Swipp Polls for Facebook Turns Social Media Into Social Intelligence
A New Way to Gather Audience Feedback, Go Beyond the "Like" Button
MOUNTAIN VIEW, CA -- (Marketwired) -- 08/01/13 -- Swipp today
announced a new tool that allows Facebook users to gather rich,
meaningful data around any topic. With Swipp Polls for Facebook,
anyone can pose a question and instantly generate a data infographic
that shows how the community thinks and feels.
Swipp built the tool upon recognizing that companies and
organizations need better ways to leverage their investment in their
Facebook communities. "Businesses have spent years building a
following and collecting likes, but the ROI is often unclear," says
Swipp co-founder and CSO Charlie Costantini. "Swipp helps satisfy
that need with a tool that gets people talking."
No more sifting through long comment threads. Swipp Polls for
Facebook captures a full range of sentiment on a numeric scale from
-5 to +5, and displays it in a visually interesting graphic that
shows demographic information like location, gender, and age.
"This is a powerful, economical way to reach not just your core
community, but extended parties as well," says Swipp CEO Don Thorson.
"When anyone answers a question in Swipp, the poll is published to
their wall. As friends join in, it spreads your ideas to a wider
Check out Swipp Polls for Facebook at apps.facebook.com/swipppolls/
Insights for Brands
Find out what people think about your new
products or test out ideas. Asking for feedback is easy, and Swipp
sorts responses by geographic location, gender, and age.
Insights for Individuals
Get closer to the people who care about you
by asking for their opinion. With Swipp, you can start getting
answers in a matter of minutes.
Insights for Causes
Spread excitement about your cause faster by
getting people to share their own thoughts. When they know you care,
they'll be more likely to get on board.
Why Use Swipp Polls for Facebook?
-- Create more engagement with friends and fans
-- Don't settle for likes -- get a whole range of reactions
-- Stop wondering what people think and start knowing for sure
-- View data immediately, in an easy-to-understand infographic
Built on the Swipp Platfor
Swipp Polls for Facebook is another in a
series of solutions built on the Swipp Social Intelligence Platform.
Over the last three weeks, Swipp has announced an Email Insights
tool, a WordPress Plugin, and widgets that add a social layer to any
website or blog. The Swipp Platform collects sentiment data in real
time, from any location, from any device, on any platform -- allowing
you to see what the world thinks in a single data dashboard.
For more information, please visit apps.facebook.com/swipppolls/
Swipp is a social intelligence platform that allows
businesses to add smart social solutions to their core marketing
activities. Swipp's products and solutions can be added to every
customer touchpoint, providing real-time social insight that drives
better decision-making. Swipp brings you closer to your community,
helping you build more loyal, active, and engaged customers.
For more information, please visit www.swipp.com
+1 (650) 933-5555
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