ING Vysya Bank, MasterCard in Tie Up to Launch Premium Debit

Mumbai, Maharashtra, India, Thursday, August 01, 2013 -- (Business Wire India) 
ING Vysya Bank and MasterCard, today announced the launch of ING MasterCard
Premium Debit Cards. The new range of premium cards, offer customers the choice
to select their own card background and an industry-first spend-milestone based
rewards programme. ING MasterCard Premium Debit Cards will have three new card
variants – Titanium, My World and World Exclusive, with all the three variants
offering premium features. 
Shailendra Bhandari, MD & CEO, ING Vysya Bank said, “Indian customers are
using their debit cards to shop, debit spends are increasing by 38%.
Surprisingly however, Indian customers redeem only 18% of their reward points.
We wanted to change that by pampering our customers with a great rewards
program, make it easy to earn points and even easier to redeem the points for
guaranteed rewards. I am happy to launch the ING Premium Debit range and look
forward to further strengthening our decade long relationship with MasterCard.
Ari Sarker, division president, South Asia, MasterCard Worldwide said, “We are
delighted to partner with ING Vysya Bank to launch this range of Premium debit
cards. MasterCard is committed to providing better benefits and privileges to
cardholders and hence giving them greater value for their spends. The ING
MasterCard Premium Debit cards with their superior benefits and innovative
reward points system are a wonderful example of this commitment. We look forward
to a long and fruitful partnership with ING and to many other such innovative
products in the future”.”  
The ING MasterCard Debit Cards spend-milestone based programme, promises to be
easy and simple. There is no complicated point structure and no complex
redemption process. Customers can track their spends, reward points earned and
redeem gifts through their internet banking account. Customers can now choose
the look and feel of their debit cards from a selection of 50 images covering
segments like sports, entertainment, lifestyle etc. All premium cards offer
higher ATM withdrawal limit along with several international offers from
MasterCard on travel, entertainment and dining.  
About ING Vysya Bank 
ING Vysya Bank Ltd is a premier private sector bank with retail, private and
wholesale banking platforms that serve over two million customers. With over 80
years of history in India and leveraging ING's global financial expertise, the
bank offers a broad range of innovative and established products and services,
across its 547 branches. The Bank, which has close to 10,000 employees, is also
listed in Bombay Stock Exchange Limited and National Stock Exchange of India
Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private
sector banks in India in the Economic Times Brand Equity – Neilsen survey
For more information, visit 
ING is a global financial institution of Dutch origin, offering banking,
investments, life insurance and retirement services to meet the needs of a broad
customer base. With more than 82,000 employees, ING serves over 61 million
private, corporate and institutional customers in over 40 countries in Europe,
North America and Latin America, Asia and Australia. 
To view the photograph, please click on teh link given below: 
ING MasterCard Premium Debit Cards 
Media contact details 
Vinu Lal,
ING Vysya Bank Limited,
+91 (80) 25005072, 
Chintan Shah,
Adfactors PR,
+91 9920630954 
Frenny Doshi,
Adfactors PR,
+91 9620833398, 
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-0- Aug/01/2013 10:30 GMT
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