Shop Your Way(SM), Sears "Team Up to Stop Bullying" Program Helps Parents Find Solutions to Keep their Kids Safer this School

Shop Your Way(SM), Sears "Team Up to Stop Bullying" Program Helps Parents Find
             Solutions to Keep their Kids Safer this School Year

Members Can Support Anti-bullying Charities Nationwide, Celebrate Individual
Style and Win a Pair of Jeans Decorated, Autographed by the Kardashians

PR Newswire

HOFFMAN ESTATES, Ill., Aug. 5, 2013

HOFFMAN ESTATES, Ill., Aug. 5, 2013 /PRNewswire/ --An estimated 160,000 kids
miss school every day due to bullying and 85 percent of the time no one
intervenes to help^1. Coinciding with back-to-school season, Sears has
introduced unique ways for Shop Your Way members and customers to engage with
its Team Up to Stop Bullying program.

Parents, educators and kids can get involved, support the cause and experience
the Sears "Jean Scene" activities in four big ways this month.

Team Up to Stop Bullying with the Kardashians

Shop Your Way members can enter a sweepstakes^2 for a chance to win one of
three Kardashian-decorated jeans at Each pair of jeans
is respectively decorated and autographed by Kim, Kourtney or Khloe
Kardashian, celebrating the individual style of each Kardashian, and including
her handprint to symbolize her pledge to put an end to bullying. Plus, for
every entry into the sweepstakes, Sears will donate $1 to Team Up to Stop
Bullying, up to $2,000. The jeans are also featured in a creative window
installation at the Sears flagship store on State Street in downtown Chicago
starting Aug. 5.

Shop for a Cause at Sears Stores Nationwide

Members and customers can purchase a limited-edition Team Up to Stop Bullying
denim sport bag in-store for $5 – with $1 of each purchase made Aug. 11 –
Sept. 7 supporting anti-bullying non-profit organizations. Plus, Shop Your Way
members who purchase the bag will receive a coupon for $5 in points toward
their next purchase^3.

Express Your Individual Style with Sears "Jean Scene"

Sears will also kick off the back-to-school season with more than 1,000 styles
of denim in stores nationwide and online. Upcoming local events will showcase
the expansive line while raising awareness of Sears Team Up to Stop Bullying

Bring the Anti-bullying Message Your School

Sears and Dockers Approved Schoolwear have teamed up to offer free
anti-bullying kits to school administrators and educators, which include tips,
banners, book lists and teacher/student/parent handouts to host an in-school
assembly. To get a free kit, visit

"Leading up to the first day of school, Sears is amplifying the anti-bullying
conversation in their stores and online to let parents know where they can
find the resources and solutions to help deal with a bullying issue," said
Marie Newman, managing director of Team Up to Stop Bullying. "Sears is also
giving Shop Your Way members and customers ways to express their individuality
through their personal style – something all kids can celebrate and respect in
each other."

Sears launched Team Up to Stop Bullying in August 2012 as the first solutions
and service-based anti-bullying coalition to provide immediate solutions that
parents and schools can implement today. The coalition consists of 70 expert
anti-bullying non-profits that give parents effective ways to prevent and
resolve bullying and provides guidance to educators on how to establish bully
reform programs at their school.

Visit to find solutions that work for every family, learn
more about Sears anti-bullying initiatives or to get the latest news on
America's bullying epidemic.

1.According to the National Education Association and the Centers for
    Disease Control (CDC).
2.No purchase necessary. Ends 8/31/13. Subject to full official rules at
3.Coupon for $5 back in Shop Your Way points on a purchase of $5 or more
    made Aug. 18 – Sept. 15.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of Shop Your Way, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through,, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Brian Hanover              Meghann Dowd
Sears Holdings             Zeno Group for Sears
847-286-6080               312-527-2SHC (2742)

SOURCE Sears, Roebuck and Co.

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