Perion Launches Crowd-Powered Guardius for Faster, More Protected Web Browsing

  Perion Launches Crowd-Powered Guardius for Faster, More Protected Web
  Browsing

Guardius by Perion Improves Browser Performance and Privacy, As Users Control
                               Browser Add-Ons

Business Wire

TEL AVIV, Israel & SEATTLE -- August 5, 2013

Perion Network Ltd. (NASDAQ: PERI), developer of Incredimail, Smilebox, and
other leading software tools and services, announces today the beta launch of
Guardius by Perion, a powerful app enabling a better and faster browsing
experience, and increased browsing privacy and protection, powered by the
wisdom of the crowd.

Guardius by Perion accomplishes this by enabling users to manage and control
the numerous add-ons and toolbars that have been installed on their web
browser. This app has been running in a closed beta, and is today being
offered to the public by invitation only. During the limited beta phase, the
app will be completely free for beta testers.

Many free software services today come bundled with browser add-ons and
toolbars that, while providing a variety of services, can create performance
issues. Over time, it can become difficult for users to manage all the apps
that have been added to their browser, resulting in slower performance.

Based on the wisdom of the crowd, a concept that takes into account the
collective opinion of a group of individuals, Guardius by Perion enables users
to reclaim their browser speed with an incredibly easy-to-use utility that
helps them understand which add-ons and extensions are slowing down their
browser and are most often disabled by others, providing additional input
regarding possibly unwanted add-ons.

Users are presented with a graphic display showing how much faster their
browser will become once they disable specific apps. This provides users with
protection from downloading unwanted files, enabling users to make informed
decisions regarding sites they visit and apps they download.

“When we set out to build Guardius by Perion, we envisioned a product that
would significantly improve the browsing experience for our users,” said Tomer
Pascal, Perion’s General Manager of the Utilities Business Unit. “We looked
first to our own families and personal experience, seeing how surfing the web
was slowed down because of too many toolbars and add-ons installed. We wanted
to help users understand what is installed, the 'cost' accompanied with the
benefit offered by these toolbars and create a user friendly way to uninstall
unwanted toolbars and add-ons, thereby providing users a more protected and
more private experience while surfing the web.”

To request an invitation to download Guardius by Perion, please visit
www.guardi.us.

About Perion Network Ltd.

Perion Network Ltd. (NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox
and SweetIM. Incredimail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turns life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM  is an instant messaging application that enables
consumers to personalize their everyday communications with free, fun and easy
to use content. Perion products have had over 300 million downloads to date
with more than 50 million monthly unique visitors across all of its brands.
Perion also offers and develops a range of products for mobile phones and
tablets to answer its users' increasing mobile demands. For more information
on Perion please visit http://www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words “will,” “believe,” “expect,” “intend,”
“plan,” “should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views,
assumptions and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance or achievements that may be expressed or
implied by such forward-looking statements, or financial information,
including, among others, potential litigation associated with the transaction,
risks that the Company's acquisition activities may disrupt current plans and
operations and pose difficulties in employee retention, risks entailed in
integrating acquired businesses, changes in the markets in which the Company
operates and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors, whether
referenced or not referenced in this press release. Various other risks and
uncertainties may affect the Company and its results of operations, as
described in reports filed by the Company with the Securities and Exchange
Commission from time to time, including its annual report on Form 20-F/A for
the year ended December 31, 2012. The Company does not assume any obligation
to update these forward-looking statements.

Source: Perion Network Ltd.

Contact:

Perion Investor Relations
Deborah Margalit
+972-3-7696100
investors@perion.com
or
Hayden/MS-IR LLC
Brett Maas / Miri Segal-Scharia
646-536-7331 / 917-607-8654
Brett@haydenir.com / msegal@ms-ir.com