Jenny McCarthy Pairs Up With blu eCigs In New Television And Web Advertising Campaign

 Jenny McCarthy Pairs Up With blu eCigs In New Television And Web Advertising

New Ads Showcase TV Star's Personal Experiences with blu eCigs Electronic
Cigarettes and Feature the New On-the-Go Rechargeable, Ultra-Portable Starter

PR Newswire

CHARLOTTE, N.C., Aug. 1, 2013

CHARLOTTE, N.C., Aug. 1, 2013 /PRNewswire/ --blu eCigs, the electronic
cigarette company widely known for its products' superior style and quality,
today announced TV personality and celebrity Jenny McCarthy will be featured
in its new television and online advertising campaign. Airing nationwide
August 5, the advertisements will feature Jenny sharing her personal
experiences and attraction to blu eCigs, including an introduction of the new
Starter Pack.

In the advertisements, Jenny describes how she took back her freedom and
confidence in her dating life with blu eCigs. She found the smarter
alternative to cigarettes without the smoke or ash, and is able to enjoy blu
eCigs almost anywhere-- including her favorite club-- without scaring away
that "special someone" by smelling like an ashtray.

Jenny is the latest celebrity following the success of Stephen Dorff to
inspire users to take back their freedom with blu eCigs.

"Jenny is first and foremost a customer, and as such, she represents a large
demographic of blu eCigs users," said Jason Healy, founder of blu eCigs.
"Jenny is a celebrity known for being candid and brutally honest-- and we
wanted to capture that authenticity. She does a great job sharing her own
personal experiences that should resonate very well with female and male
audiences alike, while showing the many benefits and features of blu eCigs."

Also featured in the advertisements is the new blu eCigs Starter Pack that
offers a lower price point for e-cigarette consumers and provides a unique
option between disposable singles and premium rechargeable packs. The blu
eCigs Starter Pack features on-the-go recharging, the convenience of car and
laptop charging options, a superior battery management system to ensure
long-lasting usage, and an ultra-portable design that is as tall as a pack of
cigarettes and as slim as a smartphone.

"As a smoker who is single, I was instantly drawn to e-cigarettes as a smoking
alternative to better suit my activities on-set and my lifestyle off-set,"
explained McCarthy. "After sampling the field, blu eCigs quickly became my
brand of choice-- so it was very natural to be part of this campaign and
share all the reasons why I honestly love the product."

Since its inception in 2009, blu eCigs has consistently led the charge to
introduce e-cigarettes as a new smoking alternative to the U.S. market, and
has done so in a pragmatic way -- always keeping the customer experience as
the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc.
(NYSE: LO), solidifying blu eCigs as a market trailblazer and further
advancing the tremendous growth opportunity in the e-cigarette industry.
Today, North Carolina-based blu eCigs continues to set the standard in product
innovation and responsible marketing.

blu eCigs' disposable singles, the new Starter Pack, and flavor cartridges can
be found in more than 100,000 retailers nationwide. Premium and Premium 100
Starter Kits, disposables, flavor cartridges, and a variety of other
accessories are available online at For more details on how
blu eCigs' new Starter Pack works, check out this video.

AboutblueCigsElectronic Cigarettes

blueCigs^®electronic cigarettes offerthe feel of traditional cigarettes--
without the tobacco smoke, ash, or smell. Because they mimic the physical act
of smoking, blueCigs offer a realistic alternative to tobacco cigarettes,
creating a vapor "puff" that evaporates within seconds. blu eCigs made a
conscious choice to offer a product that clearly is not mistaken for a
traditional cigarette, evident by the e-cigarette's black casing and blue LED
glowing tip when in use.With a lifestyle-driven design andinnovative
technology to enhance the experience for consumers, blu eCigs e-cigarettes
allow smokers the chance to take back their freedom. blu eCigs e-cigarettes
have been featured at high-profile awards shows, professional motorsports
events, major music festivals, and more, and are used by A-list actors,
musicians, and other celebrities around the world.Available online and at
retailers nationwide,blu eCigse-cigarettescomein convenient disposables or
rechargeable packs for regular use, with or without nicotine, and in a variety
of flavors. Based in Charlotte, NC, the company is a subsidiary of Lorillard,
Inc. (NYSE: LO). For more, information

SOURCE blu eCigs

Contact: blu eCigs: Marissa Dursin, (609) 279-0050 x104,
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