ASICS AMERICA TAKES ON THE TOUGHEST TERRAIN WITH THE INTRODUCTION OF NEW FUJITRAIL(TM) COLLECTION

ASICS AMERICA TAKES ON THE TOUGHEST TERRAIN WITH THE INTRODUCTION OF NEW
FUJITRAIL(TM) COLLECTION

The Leading Athletic Performance Footwear Brand Unveils Two New Trail Shoes as
well as New Apparel and Accessories to its FujiTrail Collection

IRVINE, Calif., Aug. 2, 2013 (GLOBE NEWSWIRE) -- Building upon the success of
its FujiTrail Collection, ASICS America is full steam ahead into the trail
season with the introduction of new apparel, footwear and accessories to
conquer an athlete's hardest terrain. Trail runners will appreciate the
innovative technology and unique elements that the updated collection offers,
as each product is designed with trail specific features that offer rugged
protection and nimble performance for every kind of rocky, gritty environment.

This season, ASICS® introduces technological advances to its line of
award-winning footwear with the GEL-FujiRacer™ 3 and GEL-FujiTrainer™ 3. The
latest version of GEL-FujiRacer 3, the lightest shoe in the ASICS trail line,
features an updated trail-specific outsole and rock plates for increased under
foot protection and traction. The new reverse uphill and downhill lugs are
spaced far apart to prevent mud and debris from collecting on the outsole.
Lastly, the forefoot midsole water drainage system has been updated to improve
flexibility and now lets water out while preventing water from sneaking in.
The GEL-FujiRacer 3 will be available January 1 and will retail for $110.

The updated GEL-FujiTrainer 3 is the near-perfect combination of rugged
protection and nimble performance. The GEL-FujiTrainer 3 boasts a full ground
contact outsole, which ensures that more rubber tread hits the trail,
providing excellent traction on even the most advanced terrain. The versatile
construction also provides inherent stability, enabling runners to confidently
negotiate uneven surfaces. In addition, the new vamp overlay increases toe box
protection and durability while a closed breathable mesh and gusseted tongue
team up to prevent trail debris from entering the shoe. The GEL-FujiTrainer 3
will be available January 1 and retail for $100.

To address a quickly growing consumer base, ASICS America is also unveiling
new additions to its rugged apparel and accessories FujiTrail collection.
Designed for the adventurous trail explorer who demands durable and
sustainable clothing to match the elements, a revolutionary addition to the
spring 2014 collection is the new Ecoline® fabric with Cocona®1 Technology,
which uses natural active particles derived from coconuts and minerals to
enhance the performance of the fabrics by increasing breathability, odor
management and UV protection.

Available January 1, additional highlights from the Spring 2014 ASICS
FujiTrail Collection of apparel and accessories include:

  *Fuji™ Sleeveless Top with flatlock stitch construction for enhanced
    comfort, chafe-free mesh panels for breathability and two holster stash
    pockets for securely storing your personal essentials. (MSRP $56 for both
    men and women)
  *Fuji™ Skort expertly combines function and fun with breathable stretch
    knit fabric, excellent for moisture management, hidden zipper stash
    pockets, reflective elements, and low-to-no chafe stitching. (MSRP $60)
  *Fuji™ 2-N-1® Short featuring lightweight, textured, quick-dry microfiber,
    an inner climate controlling liner for extreme breathability and mesh
    panels at back for ventilation. (MSRP $74 for men and $68 for women)
  *FujiTrail™ Backpack is a lightweight, ripstop running pack with external
    pockets for easy access, gel loops, a bladder pocket for hydration stowage
    and adjustable strap and chest harness allowing for an ideal fit. (MSRP
    $84)
  *FujiTrail™ Mini Crew Sock adds extreme comfort thanks to new ASICS' new
    PROfit™ technology featuring dual-density cushioning, "y" heel gore fit,
    water repellent, and NanoGLIDE®2 anti-friction yarn. (MSRP $17)

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"We're excited to build on the increasingly popular ASICS FujiTrail collection
this season, as the line was built for seasoned competitors and the off-road
warriors," said Shannon Scott, Director of Marketing, ASICS America. "These
products were created to go where the pavement doesn't, and we're proud to
support our athletes and consumers all over the world as they test their
limits on the toughest of terrains."

For more information on the ASICS FujiTrail Collection and other ASICS
collections and program, please visit asicsamerica.com

1.Cocona® is a registered trademark of Cocona, Inc.
2.NanoGLIDE® is a registered trademark of Next Fiber Technology, LLC

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,
visit www.asics.com.

A photo accompanying this releaseis available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=20220

CONTACT: ASICS America Public Relations Contacts:
         Melinda Hutcheon  
         (949) 266-7029                               
         melindah@asicsamerica.com
        
         Ashley Wallace
         (646) 428-0667
         ashley.wallace@allisonpr.com

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