HEINEKEN NV : HEINEKEN introduces new disclosure in earnings release

     HEINEKEN NV : HEINEKEN introduces new disclosure in earnings release

Amsterdam, 6 August 2013 - Heineken N.V. ('HEINEKEN') announced today the
introduction of new reporting metrics (non-IFRS) to provide greater
transparency on Group performance. This new information will be disclosed for
the first time in HEINEKEN's release on the first half of 2013 to be announced
on 21 August 2013.

The key new metrics being introduced are:

1.New volume and financial Group metrics to provide better insight into the
    contribution of HEINEKEN's joint venture and associate businesses to
    overall group performance.Group figures are calculated as the sum of all
    consolidated operations and HEINEKEN's attributable share in joint
    ventures and associates. New Group figures will be reported for total
    volume, beer volume, revenue and operating profit (beia). Consequently,
    the previously reported Group beer volume metric (defined as consolidated
    beer volume plus 100% of the beer volume sold by joint venture companies)
    will no longer be reported.

2.An analysis of total growth split by consolidation impact, currency
    translation and organic growth at consolidated level.

3.A breakdown of total volume into the following categories: beer, licensed
    & non-beer and third party products volume.

To help the market understand how these changes will impact on HEINEKEN's 2013
results, Appendix 1 provides an analysis of 2012 results under the new
reporting metrics. The 2012 financial information presented in Appendix 1 has
been restated for the implementation of the previously announced revised
accounting standard IAS19, which is treated as an inorganic item. Appendix 2
includes a glossary of all relevant reporting metrics.

Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries

George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Aarti Narain
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. The Company is present in over 70 countries
and operates more than 165 breweries. HEINEKEN is Europe's largest brewer and
the world's third largest by volume. HEINEKEN is committed to the responsible
marketing and consumption of its more than 250 international premium,
regional, local and specialty beers and ciders. These include Heineken®,
Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados,
Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star,
Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands include
Cristal and Kingfisher. The number of people employed is over 85,000. Heineken
N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in
Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under
the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under
HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary
Receipt (ADR) programmes: Heineken N.V. (OTC: HEINY) and Heineken Holding N.V.
(OTC: HKHHY). Most recent information is available on HEINEKEN's website:

Click here to open full media release incl. Appendix 1 & 2


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applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: HEINEKEN NV via Thomson Reuters ONE
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