A “Blizzard” of Support From Dairy Queen® Canada Anticipated on 11th Annual
Miracle Treat Day
Children’s Miracle Network® to receive proceeds from every Blizzard® Treat
sold on August 8
TORONTO -- August 6, 2013
Dairy Queen® Canada is giving Canadians one more reason to enjoy a Blizzard®
Treat this summer – proceeds help sick and injured children. On Thursday,
August 8, Dairy Queen is hosting the 11^th annual Miracle Treat Day at its
locations across Canada. During the one-day fundraiser, 100 per cent of the
proceeds from every Blizzard® Treat sold will be donated to Children’s Miracle
Network®. Hundreds of volunteers, including DQ employees, franchise owners,
executives and local celebrities will come together in support of the 14
Canadian Children’s Miracle Network® member hospitals.
“Miracle Treat Day is something that our fans and DQ family look forward to
each year,” said Denise Hutton, Vice President, Marketing Dairy Queen Canada.
“We’re always amazed by the support shown by our customers in communities
large and small across Canada and with lots of flavours to choose from,
there’s a Blizzard for everyone.”
Since the partnership began in 1984, Dairy Queen® Canada has become one of
the top five contributors to Children’s Miracle Network® in Canada, with over
$20 million raised to-date in support of sick and injured children.
“For nearly 30 years, we have enjoyed an incredible partnership with Dairy
Queen Canada, highlighted by more than a decade of Miracle Treat Days,” said
John Hartman, Chief Operating Officer, Canada, Children's Miracle Network. “We
encourage all Canadians to visit their local Dairy Queen restaurant on August
8th and enjoy a Blizzard Treat in support of your local children’s hospital.”
About Dairy Queen Canada
Dairy Queen^® Canada is a wholly owned division of International Dairy Queen
(IDQ), a system comprising more than 6,300 Dairy Queen^® stores in Canada, the
United States, and 20 other countries worldwide. IDQ is part of the Berkshire
Hathaway family, a company owned by Warren Buffett, legendary investor and
CEO. Dairy Queen^® Canada operates a system of more than 590 Dairy Queen^®
locations featuring signature products such as Blizzard treats, DQ cakes,
Premium Fruit Smoothies and Julius^® Originals, and serving other popular
treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips,
blended treats and various snack items. For more information, visit
DairyQueen.ca, Like DQ on Facebook, and follow DQ on Twitter.
About Children’s Miracle Network
Children’s Miracle Network® raises funds for 170 children’s hospitals, 14 of
which are in Canada. These hospitals, in turn, use the money where it’s needed
the most. When a donation is given, it stays in the community, ensuring that
every dollar is helping local kids. Established in 1983, Children’s Miracle
Network raises funds to support critical research, education, purchase
life-saving equipment, and ensure excellence in care, all in supportof our
mission to save and improve the lives of as many children as possible. Learn
more at ChildrensMiracleNetwork.ca.
Ashleigh Cartier, 416-342-1826 (o)
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