Peet’s Launches Biggest Retail Expansion in Company’s 47-Year History

  Peet’s Launches Biggest Retail Expansion in Company’s 47-Year History

  Expansion Commences with 10 Stores in Cleveland, OH and Plans to Open More
                        Than 90 Stores Across the U.S.

Business Wire

EMERYVILLE, Calif. -- August 1, 2013

Peet’s Coffee & Tea, a premier specialty coffee and tea company, today
announced its biggest retail expansion in the company’s 47-year history with
the grand opening of its Solon, OH store. Over the next 18 months, Peet’s will
open more than 90 new stores in eight markets across the Midwest and East
Coast. The retail expansion officially begins in Cleveland, OH with a total of
10 stores opening throughout the month, and eight stores in Columbus, OH
opening later this month through early September. This expansion demonstrates
Peet’s commitment to bringing the highest quality coffee to more fans across
the U.S., while supporting local economies and helping communities thrive.

“This is an exciting time in our 47-year history and underscores our
commitment to bring our premium, quality coffee to current Peet’s fans and new
customers in more neighborhoods across the U.S., starting with Cleveland,”
said David Burwick, president and CEO of Peet’s Coffee & Tea. “Being a part of
the community is vital to who we are at Peet’s, and we’re looking forward to
working with other local businesses in Cleveland and supporting the overall
community.”

The expansion will continue later this fall with new Peet’s store openings in
Pennsylvania and Michigan. Beginning next year and over the next 18 months,
Peet’s will roll out new stores in the Midwest and East Coast.

Since Peet’s opened its first store in Berkeley, CA in 1966, the company has
been dedicated to crafting the highest quality coffee, as set forth by
founder, Alfred Peet. Each batch of coffee is personally hand roasted, and
roast masters select the world’s best coffee beans. Every process in place is
set to maintain a strict standard of freshness.

Peet’s also looks to build partnerships that support the local economy of
Cleveland with stores in Cleveland, Solon, North Olmsted, Avon, Beachwood,
Akron, Youngstown, Lakewood, Middleburg Heights and Hudson. And in working
with nearby businesses, such as Mediterra Bakehouse, Peet’s also offers
customers fresh, baked goods that complement its coffee and tea offerings
while supporting the local economy.

Being a socially conscious company, Peet’s recognizes the responsibility of
giving back to the communities in which it thrives. Peet’s plans to donate one
dollar to Planet Aid for every customer who visits its Cleveland-area stores
on the grand opening day, up to five thousand dollars. Planet Aid is a
non-profit organization that collects and recycles used clothes and shoes in
an effort to protect the environment, reduce waste, and increase the efficient
use of vital resources. Proceeds earned through the sale of their collection
efforts support international development projects. Peet’s contribution to
this non-profit provides every Clevelander with the ability to make a stronger
impact on society simply by enjoying a quality cup of coffee, tea or pastry.

About Peet’s Coffee & Tea

Peet’s Coffee & Tea, Inc. is the premier specialty coffee and tea company in
the United States.

The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was
an early tea authority who later became widely recognized as the grandfather
of specialty coffee in the U.S. Today, Peet’s Coffee & Tea offers superior
quality coffees and teas in multiple forms, by sourcing the best quality
coffee beans and tea leaves in the world, adhering to strict high-quality and
taste standards, and controlling product quality through its unique direct
store delivery selling and merchandising system. Peet’s is committed to
strategically growing its business through many channels while maintaining the
extraordinary quality of its coffees and teas.

For more information about Peet's Coffee & Tea, Inc., visit www.peets.com.

Connect with Peet’s on Facebook at www.facebook.com/peets, on Twitter at
twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee

Contact:

Access Communications
Danielle Mandragona, 917-522-3539
dmandragona@accesspr.com