Così, Inc : New Cosi Restaurant to Open at Easton Town Center in Columbus, Ohio

  Così, Inc : New Cosi Restaurant to Open at Easton Town Center in Columbus,
                                     Ohio

CONTACT:
William E. Koziel
Chief Financial Officer
(847) 597-8803   

FOR IMMEDIATE RELEASE

     New Così Restaurant to Open at Easton Town Center in Columbus, Ohio

DEERFIELD, Ill., August 1, 2013 -- Così, Inc. (NASDAQ: COSI), the fast casual
restaurant company, today announced the opening of a new restaurant at the
Easton Town Center in Columbus, Ohio. The restaurant is expected to open on
Friday, August 9^th with a grand opening to follow on Saturday, August 17^th.
Guests can expect a refreshed dining experience offering an urban spin on a
classic café located in the newly developed, family-friendly Fenlon Square
area in the center.

"Easton Town Center is a great location for our newest Così restaurant," said
Stephen Edwards, President and CEO of Così, Inc. "We look forward to serving
our hand-crafted and hearth-fired selections to the shoppers in Fenlon Square
and beyond."

The centerpiece of Così is its unique open hearth. From artisan pizzas to
sandwiches on freshly-baked signature flatbread, the hearth offers "made from
scratch" baking all day, every day where guests can watch Così bakers make
fresh bread every 30 minutes. Diners can expect contemporary foods with
interesting tastes, textures and aromas at the new location. Updated flavors
and featured seasonal menu items such as the Smart Fit Salad and warm Cubano
Sandwich are sure to excite a variety of palates.

Inspired by its heritage, the new space elevates the fast casual experience
with delightfully unexpected features that echoes cues from the restaurant's
classic and contemporary fare. Various seating options, including counter
stools at community tables, high-top seating, banquettes, two-tops and patio
tables, accommodate many ways to relax, chat and enjoy the cuisine. Diverse
textures, including marble countertops, reclaimed wood and brick walls, dark
mocha tiles and industrial-inspired lighting pendants evoke an authentic,
premium, but approachable feel.

In addition to Easton Town Center, Così currently has four other locations in
the greater Columbus area at the Polaris and Sawmill shopping malls as well as
in Bexley and Worthington.

About Così, Inc.
Così^® (http://www.getcosi.com)  is a  national fast  casual restaurant  chain 
that has  developed  featured foods  built  around a  secret,  generations-old 
recipe for crackly  crust flatbread. This  artisan bread is  freshly baked  in 
front of  customers  throughout  the  day  in  open-flame  stone-hearth  ovens 
prominently located  in  each  of  the restaurants.  Così's  warm  and  urbane 
atmosphere is geared  towards its sophisticated,  upscale, urban and  suburban 
guests. There  are currently  72 Company-owned  and 48  franchise  restaurants 
operating in sixteen  states, the  District of  Columbia, Costa  Rica and  the 
United Arab Emirates. The Così^® vision  is to become America's favorite  fast 
casual  restaurant  by  providing  customers  authentic,  innovative,   savory 
hand-crafted food while remaining an affordable luxury.

The Così^®  menu features  Così^®  sandwiches, freshly-tossed  salads,  bowls, 
breakfast wraps, melts, soups,  Così^® Squagels^®, flatbread pizzas,  S'mores, 
snacks and other desserts, and a wide range of coffee and coffee-based  drinks 
and other specialty beverages. Così^® restaurants are designed to be welcoming
and comfortable  with  an eclectic  environment.  Così's sights,  sounds,  and 
spaces create  a tasteful,  relaxed ambience  that provides  a fresh  and  new 
dining experience.

"Così," "(Sun & Moon Design)" and  related marks are registered trademarks  of 
Così, Inc. in the U.S.A. and  certain other countries. Copyright © 2013  Così, 
Inc. All rights reserved.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT  OF 
1995. This press release contains statements that constitute forward-  looking 
statements under the federal  securities laws. Forward-looking statements  are 
statements  about  future  events  and  expectations  and  not  statements  of 
historical fact. The words  "believe," "may," "will," "should,"  "anticipate," 
"estimate," "expect,"  "intend,"  "objective," "seek,"  "plan,"  "strive,"  or 
similar  words,  or  negatives  of  these  words,  identify  forward-  looking 
statements. We  qualify  any  forward-looking  statements  entirely  by  these 
cautionary factors.  Forward-looking  statements  are  based  on  management's 
beliefs, assumptions  and expectations  of  our future  economic  performance, 
taking  into  account  the  information  currently  available  to  management. 
Forward-looking statements involve risks and uncertainties that may cause  our 
actual results, performance or financial  condition to differ materially  from 
the expectations  of future  results, performance  or financial  condition  we 
express or  imply  in  any  forward-looking  statements.  Factors  that  could 
contribute to these differences include, but  are not limited to: the cost  of 
our  principal  food   products  and   supply  and   delivery  shortages   and 
interruptions;  labor  shortages   or  increased  labor   costs;  changes   in 
demographic trends  and consumer  tastes  and preferences,  including  changes 
resulting from concerns over nutritional  or safety aspects of beef,  poultry, 
produce, or other  foods or the  effects of food-borne  illnesses, such as  E. 
coli, "mad cow disease" and avian influenza or "bird flu"; competition in  our 
markets, both in our business and  in locating suitable restaurant sites;  our 
operation and  execution  in new  and  existing markets;  expansion  into  new 
markets including foreign markets; our ability to attract and retain qualified
franchisees and  our franchisees'  ability  to open  restaurants on  a  timely 
basis; our ability  to locate suitable  restaurant sites in  new and  existing 
markets and negotiate acceptable lease terms; the rate of our internal  growth 
and our ability to generate  increased revenue from our existing  restaurants; 
our ability to generate positive cash flow from existing and new  restaurants; 
fluctuations in our quarterly results due to seasonality; increased government
regulation and  our  ability  to  secure  required  government  approvals  and 
permits; our ability to  create customer awareness of  our restaurants in  new 
markets; the reliability of  our customer and  market studies; cost  effective 
and timely  planning, design  and build  out of  restaurants; our  ability  to 
recruit, train and  retain qualified  corporate and  restaurant personnel  and 
management; market  saturation  due  to new  restaurant  openings;  inadequate 
protection of  our intellectual  property; our  ability to  obtain  additional 
capital and  financing;  adverse  weather  conditions  which  impact  customer 
traffic  at  our  restaurants;   and  adverse  economic  conditions.   Further 
information regarding factors that could affect our results and the statements
made herein  are included  in our  filings with  the Securities  and  Exchange 
Commission.

           Additional information is available on Così's website at
          http://www.getcosi.com in the investor relations section.

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Source: Così, Inc via Thomson Reuters ONE
HUG#1720338