SAP Completes Acquisition of hybris to Help Businesses Deliver Seamless Commerce Experience to Customers

   SAP Completes Acquisition of hybris to Help Businesses Deliver Seamless
                       Commerce Experience to Customers

SAP and hybris to Empower Customer Interactions and Help Companies Sell More
Goods and Services Through Every Channel and Touchpoint

PR Newswire

WALLDORF, Germany and ZUG, Switzerland, Aug. 1, 2013

WALLDORF, Germany and ZUG, Switzerland, Aug. 1, 2013 /PRNewswire/ --SAP AG
(NYSE: SAP) and hybris today announced that SAP has completed the acquisition
of hybris, a rapidly growing and widely recognized leader in commerce
technology. With this transaction, SAP is investing in the future of commerce
and customer engagement, helping to enable businesses to deliver relevant,
contextual and consistent experiences for customers across all their
digitally-enabled interactions. The two companies plan to combine the agile
omni-channel commerce solutions of hybris with robust enterprise technology
and industry leading in-memory, cloud and mobile innovations from SAP to help
facilitate new levels of customer insight and engagement.


"SAP and hybris will deliver the next-generation customer experience for
businesses and consumers in a world where digital and physical converge
seamlessly," said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG.
"With the addition of the hybris commerce platform, we intend to help
enterprises achieve unprecedented intimacy with customers in real time and
across all devices, delivery channels and touchpoints."

The Commerce Imperative
In a recent global survey by Bloomberg Businessweek Research Services (BBRS),
senior business executives identified the growing need to engage customers
however and wherever they choose to deliver "a contextualized and personalized
experience, enriched with information gathered in real time, and consistent
across all channels—mobile, social, the Web and bricks-and-mortar." hybris'
Commerce Suite is an open, extensible omni-channel platform, with
state-of-the-art product content management and unified commerce processes
designed to give a business a single view of its customers, products and
orders, and its customers a single view of the business.

"We use hybris and SAP and have already leveraged the robust technology from
both to drive the kind of differentiated customer experiences required to stay
relevant and grow our business," said Sven Blumenstiel, CIO, Sonova.

"Today's customer demands a channel-agnostic experience from us, and the
stakes are only increasing," said Ole Vogt, senior product manager,
Interactive Marketing, Phonak. "We expect that hybris and SAP together can
bring the innovation we know  we need in our global markets, continue to adapt
and gain market share into the future."

SAP and hybris to Deliver Customer Engagement Innovation
The rules of engagement have changed and customers are in control. Modern
businesses need systems that can predict and adapt in real time to customers
wherever and however they engage. hybris expands SAP® solutions that address
customer engagement comprehensively across marketing, sales, service and
commerce. As part of SAP, hybris is expected to take advantage of mobile,
cloud and big data innovations from the company while continuing to drive
forward the most modern, agile commerce platform in the market today.

"The power of SAP will enable hybris to continue to advance our already
industry leading commerce solutions," said Ariel Ludi, CEO of hybris, and
Carsten Thoma, president and co-founder of hybris. "We will accelerate our
vision, supporting our customers' transformations from channel-centric to
omni-channel businesses. This crosses all customer interactions, business
models and industries. With hybris and SAP powering modern businesses,
customers are expected to interact with them seamlessly and in real time,
whether in person or via devices, and without regard to channel or location."

hybris will operate as an independent business unit under its existing
leadership and will continue its commerce technology leadership for both SAP
and non-SAP customers and will be known as "hybris, an SAP company."

Conference Call and Webcast
SAP senior management will host a conference call and webcast for media and
analysts on Tuesday, August 6, at 4:30 p.m. CET / 10:30 a.m. EDT / 7:30 a.m.
PDT. The event will be webcast and can be accessed here.

Participant Dial-In Numbers:
Austria:           +43 (0)1 25300 85403
France:            +33 (0) 1 70 71 29 50
Germany:           +49 01801 003 809
Germany:           +49 (0)69 2222 7436
Italy:             +39 06 4521 7195
Netherlands:       +31 (0)20 713 9243
Spain:             +34 91 114 2178
Switzerland:       +41 (0)44 580 3221
United Kingdom:    +44 (0)20 3147 4971
United States:     +1 719-325-4840
Confirmation Code: 147864

Participants may dial in five to 10 minutes prior to the start time using the
respective numbers and confirmation code.

Replay Dial-In Numbers:
Australia:         +61 (0)2 8014 7928
Austria:           +43 (0)1 25300 85404
France:            +33 (0)1 74 20 28 00
Germany:           +49 (0)69 2222 2236
Germany:           +49 (0)89 2030 3201
Hong Kong:         +852 3011 4669
India:             +91 22 6150 1507
Italy:             +39 064 521 7196
Japan:             +81 (0)3 5767 9615
Singapore:         +65 3158 1174
Spain:             +34 91 788 9967
Switzerland:       +41 (0)22 592 7553
United Kingdom:    +44 (0)20 7111 1244
United States:     +1 347-366-9565
Confirmation Code: 147864

For more information, visit the SAP Newsroom and

About hybris
hybris helps businesses on every continent sell more goods, services and
digital content throughevery touchpoint, channel and device. hybris delivers
"OmniCommerce™": state-of-the-art master data management and unified commerce
processes that give a businessa single view of its customers, products and
orders, and its customers a single view of the business. hybris' omni-channel
softwareis built on a single platform, based on open standards, that is agile
to support limitless innovation, efficient to drive the best TCO, and scalable
and extensible to be the last commerce platform companies will ever need. Both
principal industry analyst firms rank hybris as a "leader" and list its
commerce platform among the top two or three in the market. The same software
is available on-premise, on-demand and managed hosted, giving merchants of all
sizes maximum flexibility.Over 500 companies have chosen hybris, including
global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M
as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon,
Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in
15 countries around the globe. hybris is the future of commerce™. For more

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Jim Dever, SAP, +1 (610) 661-2161,, EDT
Kate McNeel, SAP, +1 (484) 624-2256,, CDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Geraldine Teboul, hybris, +33 6 23 40 39 40,, CET


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