iSatori, Inc. Highlights Walmart/Walgreens Sales Traction

iSatori, Inc. Highlights Walmart/Walgreens Sales Traction 
Major Mass Merchandisers on Track for Consumer Purchases of iSatori's
Energize Product 
GOLDEN, CO -- (Marketwired) -- 08/01/13 --   iSatori, Inc. (OTCQB:
IFIT), an emerging leader in the development and marketing of
scientifically engineered nutritional supplements for healthier
lifestyles, today highlighted the sales traction it is experiencing
in the movement of its Energize products in Walmart, Walgreens, and
other mass market retail outlets.  
In Walmart, sales of the Company's recently placed item, Energize,
The All-Day Energy Pill, have accelerated following iSatori's
strategic investments in television, Internet, and radio advertising.
Energize is expected to continue to generate positive sales traction
through the remainder of the year. The ramp-up for Walmart is
significant because it allows the Company to demonstrate the inroads
it is making in the rapidly expanding energy supplement field in the
mass market sales channel.  
Similarly, iSatori has experienced positive sales traction at other
major mass merchandise retailers, including Walgreens, America's
largest drugstore chain, where the Company's Energize product is also
available nationwide. Furthermore, unit sales of Energize are
increasing in the Company's remaining mass market channels.  
"We are excited about the strengthening sales trends we have noted at
these two major mass market retailers and at other mass merchandisers
that carry our Energize product," commented Stephen Adele, Chief
Executive Officer of iSatori, Inc. "If this momentum continues
through August and September, we should be in a position to see
Walmart and Walgreens separately reconfirm their commitment to
Energize, and we should be ideally positioned to expand the product's
distribution into additional mass market retailers." 
To learn more about Energize, conveniently locate your nearest
retailer, and download a $2.00 off coupon, please visit  
About iSatori, Inc.
 iSatori is a consumer products firm that
develops and sells nutritional products through online marketing,
Fortune 500 retailers, and thousands of retail stores around the
world. The Company is headquartered in Golden, Colorado, and its
common stock trades on the OTCQB under the symbo
l "IFIT." More
information about the Company is available at 
Forward-Looking Statements
 Statements made in this news release
relating to the Company's future sales, expenses, revenue, product
developments, and all other statements except statements of
historical fact, are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These statements are based on
assumptions and estimates that management believes are reasonable
based on currently available information; however, management's
assumptions and the Company's future performance are both subject to
a wide range of business risks and uncertainties, and there is no
assurance that these goals and projections can or will be met. Any
number of factors could cause actual results to differ materially
from those in the forward-looking statements, including, but not
limited to, the timing and extent of changes in demand for the
Company's products, the availability and price of ingredients
necessary to manufacture such products, and the outcome of any
current or future litigation regarding such products or similar
products of competitors. All forward-looking statements are made only
as of the date hereof, and the Company undertakes no obligation to
update any such statement.  
iSatori, Inc. 
Stephen Adele
R.J. Falkner & Company, Inc.
Jerry Falkner, CFA
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