iSatori, Inc. Names New Executive Vice President of Sales

iSatori, Inc. Names New Executive Vice President of Sales 
Rick Anderson Brings 21 Years of Mass Market, Specialty, and Consumer
Product Sales Management Experience to iSatori 
GOLDEN, CO -- (Marketwired) -- 08/05/13 --  iSatori, Inc. (OTCQB:
IFIT) ("the Company") today announced Rick J. Anderson has joined the
Company's executive management team as Vice President of Sales. Mr.
Anderson will report directly to Stephen Adele, Chief Executive
Officer and President of the iSatori, Inc.  
"I have known Rick Anderson for many years and worked with him at EAS
prior to the founding of iSatori. We are delighted to welcome Rick as
our new Vice President of Sales," states Stephen Adele. "The addition
of an experienced, dynamic sales executive to our management team is
consistent with our objective of directly targeting Fortune 100
retailers within the mass-market sales channel 
with our expanding
portfolio of scientifically engineered, branded nutritional
supplements. Much like when Peyton Manning was brought to the Denver
Broncos football franchise, I believe the addition of Rick will
bolster our entire sales team and make everyone a better team
"I am very excited to join the iSatori team," notes Anderson. "I have
followed Stephen and the entire iSatori team for the past decade and
am in alignment with their mission to help transform the lives of
people through proper nutrition, supplementation, and exercise. This
is an incredible opportunity for me, and I look forward to helping
iSatori strengthen its position in the market." 
Previously, Mr. Anderson was Vice President of Specialty Sales at
NYSE-listed Spectrum Brands Holdings, Inc. of Madison, Wisconsin, a
$3.5-billion (revenue) worldwide consumer products company with a
broad portfolio of products sold by the world's top 25 retailers and
through over one million stores in approximately 40 countries. 
From 1993 to 2003, Mr. Anderson served as Executive Vice President of
Sales and Market Development and Senior Vice President of Sales at
EAS, a $280-million (revenue) sports nutrition company that was
acquired in 2004 by Abbott Laboratories. Earlier, he was Vice
President and General Manger of EAS.  
Mr. Anderson holds an M.A. degree in Educational Psychology from the
University of Colorado and a Bachelor of Science degree in Business
Administration from the same institution, and he participated in the
Executive Program at the Kellogg Business School of Northwestern
University in Chicago.  
About iSatori, Inc.
 iSatori, Inc. is a consumer products firm that
develops and sells nutritional products in the performance,
weight-loss, and energy markets through online marketing, Fortune 500
retailers, and thousands of retail stores around the world. More
information about the Company is available at  
The Company is headquartered in Golden, Colorado (Denver metropolitan
area), and its common stock trades on the OTCQB market under the
symbol "IFIT." 
Forward-Looking Statements
 Statements made in this news release
relating to the Company's future sales, expenses, revenue, product
developments, and all other statements except statements of
historical fact, are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These statements are based on
assumptions and estimates that management believes are reasonable
based on currently available information; however, management's
assumptions and the Company's future performance are both subject to
a wide range of business risks and uncertainties, and there is no
assurance that these goals and projections can or will be met. Any
number of factors could cause actual results to differ materially
from those in the forward-looking statements, including, but not
limited to, the timing and extent of changes in demand for the
Company's products, the availability and price of ingredients
necessary to manufacture such products, and the outcome of any
current or future litigation regarding such products or similar
products of competitors. All forward-looking statements are made only
as of the date hereof, and the Company undertakes no obligation to
update any such statement.  
For additional information, please contact: 
Stephen Adele 
(303) 215-9174 
RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400 
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