MHL Launches Experience Partner Program to Promote HD Mobile Connectivity

  MHL Launches Experience Partner Program to Promote HD Mobile Connectivity

 Initial Partners Include SEGA, PowerA, Nyko, MobiSystems, Green Throttle and
                                  FilmOn.TV

Business Wire

SUNNYVALE, Calif. -- August 6, 2013

MHL, LLC has launched the MHL^® Experience program, bringing together a
diverse ecosystem of leading technology partners collectively dedicated to
delivering and promoting the ultimate high-definition (HD) mobile experience.
The program encourages people to use MHL technology through compelling games,
content, applications, and accessories. The MHL Experience program is designed
to drive awareness, create demand and educate global consumers on the ability
to expand their mobile lifestyles by connecting MHL-enabled mobile devices to
larger displays through a robust consumer awareness campaign.

The program highlights Experience Partners’ offerings from SEGA, PowerA, Nyko,
MobiSystems, Green Throttle and FilmOn.TV. More companies will be invited to
join in the near future. The Program also showcases MHL technology’s ease of
use and underscores how consumers are using MHL-enabled devices to deliver HD
mobile content to big screen TVs and displays. Elements of the program include
a variety of marketing activities including Web, tradeshows, social media,
media and PR activities, in-store education and more.

The MHL Experience Program is extending invitations to innovative companies
focused on:

  *Content creation
  *Video services
  *Developing mobile games and applications
  *Manufacturing TV and mobile accessories

“Exciting content and accessories created by our Experience Program members
are driving new activities from a mobile phone to the big screen, transforming
your Android smartphone into a set-top box, game console, and PC,” said Judy
Chen, president, MHL, LLC. “We are working closely with our Experience
Partners to create MHL-based experiential offerings aimed at differentiating
our partners’ products, enhancing their solutions and driving consumers to use
their smartphones in new and compelling ways.”

Founded by Nokia, Samsung, Silicon Image, Sony and Toshiba, the MHL
Consortium’s goal is to establish the technology as the de facto standard of
choice for audio / video connectivity for mobile devices. Up to 1080p60
uncompressed video and eight channels of digital audio are delivered, while
providing power to the mobile device. Not only can consumers connect their
MHL-enabled devices to larger screens to watch HD videos, play video games or
make presentations, but they can now access all of their content from the
road.

If you’re interested in learning more about the MHL Experience Program or
would like to request an invitation, please contact developers@meetmhl.com.
Also visit MHL’s newly launched “Do More with MHL” pages on the Meet MHL
website, a comprehensive resource for featured apps, games, accessories,
media, productivity and automotive from MHL’s growing ecosystem of Experience
Partners, Founders and Adopters.

Follow MHL (@MeetMHL) on Twitter.
Become a fan on Facebook.
Learn more about MHL technology on YouTube.

MHL Experience Program Quotes:

“SEGA has a long legacy of creating popular and engaging game titles such as
Crazy Taxi and Jet Set Radio for mobile devices,” said David Zemke, Director
of Mobile Business Development for SEGA of America. “We are looking forward to
working with other MHL Experience partners to bring mobile gaming to life on a
larger display.”

“The MOGA Mobile Gaming System has earned praise for controller design and
innovation among industry influencers. We have a vision for where mobile
gaming is going and have partnered with leading technology and content players
to get there,” said Rob Martin, CMO of PowerA, the makers of MOGA. “Consumers
can wirelessly connect our game controller to any MHL mobile device, blurring
the line between mobile and console gaming.”

“Nyko has created controllers for a variety of consoles and we are excited to
extend our brand into mobile gaming. Nyko’s controllers bring the feel of a
console to mobile devices and tablets. Through our partnership, MHL and Nyko
allow consumers to get the most out of their mobile gaming experience anytime
and anywhere,” said Chris Arbogast, director of marketing of Nyko.

“MobiSystems’ OfficeSuite 7 is the world’s number one mobile office today and
is installed on more than 100 million devices in more than 205 countries,”
said Steve Gogov, vice president of MobiSystems. “Connecting your MHL mobile
phone to a monitor or display to access our office suite and work from any
location is the ideal usage case for today’s road warriors.”

“Green Throttle’s virtual console gaming platform, GT Arena, is taking mobile
gaming to the next level by delivering living room gameplay, to the latest
Android mobile devices,” said Matt Crowley, President and Co-founder of Green
Throttle Games. “With the help of MHL technology, we’re bringing HD console
games consumer experience to life on the big screen by unlocking the full
potential and value in your mobile device.”

“FilmOn.TV delivers engaging, unique and exclusive programming to its
subscribers, as well as live video streaming to Android smartphones, tablets
and third party devices,” said Kim Hurwitz, senior vice president of
FilmOn.TV. “With the help of MHL technology, consumers can access our original
mobile programming of more than 500 channels and experience it on the big
screen.”

About MHL, LLC

MHL, LLC is the Agent for overseeing and administering the adoption,
licensing, and promotion of the MHL Specification. The MHL Specification was
developed by Nokia Corporation, Samsung Electronics Co., Ltd., Silicon Image,
Inc., Sony Corporation, and Toshiba Corporation as a standard for mobile wired
video/audio connectivity, which will enable the development of
standard-compliant mobile and display products across a broad connectivity
ecosystem. MHL, LLC is a wholly owned subsidiary of Silicon Image, Inc. For
more information please visit http://www.mhltech.org.

Forward-looking Statements

This news release contains forward-looking statements within the meaning of
federal securities laws and regulations, including, but not limited to,
statements regarding the features, functionality, performance, advantages and
benefits of the MHL Specification, MHL technology and MHL-enabled mobile and
display devices as well as forward-looking statements regarding the markets
for MHL technology, MHL-enabled devices, and the future of mobile
entertainment. These forward-looking statements involve risks and
uncertainties, including, but not limited to, MHL technology and MHL-enabled
devices not performing as expected, providing the anticipated features and
benefits described, or gaining market acceptance, as well as the risks and
uncertainties described from time to time in Silicon Image’s filings with the
Securities and Exchange Commission (SEC). These risks and uncertainties could
cause the actual results to differ materially from those anticipated by the
forward-looking statements contained in this news release. Silicon Image
assumes no obligation to update any forward-looking statement.

MHL and the MHL logo are a trademark, registered trademark or service mark of
MHL, LLC in the United States and/or other countries. All other trademarks and
registered trademarks are the property of their respective owners in the
United States and/or other countries.

Contact:

MHL, LLC
Kristin Uchiyama, 408-962-4280
kristin@mhltech.org
or
Racepoint Group
Allison DeLeo, 415-694-6711
adeleo@racepointgroup.com
 
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