Cintas Shares Top 5 Strategies for Diverse Supplier Success
Tips allow organizations to more competitively seek contracts and growth
CINCINNATI -- August 5, 2013
According to a 2012 survey from CAPS Research, nearly 72 percent of
organizations expect their total supplier diversity program spend to increase
by 2014.^1 To better position minority and women business enterprises (MWBEs)
to capitalize on this growth, Cintas Corporation (NASDAQ: CTAS), today shared
its top five strategies for supplier diversity success.
“Whether it’s a Fortune 500 company or a smaller organization, effective
corporate supplier diversity programs like Cintas’ focus on providing current
and potential suppliers with tools for success,” said Pamela Brailsford,
senior director of supplier diversity and sustainability. “Suppliers should
seek out organizations that enable them to learn new ways to better their
1. Seek out award-winning organizations: Although awards aren’t the
end-all-be-all, they identify organizations with a real commitment to working
with and developing diverse suppliers. These are bestowed by both national and
local organizations, often on an annual basis.
2. Attend effective business development courses: Organizations that truly
care about supplier diversity often offer training classes for suppliers.
These allow suppliers to learn critical strategies that encourage a
competitive business advantage. After attending a training workshop, suppliers
should be better able to promote their business.
3. Network: Networking with sourcing and diversity leaders at tradeshows or
local events allows suppliers to build relationships with people who make
decisions in regards to supplier selection. Additionally, it allows suppliers
to get advice and feedback on ways to improve their selling strategy.
4. Identify mentors early on: Suppliers should find at least one mentor, and
preferably more, who can serve as coaches to employees and executives.
Organizations with best-in-class supplier diversity programs may have formal
mentoring programs in place to pair passionate leaders with minority and
women-owned businesses (MWBEs) to consult them on their business strategies.
5. Define your differentiators: Corporations today want and need suppliers
that produce a quality product or provide a quality service at a reduced cost.
Additionally, they want a supplier base that reflects their customers.
Identify which factors set your organization apart from the competition and
highlight them whenever possible.
“Cintas’ corporate-wide supplier diversity initiatives encourage the inclusion
of MWBEs whenever possible and provide training courses and mentoring to
promote long-term success for suppliers,” added Brailsford. “We’re proud to
say that our efforts for helping suppliers develop best-in-class operations
haven’t gone unnoticed. We recently accepted the 2013 MBE Empowerment Award
for supporting MBE education and training opportunities from the South Central
Ohio Minority Supplier Development Council (SCOMSDC).”
Presented by Darryl Peal, CEO of SCOMSDC, the award recognizes businesses that
demonstrate an exceptional commitment to facilitating development for minority
and woman-owned businesses within the community. SCOMSDC has previously
recognized Cintas with its Trailblazer Award and its Class II “Corporation of
the Year” Award.
For more information on Cintas, please visit www.cintas.com.
About Cintas Corporation:
Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.
Mulberry Marketing Communications
Jess Messenger, 312-664-1532
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