Boulder Brands Applauds FDA's Decision To Standardize Gluten-Free Labeling, Creating Safer Shopping Environment For Consumers

 Boulder Brands Applauds FDA's Decision To Standardize Gluten-Free Labeling,
              Creating Safer Shopping Environment For Consumers

Regulation Impacts Millions of Americans Relying on Gluten Free Foods

PR Newswire

BOULDER, Colo., Aug. 2, 2013

BOULDER, Colo., Aug. 2, 2013 /PRNewswire/ -- Boulder Brands commends the U.S.
Food and Drug Administration's (FDA) decision today to standardize gluten-free
labeling. Glutino and Udi's, Boulder Brands' gluten-free brands and trusted
pioneers and leaders in gluten-free living, have spent years advocating for
the FDA to create this mandate.This announcement directly impacts millions of
Americans who need to live a gluten-free life because of celiac disease,
gluten intolerance or other medical conditions. According to the 2013 Glutino
Survey for Gluten Free Labeling, the FDA's mandate satisfies the overwhelming
majority (92 percent) of consumers who believe there needs to be a clear set
of guidelines for what can be labeled gluten-free.

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The rise in celiac disease diagnoses and increase in consumers who eat a
gluten-free diet have heightened consumer awareness about gluten-free living.
In fact, according to the Glutino survey, 80 percent of Americans are aware
that the number of people needing a gluten-free diet is growing and one in
five live, or know someone who lives, a gluten-free lifestyle.

"We are thrilled by the FDA's decision to regulate gluten-free labeling,
something Glutino and Udi's have been supporting for several years," said TJ
McIntyre, Executive Vice President for Boulder Brands. "This is bigger than
products or brands, this is a consumer safety issue. For Americans with
celiac disease, eating gluten-free foods is the only treatment, as there are
no medications available to them. Creating a uniform definition for what
gluten-free means across all products will enable them to safely and easily
navigate through the ever-expanding gluten-free product aisles."

The FDA's regulation mandates that in order to label a product "gluten-free,"
it must contain less than 20 parts per million of gluten – or .002 percent of
gluten. Prior to today, there was no regulated threshold for how much gluten
could be in a product labeled gluten-free.

"Glutino and Udi's products currently contain less than 10 parts per million
of gluten, which is well below the guidelines announced by the FDA," said
Steve Hughes, Chairman and CEO of Boulder Brands. "Although this
standardization brings no changes to the way our brands make their products,
it does validate our commitment to provide consumers with safe, gluten-free
options that they can trust."

The regulation is already garnering praise from medical professionals and
researchers across the country, including Dr. Alessio Fasano, Director of the
Center for Celiac Research at Massachusetts General Hospital for Children in
Boston. Dr. Fasano has been supporting and advocating for gluten-free
labeling regulations since 1993.

"This long-awaited announcement about the final implementation of gluten-free
labeling regulations is terrific news," says Dr. Fasano. "Now our patients
will be able to manage their health with the proper tools they need to make
educated choices about the food they are buying."

According to the American Celiac Disease Alliance (ACDA), celiac disease is
not age-dependent, or confined to a particular race or gender. At this time,
it is estimated that 95 percent of people with celiac disease remain
undiagnosed.

"Information is a critical tool for managing one's health care. With the
labeling requirements announced today, consumers who read the words
'gluten-free' on a label will know they are tied to a strict standard. This
will help to ensure that Americans with celiac disease have accurate
information to determine if products are safe to consume," says Andrea
Levario, Executive Director of the American Celiac Disease Alliance.

Gluten-Free by the Numbers

  o1 in 133 (or three million) Americans have celiac disease

       o95 percent of them are undiagnosed

  oMillions more have a gluten sensitivity
  oOne in five Americans live, or know someone who lives, a gluten-free
    lifestyle
  o92 percent of Americans believe there needs to be a clear set of
    guidelines for what can be labeled gluten-free
  o86 percent of consumers have seen gluten-free products offered in their
    supermarkets

Celiac disease is a digestive disease that damages the small intestine and
interferes with absorption of nutrients from food. People who have celiac
disease cannot tolerate gluten, a protein in wheat, rye and barley.
Currently, more than two-thirds of Glutino and Udi's consumers are committed
gluten-free users, meaning they eat only gluten-free foods.

Glutino and Udi's are industry pioneers and leaders in convenient gluten-free
living. For more information about these brands, visit www.Glutino.com and
www.UdisGlutenFree.com.

About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior
tasting, solution-driven products. The company's health and wellness platform
consists of brands that target specific consumer needs: the Glutino® and Udi's
Gluten Free® brands for gluten-free diets; the Earth Balance® brand for
plant-based diets; the Level Life™ brand for diabetic diets and the Smart
Balance® brand for heart healthier diets. For more information about Boulder
Brands, Inc., please visit www.boulderbrands.com.

About Glutino Food Group
Since 1983, Glutino Food Group has been a trusted pioneer and leader in the
gluten free category. Glutino Food Group offers a wide variety of
great-tasting, gluten free foods consumers can trust. Products are available
in the US and Canada at local supermarkets, natural and organic retailers and
on www.glutenfree.com. For more information on Glutino Food Group, visit
www.Glutino.com. Glutino Food Group, a division of GFA Brands, Inc., is
affiliated with Boulder Brands, Inc.

About Udi's
Udi's Healthy Foods LLC (Udi's) is a leader in the fast growing market for
gluten-free foods in North America. Udi's markets a diversified and growing
range of gluten-free products under the well-recognized Udi's Gluten Free
Foods brand in the retail market, and since mid-2011, food service channels.
Udi's Gluten Free Foods is a leading brand in gluten-free bread and bakery
products. In addition, Udi's markets other gluten-free products in the frozen
pizza and granola categories.

About Center for Celiac Research
The Center for Celiac Research at Mass General Hospital for Children is
dedicated to improving the quality of life for patients with celiac disease,
while learning the cause of the disease and finding a cure. The Center
provides comprehensive clinical care and long-term support for adults and
children who suffer from celiac disease. Visit www.celiaccenter.org.

About American Celiac Disease Alliance
The nonprofit American Celiac Disease Alliance (ACDA) was established in 2003
as the national advocacy organization for celiac disease in the United States.
Unifying patient support groups, researchers, food manufacturers and others
serving the community, the ACDA advances policy initiatives to improve the
lives of those with celiac disease. The organization spearheaded the
grassroots campaign that resulted in the passage of the Food Allergen Labeling
and Consumer Protection Act.

About the Survey
The 2013 Glutino Survey for Gluten Free Labeling presents the findings of
online survey conducted March 11-13, 2013 by Toluna among a demographically
representative sample of 1,022 adults, comprising 478 men and 544 women 18
years of age and older. The margin of error associated with a sample of this
size is ± 3% at a 95% level of confidence.

Video with caption: "Experts React to FDA's Decision to Establish Gluten Free
Labeling Guidelines. Featured experts include: TJ McIntyre, Executive Vice
President for Boulder Brands, Laura Kuykendall, Director of Marketing for
Glutino, Dr. Alessio Fasano, Director of the Center for Celiac Research at
Massachusetts General Hospital for Children in Boston." Video available at:
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NE57748-20130802-01C.mp4

SOURCE Boulder Brands

Website: http://www.boulderbrands.com
Contact: Jenna Walsh, jwalsh@conecomm.com, 617.406.7087
 
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