Lands' End Introduces Premium Leather Accessories Collection

         Lands' End Introduces Premium Leather Accessories Collection

Made with Superior Quality and Style Guaranteed to Carry the Day

PR Newswire

DODGEVILLE, Wis., Aug. 1, 2013

DODGEVILLE, Wis., Aug. 1, 2013 /PRNewswire/ --For decades, Lands' End has
been known for its iconic canvas tote bags. This year, the classic American
brand is taking its must-have bag collection one step further with the launch
of a line of premium leather accessories. The new line is called the Landmark
Collection. "The launch of this elevated line of handbags is in step with our
strategic goal to build a larger accessories business and drive forward Lands'
End's continued growth as a global lifestyle brand," said Edgar Huber, CEO &
president, Lands' End. "As we focus on introducing new innovative products,
we will stay true to our heritage of offering high-quality merchandise and
exceptional customer service at an honest value." The collection offers seven
styles of handbags and small leather goods, each of which is named after a
town in Wisconsin, where Lands' End has its roots.



"We have a big opportunity to go after this category in a new way. Our goal
for the Landmark Collection is to deliver an elevated line of superior quality
leather handbags at competitive prices," says Marla Ryan, senior vice
president, merchandising, Lands' End. "There is a style for every woman and
every occasion, no matter if she is running errands, on her way to the office
or attending an evening event. She can literally carry her day in these

The inspiration of the line is reminiscent of a prior Lands' End handbag that
was a customer favorite when sold in the '80s. The design team took care to
honor the original design, digging deep into archived catalogs. The Landmark
Collection pays homage to the earlier design but brings an updated, modern
sensibility perfect for today's consumer. The team spent over a year sourcing
the right materials for this high-quality collection. Crafted specifically to
meet the design team's stringent specifications, the rich, top-grain leather
is drum-dyed with natural vegetable oils, ensuring that it will continue to
soften over time.

The Landmark Collection can be personalized by adding a heat-stamped monogram
which provides a level of sophistication and distinctive personality to each
bag. The stamps are debossed directly on the leather and can also be done in
either a gold or silver foil. A monogrammed heart hangtag can be used to add
personalization instead of monogramming the bag directly. Other signature
details in the collection include soft gold polished metal hardware that is
made to be especially durable, collar pin details, signature lighthouse
rivets, easy-to-clean brushed lining and an authentic dust bag for storage.

The seven pieces within the collection range in style from a cardholder to a
tote and are available in two colorways: cognac and black.

  o'Monona' double-handle shopper tote bag, $268
  o'Verona' single-strap shoulder bag, $268
  o'Geneva' double-handle tote bag, $248
  o'Fontana' crossbody bag, $248
  o'York' clutch, $128
  o'Vienna' wristlet, $68
  o'Dakota' keychain wallet, $39
  o'Ashland' card sleeve, $29
  oHeat stamp, $6
  oLeather heart heat-stamped hangtag, $16.50

Visit to purchase.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).


SOURCE Lands' End

Contact: Amy Slimak Whittle, Lands' End, 212-302-6110,
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