ForceField Provides Business Update on Its LED Operating Segment

ForceField Provides Business Update on Its LED Operating Segment 
Current Bids Valued at More Than $100 Million in Potential LED
Revenue 
NEW YORK, NY -- (Marketwired) -- 08/05/13 --  ForceField Energy Inc.
("ForceField") (OTCQB: FNRG), an international manufacturer, seller
and distributor of energy products and solutions, today provided a
business update on previously announced projects and current business
development activities in its LED operating segment. In addition, the
Company announced it has received a small initial purchase order from
a division of a Fortune 100 oil company for the Company's Lightsky
brand LED High Bay lights at the oil company's Texas facility; as
well as the commencement of trials using the Company's LED lighting
products at three additional locations for the same oil company.  
During the latter half of 2012 and throughout the first half of 2013,
the Company has focused the majority of its LED marketing efforts in
territories in Latin America where the cost per kilowatt hour of
electricity is very high, and in which the opportunity to generate
significant energy savings changing from traditional lighting to LED
lighting is the most compelling and needed. Additionally, the Company
has identified and is evaluating significant LED bid proposals and is
involved in trials in Europe, Latin America and the United States. As
a result, the Company has created a strong backlog of opportunities
and has submitted bid proposals, executed signed agreements or
initiated pilot programs representing more than $100 million in
potential revenue. A summary of the Company's activity is as follows: 
Signed Agreements  


 
--  On May 28, 2013 announced the signing of a three-year sub-distribution
    agreement with a Wiesbaden, Germany company focused on the energy
    sector and has received an initial purchase order for the sale and
    installation of its LED lighting products at two public schools. If
    the installation at these schools is successful, an additional 243
    schools could be retrofitted under the same agreement.

  
Signed Letters of Intent ("LOI") 


 
--  On July 16, 2013 announced the signing of a Letter of Intent ("LOI")
    with Empresa de Servicios Publicos de Heredia ("ESPH"), a utility
    company based in Heredia, Costa Rica, for the installation of 19,000
    of its Model SL3 LED streetlights to replace existing lighting in
    ESPH's territory. The project is estimated to generate more than $21
    million in revenue for ForceField over the ten-year term of the
    agreement based upon a shared savings model.

 
--  On July 25, 2013 announced that it had expanded the size and scope of
    its proposal under its previously announced LOI with ESPH to now
    include a 30-day residential home trial of smart electric meters
    ("smart meters") that, if successful, could result in the installation
    of approximately 80,000 smart meters in residential homes located in
    Heredia's jurisdiction. The total value of the project could exceed
    $20 million in revenue if fully implemented.

  
LOI Discontinuation 


 
--  On April 25, 2013 the Company signed a letter of intent to acquire a
    60% controlling interest in 1-800 NY Bulbs Ltd.(" NY Bulbs") On July
    31, 2013 the Company discontinued its efforts to consummate the
    acquisition of the 60% interest.

  
LED Streetlights Installed or Being Tested at: 


 
--  CNFL(Costa Rica Utility) Costa Rica
--  Coopelesca(Costa Rica Utility) Costa Rica
--  ESPH (Costa Rica Utility) Costa Rica
--  At key locations in Nicaragua, Austria, and Germany

  
LED High Bay Lights Installed (Designed for Usage in Large Warehouse
Facilities with High Ceilings) and Being Tested at: 


 
--  A division of Jacobson Warehouse Co. Inc., in Plaquemine, LA
--  A division of International Paper in Bogalusa, LA
--  JohnPac, Inc. in Crowley, LA
--  Harbor Pallets & Packaging, Inc, LA
--  A division of a Fortune 100 oil company

  
LED Tubes and Other Products Installed and Being Tested at: 


 
--  A division of one of the largest privately held companies in the world
    located in Costa Rica
--  One location in Costa Rica of a national brands franchisee that
    operates various brands of franchises at 150 locations across Latin
    America.
--  Harbor Pallets & Packaging, Inc., Louisiana
--  Hospital Clinica Biblica, Costa Rica
--  Key locations in the United States, Germany and Ireland

  
New Sales Representation Agreement  


 
--  On June 25, 2013 signed an LED distribution agreement with
    International Sales Network, Inc. a Georgia based Company with a large
    sales force of independent representatives across the USA.

  
The realization of revenue from the activity summarized above will be
dependent on the successful completion of initial trials,
consummation of definitive agreements, delivery of LED product by the
Company's LED supplier, and the ability of both the Company and the
end-users to obtain financing on reasonable terms. 
Richard St-Julien, ForceField Energy's Chairman, commented, "In the
first half of 2013 we have made excellent progress in positioning our
LED operating segment to generate very substantial future growth. Our
goal is to drive awareness and enthusiasm for the value, quality, and
energy efficiency of our products. In a very short period of time we
have put into place a strong foundation of distributors and
representatives in various countries and all of the elements
necessary for future revenue growth in our LED division, including
financing packages with major institutions and banks. We have
expanded our global reach as evidenced by the signing of new
strategic distribution partnerships that span North America, Latin
America, and Europe. We have also broadened our products and
solutions offering with the signing of a strategic partnership with a
leading smart electric meter company which has already created
exceptional new revenue opportunities. Although our LED revenue to
date has been limited, we believe the strength of our products and
our broader platform will continue to generate new and expanded
revenue opportunities in the high growth multi-billion LED market." 
Jason Williams, ForceField's Chief Financial Officer commented "In
2013, in addition to building our international distribution base, we
have been highly focused on our cost structure and capital allocation
to ensure we have the necessary resources to support our business
development activities and our anticipated growth. The signing of an
agreement with two "Top 10" U.S. banks for project financing to
support the Company's LED lighting initiatives is one key example of
this. In addition, we are in active discussions with potential global
installation partners to enable us to focus our resources on sales
and marketing efforts for our core product and service offering; and
where we can obtain the highest return on capital for our
shareholders. As a result, we have made the strategic decision to not
move forward with our previously announced deal to acquire a majority
interest in NY Bulbs. We believe this focused approach will enable us
to better leverage our resources to support our core growth
initiatives.  
About ForceField Energy Inc. 
 ForceField Energy is a global company
whose products and solutions focus on renewable energy and improved
energy efficiency. ForceField's subsidiary, TransPacific Energy Inc.
("TPE") has patented a technology which uses proprietary multiple
component fluids that are environmentally sound, non-toxic and
non-flammable. Custom formulated mixtures efficiently capture and
convert heat directly from the heat source at temperatures ranging
from 75 degrees  F to 950 degrees  F. TPE's technology offers
applications at broader temperature ranges than other energy recovery
systems. TPE's systems in certain applications reduce operating and
maintenance costs thereby significantly improving return on capital
expenditures thus making the purchase of waste heat recovery systems
which previously yielded nominal savings, economically viable.
ForceField is the exclusive distributor in the U.S., Canada, Mexico,
Latin America, and the Caribbean of Light Emitting Diode ("LED")
commercial lighting products and fixtures for a premier LED
manufacturer, Lightsky. An LED is a semiconductor device which
converts electricity into light. The LED light is considered "green"
because of the absence of dangerous chemicals and an accompanying
significant reduction in energy consumption depending on the
application, from 50% to 70% of traditional lighting products.  
ForceField is a distributor for PowerOneData International, Inc. a
company that provides Advanced Metering Infrastructure and ASLM
solutions to the international energy markets, reducing energy
resource consumption and its negative impact on the environment and
public health ForceField is also a significant manufacturer and
distributor of trichlorosilane ("TCS") in China. TCS is a specialty
chemical primarily used in the production of polysilicon, which is an
essential raw material in the production of solar cells for PV panels
that convert sunlight to electricity. TCS is considered to be the
first product in the solar PV value chain before polysilicon, and is
also the principal source of ultrapure silicon in the semiconductor
industry. For additional information regarding ForceField Energy Inc.
or Transpacific Energy, Inc., please visit the companies' websites at
www.forcefieldenergy.com, www.transpacenergy.com,
www.lightsky-led.com or contact Richard St-Julien at (212) 672-1786.  
Forward-Looking Statements 
 Except for statements of historical
fact, the matters discussed in this press release are
forward-looking. "Forward-looking statements" describe future
expectations, plans, results, or strategies and are generally
preceded by words such as "future," "plan" or "planned," "expects" or
"projected." These forward-looking statements reflect numerous
assumptions and involve a variety of risks and uncertainties, many of
which are beyond the company's control that may cause actual results
to differ materially from stated expectations. Some of the factors
that could cause actual results to differ materially from the
forward-looking statements contained herein include (i) the Company's
ability to generate significant revenues from its LED lighting
segment, (ii) the Company's ability to obtain adequate financing to
achieve its LED business plan, (iii) the successful installation,
completion of trials and efficacy of the Company's LED lighting
products in generating energy savings and lighting quality, (iv) in
certain cases the ability of end-users to obtain significant levels
of financing, (v) and other factors without limitation which are
detailed in documents we file from time to time with the Securities
and Exchange Commission, which are available at www.sec.gov.  
CONTACT: 
Jeff Ramson 
ProActive Capital Resources Group, LLC
(646) 863-6341
www.proactivecrg.com 
www.proactivenewsroom.com 
 
 
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