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“Pompeii from the British Museum” Brings Ancient Roman History to Life in Exclusive Cinema Event

  “Pompeii from the British Museum” Brings Ancient Roman History to Life in
  Exclusive Cinema Event

    NCM Fathom Events and More2Screen Present the Critically Acclaimed and
 Sell-Out British Museum Exhibition of Unique Archaeological Finds to Select
                          U.S. Theaters on Sept. 25

Business Wire

CENTENNIAL, Colo. -- August 5, 2013

Offering an exclusive look deep into the ancient past of a lost Roman
civilization, NCM Fathom Events and More2Screen present “Pompeii from the
British Museum*” on Wednesday, Sept. 25 at 7:30 p.m. local time. Presented in
select movie theaters nationwide for only one night, the event tells the story
of life in the Roman cities of Pompeii and Herculaneum nearly 2,000 years ago
before the eruption of Mount Vesuvius in 79 AD. “Pompeii from the British
Museum” marks the first cinema event to be produced by a museum for a major
exhibition, providing a private view of the British Museum’s blockbuster show
Life and Death in Pompeii and Herculaneum. Accompanied by music, poetry and
eyewitness accounts, attendees will be taken behind the scenes to explore the
homes and lives of the inhabitants of the thriving industrial hub of Pompeii
and the small seaside town of Herculaneum prior to the devastating volcanic
eruption of the volcano, Mount Vesuvius.

“Pompeii from the British Museum” will be presented in more than 460 select
movie theaters around the country through NCM’s exclusive Digital Broadcast
Network. Tickets are available at participating theater box offices and online
at www.FathomEvents.com. For a complete list of theater locations and prices,
visit the NCM Fathom Events website (theaters and participants are subject to
change).

Introduced by the British Museum’s director, Neil MacGregor, this stunning
presentation will take viewers on a fascinating tour of the exhibition,
featuring insights from renowned experts who will bring these extraordinary
objects to life, including Paul Roberts, the curator of the exhibition; Mary
Beard, professor of Classics at Cambridge University; historian Bettany Hughes
and interviewees such as Italian chef Giorgio Locatelli and gardening
specialist Rachel de Thame. Audiences will be taken along a Roman street and
into various rooms of a local house, with objects on display from the
citizens’ daily lives, including intricate pieces of jewelry, sculpture,
mosaics, cooking equipment, food and even an extremely rare find of wooden
furniture—carbonized by the high temperatures of the ash that engulfed
Herculaneum.

“NCM Fathom Events and More2Screen will take audiences on a fascinating
journey into the ancient past during the highly acclaimed ‘Pompeii from the
British Museum’ cinema event,” said Shelly Maxwell, executive vice president
of NCM Fathom Events. “Attendees will become globe-trotting archaeologists in
this unforgettable adventure for one special night – all in the comfort of
their local movie theater.”

The British Museum’s incredible exhibition on Pompeii and Herculaneum has
already received glowing, five-star reviews from press outlets including
London’s The Times as well as The Sunday Telegraph, The Daily Telegraph
(“stunning…superb”), The Independent on Sunday (“a wonderful show of wonderful
things”), and Metro (“a brilliantly told story of love, life, sex and death”).
The exhibition is the first of its kind on these important historical cities
that has been hosted at the British Museum and the first such major exhibition
in London for almost 40 years. The result of close collaboration with the
Archaeological Superintendency of Naples and Pompeii, the exhibition brings
together more than 450 fascinating objects—including both recent discoveries
and celebrated finds from earlier excavations—many of which have never before
been seen outside Italy.

*Content not suitable for all ages

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,600 screens
(approximately 18,800 digital). During 2012, over 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of approximately 750 locations in 173 Designated
Market Areas® (including all of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing 37 entertainment-related websites, online widgets and
mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 45.1%
interest in and is the managing member of National CineMedia LLC. For more
information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About More2Screen

More2Screen is the leading distributor of alternative content events in the
UK* with more than 7 years of experience acquiring and distributing
world-class opera, ballet, music concerts, theatre and special event films to
4,000 cinemas in 50+ international territories – including 32 live broadcasts
and over 100 different recorded productions, plus 3D live/recorded content.

*(Source: IHS Screen Digest Report 2012)

www.more2screen.com

About The British Museum

The British Museum was established in 1753 by Act of Parliament and opened to
the public in 1759. Governed by a body of Trustees, the Museum was from its
beginnings a new type of institution, its collection belonging to the nation
and freely accessible to all. The British Museum today is a museum of the
world for the world, holding a collection of eight million objects—one of the
finest in existence—spanning two million years of human history. The British
Museum is the most visited attraction in the UK receiving 6 million visitors a
year and aims to reach a broader worldwide audience by extending engagement
not only with these objects but with the cultures and civilizations that they
represent. www.britishmuseum.org

For further information about the “Life and Death in Pompeii and Herculaneum”
exhibit at the British Museum, please visit the website or  contact the
British Museum Press Office at 020 7323 8583 / 8394 or
communications@britishmuseum.org.

For artwork/photos related to “Pompeii from the British Museum,” click here.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Polskin Arts & Communications for More2Screen
Justin Holden, 212-715-1572
Justin.Holden@finnpartners.com
 
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