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Panasonic Announces The Fastest Interchangeable Lens For The LUMIX G Series Cameras

 Panasonic Announces The Fastest Interchangeable Lens For The LUMIX G Series
                                   Cameras

PR Newswire

NEWARK, N.J., Aug. 1, 2013

NEWARK, N.J., Aug. 1, 2013 /PRNewswire/ --Panasonic today announced the LEICA
DG NOCTICRON 42.5mm/F1.2 lens, the fastest^1 interchangeable lens in the Micro
Four Thirds standard for the LUMIX G Series cameras.

(Photo: http://photos.prnewswire.com/prnh/20130801/NY56909 )

Previously, Panasonic has marketed interchangeable lenses meeting LEICA
specifications, including the LEICA DG SUMMILUX 25mm/F1.4 ASPH. and the LEICA
DG MACRO-ELMARIT 45mm/F2.8 ASPH./MEGA O.I.S. The name "NOCTICRON" was defined
by Leica Camera AG for this lens type continuing LEICA's legendary elements of
large diameter, high quality lenses. The LEICA DG NOCTICRON 42.5mm/F1.2
achieves the fastest^1 F1.2 for a Micro Four Thirds interchangeable lens,
becoming the first large diameter, high performance NOCTICRON lens.

Panasonic will continue to further advance its product development to meet the
diverse needs of customers in the globally expanding Micro Four Thirds market.

Note 1. For an AF interchangeable lens, as of August 1, 2013, according to
research by Panasonic.

Note 2. Details of the product specifications, the date of release and the
price are yet to be announced. See the lenses road map on our website
(http://panasonic.net/avc/lumix/systemcamera/gms/lens/index.html).

*LEICA is a registered trademark of Leica Microsystems IR GmbH.
*SUMMILUX, ELMARIT and NOCTICRON are registered trademarks of Leica Camera AG.

About Panasonic Consumer Marketing Company of North America
Based in Newark, N.J., Panasonic Consumer Marketing Company of North America,
a Division of Panasonic Corporation of North America, the principal North
American Subsidiary of Panasonic Corporation and the hub of Panasonic's U.S.
marketing, sales, service and R&D operations, offers a wide-range of consumer
solutions in the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Smart TVs, Blu-ray players, LUMIX Digital
Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness
and Personal Care products and more.

Panasonic ranked number four in Interbrand's "Best Global Green Brands 2013"
report, the highest ranked electronics brand in the report. Panasonic scored
especially well in "Products & Services", "Governance", and "Operations" in
the Green Performance category.
(http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx)
Follow Panasonic on Twitter @panasonicUSA, and additional company information
for media is available at www.panasonic.com/pressroom.

SOURCE Panasonic

Website: http://www.panasonic.com
Contact: Dan Unger (Media Relations), 201-392-4571,
dan.unger@us.panasonic.com; or Vanna Marmo (Cohn & Wolfe), 212-798-9798,
vanna.marmo@cohnwofe.com
 
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