iSatori, Inc. Names New Executive Vice President of Sales Rick Anderson Brings 21 Years of Mass Market, Specialty, and Consumer Product Sales Management Experience to iSatori GOLDEN, CO -- (Marketwired) -- 08/05/13 -- iSatori, Inc. (OTCQB: IFIT) ("the Company") today announced Rick J. Anderson has joined the Company's executive management team as Vice President of Sales. Mr. Anderson will report directly to Stephen Adele, Chief Executive Officer and President of the iSatori, Inc. "I have known Rick Anderson for many years and worked with him at EAS prior to the founding of iSatori. We are delighted to welcome Rick as our new Vice President of Sales," states Stephen Adele. "The addition of an experienced, dynamic sales executive to our management team is consistent with our objective of directly targeting Fortune 100 retailers within the mass-market sales channel with our expanding portfolio of scientifically engineered, branded nutritional supplements. Much like when Peyton Manning was brought to the Denver Broncos football franchise, I believe the addition of Rick will bolster our entire sales team and make everyone a better team player." "I am very excited to join the iSatori team," notes Anderson. "I have followed Stephen and the entire iSatori team for the past decade and am in alignment with their mission to help transform the lives of people through proper nutrition, supplementation, and exercise. This is an incredible opportunity for me, and I look forward to helping iSatori strengthen its position in the market." Previously, Mr. Anderson was Vice President of Specialty Sales at NYSE-listed Spectrum Brands Holdings, Inc. of Madison, Wisconsin, a $3.5-billion (revenue) worldwide consumer products company with a broad portfolio of products sold by the world's top 25 retailers and through over one million stores in approximately 40 countries. From 1993 to 2003, Mr. Anderson served as Executive Vice President of Sales and Market Development and Senior Vice President of Sales at EAS, a $280-million (revenue) sports nutrition company that was acquired in 2004 by Abbott Laboratories. Earlier, he was Vice President and General Manger of EAS. Mr. Anderson holds an M.A. degree in Educational Psychology from the University of Colorado and a Bachelor of Science degree in Business Administration from the same institution, and he participated in the Executive Program at the Kellogg Business School of Northwestern University in Chicago. About iSatori, Inc. iSatori, Inc. is a consumer products firm that develops and sells nutritional products in the performance, weight-loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatori.com. The Company is headquartered in Golden, Colorado (Denver metropolitan area), and its common stock trades on the OTCQB market under the symbol "IFIT." Forward-Looking Statements Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement. For additional information, please contact: Stephen Adele (303) 215-9174 firstname.lastname@example.org RJ Falkner & Company, Inc. Investor Relations Counsel (830) 693-4400 email@example.com
iSatori, Inc. Names New Executive Vice President of Sales
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