,
including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and
Richard Hennessy.

About Stephanie Balini
Since graduating from the prestigious Ecole des Arts Decoratifs, Stephanie
Balini has proven singular command of luxury while demonstrating a maturity
that compels respect. A winner of the Young Designers Award sponsored by the
Comite Colbert (an association of French luxury companies), Balini made her
name at Baccarat with the "Damoiselles" collection, eight large, crystal
stemmed glasses that illustrate her poetic and precise mastery.

SOURCE Hennessy

Contact: Anna Loeschner, Cohn & Wolfe, 212-798-9813,
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