Starwood Hotels’ Sizzling Aloft Brand Arrives in Downtown Miami

  Starwood Hotels’ Sizzling Aloft Brand Arrives in Downtown Miami

 Aloft Miami-Brickell Makes Debut in the City’s Newest Lifestyle Development

Business Wire

STAMFORD, Conn. -- August 2, 2013

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its
rapidly expanding Aloft brand has debuted in the heart of downtown Miami with
the opening of Aloft Miami-Brickell. Owned and managed by a joint venture
between Sunview Companies and HES Group, Aloft Miami-Brickell caters to the
next generation of travelers with 160 spacious, loft-like rooms, latest
technology and a buzzing, social atmosphere. It is the second Aloft hotel to
open in the Miami metropolitan area following the opening of Aloft Miami Doral
in March.

“With its leading-edge design and social vibe, the Aloft brand is a terrific
match for the energy and sophistication of Miami, and we are delighted to
expand the brand to this sleek, new lifestyle development in the heart of
downtown,” said Brian McGuinness, Senior Vice President, Specialty Select
Brands for Starwood Hotels & Resorts Worldwide, Inc. “Aloft has generated a
fiercely loyal following and is cropping up in dynamic markets across the
globe as we move closer to our 75^th hotel milestone.”

Ideally located within Mary Brickell Village on the southern end of downtown
Miami, Aloft Miami-Brickell offers spectacular views of Miami’s skyline and
direct access to the financial district. The 14 story hotel is just steps from
the village’s upscale shops and restaurants, and close to leading attractions
including Miami Beach, South Beach, Coconut Grove, American Airlines Arena,
the Port of Miami and Miami Marlins Ballpark. Guests are just 20 minutes from
Miami International Airport (MIA) in a location convenient to both the
Metrorail and I-95. Amenities include an outdoor Splash pool, W XYZ^sm  bar,
24-hour Re:charge gym, private parking, and nearly 500 square feet of flexible
meeting space ideal for both business meetings and social gatherings.

“We are delighted to partner with Starwood Hotels to bring the Aloft brand to
this sophisticated new development in downtown Miami,” said Pedro Villar, CEO,
Sunview Companies.

“Aloft is the perfect hotel brand for Mary Brickell Village and will attract
savvy travelers and young area professionals with its urban design aesthetic
and social atmosphere,” said Francisco Arocha, CEO of HES Group.

Pioneering initiatives in music, design, and technology have positioned Aloft
as a must-have brand for the next generation of travelers. Aloft has reported
consistently high guest satisfaction scores since launch, reflecting the
success of its modern and vibrant design at an affordable price point. Aloft's
social guest experience, with the buzzing Re:mix lounge and W XYZ  bar, has
also earned select hotels within the portfolio designations in TripAdvisor's
2012 "Top 25 Trendiest Hotels in the US" rankings.

About Aloft Hotels

With nearly 70 hotels in 10 countries, Aloft has changed the hotel landscape
by offering ‘different by design” style everywhere from Baltimore to Beijing
to Bogota to Brussels – and everywhere in between. For more information,
please Aloft, like all brands within Starwood's
portfolio, is proud to offer the Starwood Preferred Guest^(R)program, the
industry’s richest loyalty program. To learn more, please

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,162 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest^(R) (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit

About Sunview Companies

Sunview Companies has a 50% ownership stake in Mary Brickell Village Hotel,
LLC and built the first phase of the mixed-use development. The company has
extensive experience in the real estate development and construction industry
and is an important presence in southeast Florida where it has participated in
several important projects during the last 30 years. Sunview Companies built
and still owns several rental projects in the Miami area and has also been
awarded several major construction management contracts in southern Florida.

About HES Group

HES is a well-established group of hospitality entrepreneurs with extensive
expertise in Latin America. HES controls Brickell Hotel Properties LLC, a new
Florida entity that holds a 50% stake of Mary Brickell Village Hotel LLC. The
HES portfolio of projects includes the iconic 50-year-old Intercontinental
Tamanaco Hotel in Caracas, Venezuela, and the new VIP hotel in Caracas. HES is
also known for its ownership and operation of the MLB-affiliated winter league
professional baseball team, Tiburones de La Guaira BBC (The Sharks).


Starwood Hotels & Resorts Worldwide, Inc.
Amy Rosen, 203-964-4661
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