Strategy Analytics: Android Captures Record 80 Percent Share of Global Smartphone Shipments in Q2 2013

    Strategy Analytics: Android Captures Record 80 Percent Share of Global
                       Smartphone Shipments in Q2 2013

PR Newswire

BOSTON, Aug. 1, 2013

BOSTON, Aug. 1, 2013 /PRNewswire/ --According to the latest research from
Strategy Analytics, global smartphone shipments grew 47 percent annually to
reach 230 million units in the second quarter of 2013. Android captured a
record 80 percent share all smartphone volumes worldwide, while Microsoft
solidified its position in third place.

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Scott Bicheno, Senior Analyst at Strategy Analytics, said, "Global smartphone
shipments grew 47 percent annually from 156.5 million units in Q2 2012 to
229.6 million in Q2 2013. Growth was driven by strong demand for Android
models across all price-tiers in developed and developing markets, such as the
US, China and Brazil. Android now accounts for an impressive 8 in 10 of all
smartphones shipped on the planet."

Neil Mawston, Executive Director at Strategy Analytics, added, "The Android
operating system captured a record 80 percent share of all smartphones shipped
worldwide in the second quarter of 2013. Competitive licensing costs, numerous
hardware partners and a large apps store continue to be among the main drivers
of Android's success. Apple iOS reached 14 percent global smartphone share in
the quarter, its lowest level since Q2 2010. Microsoft slotted into third
position with 4 percent share, reaching its highest level in the global
smartphone market for three years."

Linda Sui, Analyst at Strategy Analytics, added, "Microsoft is making steady
progress in the smartphone market due to strong support from Nokia. However,
we believe Microsoft's WP8 platform still needs to improve in at least two
areas before it truly takes off. First, the license fee charged to smartphone
makers for WP8 must be more competitive to compete with Android in lower
price-bands. And second, Microsoft must dramatically accelerate its support
for advanced technologies, such as octo-core chipsets, because WP8 continues
to lag behind Android in the premium smartphone category."

Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q2
2013^1

Global Smartphone OS Shipments (Millions of Units) Q2 '12 Q2 '13
Android                                            108.7  182.6
Apple iOS                                          26.0   31.2
Microsoft                                          5.6    8.9
Others                                             16.2   6.9
Total                                              156.5  229.6
Global Smartphone OS Marketshare %                Q2 '12 Q2 '13
Android                                            69.5%  79.5%
Apple iOS                                          16.6%  13.6%
Microsoft                                          3.6%   3.9%
Others                                             10.4%  3.0%
Total                                              100.0% 100.0%
Total Growth Year-over-Year %                      41.6%  46.7%
Source: Strategy Analytics, August 2013

The full report, Android Captures Record 80 Percent Share of Global Smartphone
Shipments in Q2 2013, is published by the Strategy Analytics Wireless
Smartphone Strategies (WSS) service, details of which can be found here:
http://tinyurl.com/bps9qhr.

^1 Numbers are rounded.

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The
company is headquartered in Boston, USA, with offices in the UK, France,
Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com
for more information.

Americas Contact:
Ken Hyers / +1 617 614 0757 / KHyers@strategyanalytics.com

EMEA Contact:
Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

Asia Contact:
Linda Sui / +1 617 614 0734 / LSui@strategyanalytics.com

SOURCE Strategy Analytics

Website: http://www.strategyanalytics.com
 
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