Sequential Brands Group Announces Acquisition of the REVO Brand

Sequential Brands Group Announces Acquisition of the REVO Brand

New License Inked With B. Robinson for Sunglasses

NEW YORK, Aug. 5, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc.
(OTC:SQBG) ("Sequential" or the "Company") announced today that it has
acquired the REVO brand, including all of the related intellectual property
and certain other assets, from Oakley Inc. ("Oakley"), a company belonging to
the Luxottica Group, for a gross purchase price of approximately $20 million
in cash.

Sequential Brands Group Acquires
the REVO brand
   Sequential Brands Group
   Acquires the REVO brand

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=20240

In connection with the acquisition, the Company signed a long-term license
agreement with B. Robinson, a leading eyewear company, to manufacture and
distribute REVO sunglasses and related products.

In addition, Sequential signed a long-term partnership agreement with Sunglass
Hut to continue distribution of REVO at Sunglass Hut stores globally.

"We are thrilled to add REVO to Sequential's brand portfolio," commented
Yehuda Shmidman, Chief Executive Officer of Sequential Brands Group."Together
with our new licensee, B. Robinson, we are committed to preserving the DNA of
the REVO brand in its core category of eyewear.We are also excited to
introduce new product categories that we believe are a perfect fit for the
REVO brand, and we will be pursuing new partnerships to execute on this
vision.As we combine this product strategy with our soon-to-be-announced
marketing strategy, we are confident REVO will resonate with both existing and
new consumers."

"REVO is a powerful brand and has tremendous potential to expand its customer
base," stated Cliff Robinson, President of B. Robinson. "We are excited to be
partnering with Sequential Brands Group to help further develop the core
eyewear technology and expand the business."

Founded in 1985, REVO, quickly became a global performance eyewear brand known
as the leader in polarized lens technology.REVO sunglasses were first created
by utilizing lens technology that NASA developed as solar protection for
satellites.Nearly three decades later, REVO continues to build on its rich
tradition of technology and innovation by offering the clearest and most
advanced high-contrast polarized sunglasses available.Designed for the active
consumer, the REVO eyewear collection is available at Sunglass Hut stores and
other premium retail locations worldwide.

REVO is the fourth brand to be added to Sequential's portfolio in 2013 and the
seventh overall.

AboutSequential Brands Group, Inc.

Sequential Brands Group, Inc.(OTC:SQBG) owns, promotes, markets, and licenses
a portfolio of consumer brands that presently includesREVO®, William Rast®,
People's Liberation®, DVS®Action Sports,Heelys®, Caribbean Joe®andEllen
Tracy®. Sequential seeks to ensure that its brands continue to thrive and grow
by employing strong brand management, design and marketing teams. Sequential
has licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors inthe United Statesand
in certain international territories. For more information, please visit
Sequential's corporate website at:www.sequentialbrandsgroup.com.To inquire
about licensing opportunities, please email: newbusiness@sbg-ny.com 

About B. Robinson

B. Robinson Optical,Inc.has been a leader in the eyewear industry for over
85 years.Known for superior quality as well asunique design, B. Robinson
offers many licensed collections including Cole Haan, Cynthia Rowley, Isaac
Mizrahi, Ivanka Trump, Izod and London Fog.The company's luxury division
haslicenses that include Judith Leiber Eyewear, Betsey Johnson Eyewear, Kata
Eyewear and a partnership for the distribution of David Yurman Eyewear.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to
time by representatives of the Company are forward-looking statements
("forward-looking statements") that involve risks and uncertainties. For this
purpose, any statements contained in this press release that are not
statements of historical fact may be deemed to be forward-looking statements.
When used in this press release and in documents referenced herein,
forward-looking statements include, without limitation, statements regarding
our expectations, beliefs or intentions that are signified by terminology such
as "subject to," "believes," "anticipates," "plans," "expects," "intends,"
"estimates," "may," "will," "should," "can," the negatives thereof, variations
thereon and similar expressions. Such forward-looking statements reflect the
Company's current views with respect to future events, based on what the
Company believes are reasonable assumptions; however, such statements are
subject to certain risks, uncertainties and other factors. Our actual results
may differ materially from those anticipated in any forward-looking statements
due to known and unknown risks, uncertainties and other factors. The section
entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on
Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our
Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2013
and in similar discussions in our other Securities and Exchange Commission
filings, discuss some of the important risks, uncertainties and other factors
that may affect our business, results of operations and financial condition.
The Company's stockholders are urged to consider such risks, uncertainties and
factors carefully in evaluating the forward-looking statements and are
cautioned not to place undue reliance on such forward-looking
statements.Forward-looking statements are not, and should not be relied upon
as, a guarantee of future performance or results, nor will they necessarily
prove to be accurate indications of the times at or by which any such
performance or results will be achieved. As a result, actual outcomes and
results may differ materially from those expressed in forward-looking
statements. The Company is under no obligation to, and expressly disclaims any
such obligation to, update or alter its forward-looking statements, whether as
a result of new information, future events or otherwise.

The photo is also available at Newscom, www.newscom.com, and via AP
PhotoExpress.

CONTACT: Gary Klein, CFO
         Sequential Brands Group
         gklein@sbg-ny.com
         646-564-2574

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