Scholastic Announces Major Redesign of Iconic School Book Club Flyers - Now with Grade-Specific Catalogs to Help Teachers and

 Scholastic Announces Major Redesign of Iconic School Book Club Flyers - Now
  with Grade-Specific Catalogs to Help Teachers and Families Encourage More
             Independent Reading and Increase Reading Proficiency

Each Grade-Specific Flyer Offers Books with Varied Reading Levels Found in
Each Grade to Help Pre-K to Middle School Students Find Just Right Books and
Prepare to Meet the Demands of the Common Core State Standards

New SpotLit™ Curated Collection Includes 50 Books Every Child Should Read at
Each Grade Level

PR Newswire

NEW YORK, Aug. 5, 2013

NEW YORK, Aug. 5, 2013 /PRNewswire/ --Scholastic (NASDAQ: SCHL) today
announced that the iconic school book club flyers beloved by schoolchildren,
parents and teachers since 1948 will arrive in virtually every pre-K to 8
classroom this school year with a whole new look and with grade-specific
monthly book selections to help all students reach higher levels of reading
proficiency through increased independent reading.

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Traditionally, each Scholastic Book Clubs flyer served multiple grades, but
based on extensive research, editors redesigned the catalogs and the Club
website to make it easier for teachers and parents to find "just right" books
for children in each specific grade. New Common Core State Standards are
based on specific skills at each grade level. Now, Club flyers are labeled
for "1^st Graders," "2^nd Graders," etc., and schools receive individual
monthly catalogs for grades pre-K through grade 5 and a catalog for middle
school, each of which offers books that align to the new Common Core State
Standards. With grade-appropriate books at a range of reading levels typically
found in each grade, students who excel at reading as well as those who
struggle will find appropriate books. Along with the new grade-specific
redesign, grade-and Common Core-focused book curation, and easier book-finding
experience for families and teachers, Scholastic Book Clubs has been rebranded
as the Scholastic Reading Club.

"We've heard the growing concerns of teachers and parents about the higher
standards that kids need to meet with the Common Core State Standards and,
with input from our teacher advisors, we've created a practical solution. The
grade-leveled flyers allow families to choose appropriate books that will
encourage daily independent reading practice which is critical for children to
build fluency and confidence and ultimately to improve reading proficiency,"
said Judy Newman, EVP, Scholastic and President, Scholastic Reading Club.
"Equally important is the excitement of ordering from the Scholastic book
flyer where kids get to choose and own the books they want to read and the
thrill when the book box arrives in the classroom."

Other new features that make the new Scholastic Reading Club flyers even
better for teachers, parents and children include:

  oLeveling for Books [K – Middle School flyers] Teachers and parents can now
    find leveling guides on books in the Scholastic Reading Club flyers. Books
    are labeled by Lexile Framework® for Reading, Guided Reading Level (GRA),
    Developmental Reading Assessement (DRA), and Accelerated Reader®
    Level(AR). In addition, detailed book information and samples pages are
    available on the Scholastic Reading Clubs new website.
  oThe SpotLit™ Collection [Pre-K - Middle School flyers] - Created by a
    committee of 24 top children's literature experts from across the country,
    this collection includes classic and timeless favorite children's books
    that every child should read. The books in the collection were chosen for
    their excellence and suitability to the needs of today's young people.
    Each month, the Scholastic Reading Club flyers will feature a selection of
    these books by grade. All 50 books for each grade are available online at
  o20/20 Daily Reading Routine [1^st - 3^rd Grade flyers] – To reinforce the
    importance of daily reading practice, Scholastic Reading Club recommends a
    20/20 daily reading routine – 20 minutes of reading alone and 20 minutes
    of reading aloud. Read-alouds help children build vocabulary and improve
    reading comprehension, while reading alone provides practice decoding
    increasingly complex texts. Each month, teachers and parents can find "20
    MINUTE" book recommendations for reading aloud and for reading alone by

       oTo help empower kids to keep track of their reading, parents can buy
         a Digital Timer Bookmark ($3.00 through Scholastic Reading Club), or
         they can access the free Scholastic Reading Timer app on iPhone and
         Android mobile devices and iPads.

  oStoria® eBooks (Pre-K - Young Adult titles online) – The Scholastic
    teacher-recommended and award-winning ereading app for kids has a great
    selection of ebooks for all ages, with advanced digital features including
    read-aloud and highlighting functionality as well as vocabulary and
    comprehension activities. With the new dashboard, teachers and parents can
    organize and keep track of children's reading progress. New teachers who
    download the free Storia app through Scholastic Reading Club by September
    30, 2013, receive three free grade-specific ebooks. To learn how to earn
    the free ebooks, visit

Teachers can still expect the same invaluable benefits they have always
enjoyed with Scholastic Book Clubs. The catalogs still offer the very best
new and classic at the best values--including books for as little as $1.00 and
both parents and teachers can shop directly online making ordering easy and
convenient. Teachers continue to earn Bonus Points with every order, which
they can redeem for free books and classroom supplies. New this year,
teachers will receive a free copy of the preselected Class Book of the Month
when 5 or more students order that particular title and, because many teachers
love to give each students a book on his or her birthday, Scholastic Reading
Club is offering the chance to get 24 Birthday Book Coupons (good for any book
up to $5) for just $25!

Teachers and parents looking to find out about new books and authors, access
author videos, read expert articles and more, can find the Scholastic Reading
Club on Facebook, and @Scholastic on Twitter, share photos of favorite books
via Instagram and read the Scholastic Reading Club blog, Book Box Daily.
Celebrate and share your love for reading using #readingclub.

For more information about Scholastic Reading Club and for a downloadable
image of the new grade-specific flyers, visit

To learn more about Scholastic, the global children's publishing, education
and media company, visit the media room at

SOURCE Scholastic

Contact: Sara Sinek,, 212.343.6899, or Nadia Almahdi, , 212.343.6635
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