MediaMind : Siemens Launches Major Online Campaign with PHD and DG MediaMind
Siemens Launches Major Online Campaign with PHD and DG MediaMind
Leading Publishers including Bloomberg, Salon, Fox, TIME, BBC & The Atlantic,
Create High Impact, Exclusive Programs to Increase Brand Engagement
August 5, 2013 - New York, NY - DG® (NASDAQ: DGIT), the world's leading
multiscreen ad management company, and PHD, a leading global strategic
planning network, announced the kickoff of a multichannel Siemens campaign.
The goal of the campaign is to raise brand awareness with a focus on Siemens'
contribution to manufacturing in North America.
The campaign represents a shift in Siemens' advertising strategy that will now
include running more high impact programs with fewer publisher partners. Each
of the publishers was handpicked by PHD and will be committing significant
media resources to the Siemens brand. For example, Bloomberg will be creating
a specific manufacturing channel that will be solely sponsored by Siemens.
"It is very important for us that our brand is aligned with the content where
the ads appear in order to maximize impact and send a consistent brand
message," said, Josh Kidd, Senior Digital Marketing Manager, Siemens. "The
PHD methodology coupled with DG MediaMind technology will enable us to execute
on that strategy."
"PHD went through a rigorous process to choose which publisher partners would
best meet the Siemens high-impact strategy," said Michael Hill, Digital
Supervisor, PHD. "The MediaMind campaign management platform enables us to
deliver high impact formats, together with rigorous analytics and stellar
customer service, for a key client."
"The Siemens campaign is an excellent example of a high impact program coupled
with network exchanges for efficiencies," said Ricky Liversidge, DG CMO.
"PHD, known for their planning, was able to leverage our campaign management
technology in order to maximize impact."
The campaign, scheduled to start at the beginning of August, will run on
leading publishers such as Bloomberg, Salon, Fox, TIME, BBC & The Atlantic,
and will include breakthrough IAB formats such as the Filmstrip, Billboard and
For a demo of one of the campaign creatives, visit here .
PHD is a global media and communications agency that has been built on a
culture of thought leadership, creativity and innovation. The agency has an
industry-leading reputation for strategic planning across all disciplines,
with a presence in 65 markets with over 2,500 employees worldwide.
PHD's mantra, "Finding a Better Way", is a philosophy that permeates their
culture, infusing and energizing their employees to strive for best-in-class
service, ideas and execution for every campaign.
Under the ownership of Omnicom Group Inc., (NYSE: OMC) and as one of the media
networks under Omnicom Media Group, PHD's global and EMEA headquarters are in
London with regional hubs located in New York, Miami, Budapest and Singapore.
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in
electronics and electrical engineering, operating in the industry, energy,
healthcare, and infrastructure & cities sectors. For more than 165 years,
Siemens has built a reputation for leading-edge innovation and the quality of
its products, services and solutions. With 370,000 employees in 190
countries, Siemens reported worldwide revenue of approximately $102 billion in
fiscal 2012. Siemens in the USA reported revenue of $22 billion and employs
approximately 60,000 people throughout all 50 states and Puerto Rico. For
more information on Siemens in the United States, visit www.usa.siemens.com.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two overarching
product lines for online and video campaign management: MediaMind and
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries. For more
information, visit http://www.dgit.com.
Dana Miller, Director of Corporate Communication, DG
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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