blu eCigs Announces Sponsorship Of HARD Summer L.A.

             blu eCigs Announces Sponsorship Of HARD Summer L.A.

blu eCigs' Vapor Lounge at HARD Summer L.A. to deliver e-cigarette samples and
host surprise artist appearances

PR Newswire

CHARLOTTE, N.C., Aug. 2, 2013

CHARLOTTE, N.C., Aug. 2, 2013 /PRNewswire/ --blu eCigs, the electronic
cigarette company widely known for its products' superior style and quality,
today announced its sponsorship of the popular HARD Summer L.A. from August 3
- 4 at the State Historic Park in downtown Los Angeles. blu eCigs' unique
activation space, coined The Vapor Lounge, will feature surprise guest
appearances from some of this festival's leading artists in the electronic and
hip-hop worlds.

Festival-goers are invited to stop in at the blu eCigs Vapor Lounge that will
feature device charging stations to stay connected throughout the two-day
music festival and an interactive social media photo booth, where they can
enter to win VIP tickets to select performances. Adult smokers will also have
an opportunity to sample a blu eCigs disposable in their choice of Classic
Tobacco or Magnificent Menthol flavors.

"The electric atmosphere of HARD Summer L.A. balanced with the Vapor Lounge's
excitement and vibe is a must-visit for any festival-goer," said Matt Coapman,
VP of Marketing at blu eCigs. "We look forward to help charge up fans seeing a
wide variety of top musical acts from today's top performers in the electronic
and hip-hop genres."

Returning for its sixth annual year as a two-day festival, HARD Summer is one
of Los Angeles' biggest summertime music events. This year, HARD Summer will
expand the festival running times for each day by adding four extra hours per
day and will host four stages. Their lineup features some of the world's best
electronic music today including Knife Party, Justice (DJ Set), Duck Sauce,
and Bassnectar. The full lineup can be found here.

blu eCigs has embraced responsible marketing for its products, and is firmly
committed to responsible advertising practices for the electronic cigarette
industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be
required for age verification prior to entering this space.

AboutblueCigsElectronic Cigarettes

blueCigs^®electronic cigarettes offerthe feel of traditional cigarettes –
without the tobacco smoke, ash, or smell. Because they mimic the physical act
of smoking, blueCigs offer a realistic alternative to tobacco cigarettes,
creating a vapor "puff" that evaporates within seconds. blu eCigs made a
conscious choice to offer a product that clearly is not mistaken for a
traditional cigarette, evident by the e-cigarette's black casing and blue LED
glowing tip when in use.With a lifestyle-driven design andinnovative
technology to enhance the experience for consumers, blu e-cigarettes allow
smokers the chance to take back their freedom. blu e-cigarettes have been
featured at high-profile awards shows, professional motorsports events, major
music festivals, and more, and are used by A-list actors, musicians, and other
celebrities around the world.Available online and at retailers
nationwide,blue-cigarettescomein convenient disposables or rechargeable
packs for regular use, with or without nicotine, and in a variety of flavors.
Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE:
LO). For more, information

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment company
comprised of four market leaders:, Live Nation Concerts,
Artist Nation Management and Live Nation Media/Sponsorship. For additional
information, visit


Los Angeles' biggest summertime music event, returns this year for its sixth
annual edition as a two-day festival Saturday, August 3 and Sunday, August 4
at Los Angeles State Historic Park with performances from leading artists in
the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set),
Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal
Castles, Baauer, Dillon Francis, Azealia Banks and many more. HARD SUMMER will
also serve as the onlyU.S. stop of the Ed Banger 10-Year Anniversary
Tourwith theEd Banger 10thAnniversary Stage featuring Justice (DJ set),
Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special
guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage
featuring Claude VonStroke and members of his Dirtybird Records crew. Since
launching in 2008, HARD SUMMER has become the largest ticketed music festival
in the city of Los Angeles, expanding as a two-day event last year for the
first time in the festival's 6-year history.

SOURCE blu eCigs

Contact: blu eCigs: Marissa Dursin, (609) 279-0050 x104,; or Live Nation: Jacqueline Peterson, (310)
360-3051,; or HARD: MSO PR, Alexandra
Greenberg, (818) 380-0400 ext. 223, (213) 216-1755 mobile,
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