Borqs' Android+ Powers the Recently Launched Micromax Canvas 4
CUPERTINO, Calif., Aug. 5, 2013
CUPERTINO, Calif., Aug. 5, 2013 /PRNewswire/ -- Borqs International Holding
Corp, a leading global end-to-end Android and cloud software solutions
provider, recently announced their cooperation with Micromax in the
development of the company's new flagship product, the Canvas 4. Borqs has
integrated their Android+ features to enhance the Canvas 4's powerful
multitasking functionality and media applications, resulting in a radical and
next-generation user experience. The Canvas 4 is a testament to the successful
strategic partnership between Borqs and Micromax in a series of collaborations
and clever innovations between the two companies.
If there is one word that best summarizes the Canvas 4's software experience,
it's sure to be "multitasking." Gone are the days when users were stuck
viewing one application at a time, with all other apps relegated to running
invisibly in the background. For the Canvas 4, Borqs provides a revolutionary
application pinning feature which enables users to physically attach, or "pin"
an application onto their screens while simultaneously using another
application. Users can pin any application to their screen and presto: instant
and seamless multitasking between different applications is achieved. This
"pinning" feature is not limited to video or text apps; users can pin whatever
apps they would like and can even watch two videos at the same time. With the
Canvas 4, Borqs brings a whole new meaning to multitasking on Android.
Another innovative feature of Canvas 4, courtesy of Borqs, is "Music Hub,"
allowing users to easily access and manage all of their music from one central
location. Music Hub also provides users access to Micromax's online collection
of over 500,000 songs via "Online Music Hub." With an inbuilt memory of 16GB
NAND flash expandable up to 32GB, users have all the space they need to
download music to their hearts' content. It also features a generously-sized
and incredibly crisp 5-inch HD IPS touchscreen display.
"Following the successful launch of the Canvas 4, our partnership with
Micromax has finally come into full bloom. Borqs has provided advanced Android
technology and apps to help enhance the overall multitasking and entertainment
functionality of the Canvas 4," said Hareesh Ramanna, VP of Engineering at
Borqs. "But the Canvas 4 is just the beginning. Borqs sees great potential in
our partnership with Micromax, and we are exploring further opportunities to
extend the Android+ experience to cover the entire Micromax smart device
"With the launch of the Canvas 4, we are yet again raising the bar for
affordable innovation," said Mr. Rahul Sharma, Co Founder, Micromax. "Powered
by Borqs' leading Android solutions, we believe consumers can expect much more
from Canvas 4 and other Micromax devices in the future. We understand that
Micromax consumers expect something new every time, and we would continue to
build on our promise to pleasantly surprise people with innovations that
directly address their needs."
The Canvas 4 has successfully been released to the market, and this
collaboration between Borqs and Micromax has resulted in a unique branded
experience for Micromax's flagship device. As always, Borqs will provide its
partners and customers with extraordinary Android technologies and solutions
that are engineered to exceed expectations.
More info of Canvas 4, please visit: www.micromaxinfo.com or
Micromax started as an IT software company in the year 2000 working on
embedded platforms. In 2008, it entered mobile handset business and by 2010 it
became one of the largest Indian domestic mobile handsets company by offering
unique affordable innovations. The company has a 24% market share in the
smartphone segment in India as per the CMR report for April 2013. The brand's
product portfolio embraces more than 60 models today, ranging from feature
rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and
data cards. The company has many firsts to its credit when it comes to the
mobile handset market including the 30-day battery backup, dual SIM phones,
QWERTY keypads, universal remote control mobile phones etc. Micromax has
presence in more than 560 districts through 125,000 retail outlets in India.
The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.
Borqs International Holding Corp, established in September 2007, is a
technology company dedicated to providing customizable, integrated Android
software platform solutions and end-to-end service platform solutions for
mobile operators, terminal OEMs, and chip manufacturers worldwide.
Headquartered in Beijing, Borqs also has offices and research and development
facilities in Cupertino, Bangalore, Wuhan and Shenzhen. Primary investors in
Borqs are Keytone Ventures, GSR Ventures, Tsinghua Venture Capital, Norwest
Venture Partners, SK Telecom Ventures and Intel Capital Corporation. Borqs is
now an active member of Google/OHA (the Open Handset Alliance), the TD
Industry Alliance and Linux Foundation.
Supported by leading venture capital and world-class strategic partners, Borqs
meets the demands of its global customer base with platforms and services made
possible by Borqs¡¯ technological innovation, leading-edge product
development, and complete customer service system. With the big leap of
business performance and enhanced brand influence, Borqs was awarded in
succession by "Deloitte Technology Fast 500 Asia Pacific" in 2011 and 2012,
and was ranked 7th in China, while 20th in Asia Pacific for the latest annual.
SOURCE Borqs International Holding Corp
Contact: Borqs, Michelle Wang / Janice, +86-10-5975-6336 X8597 / 8596,
firstname.lastname@example.org / email@example.com; or Micromax, NieAndre
Augustine, +91-999-977-6749, firstname.lastname@example.org
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