Change your Perspective with the New LUMIX DMC-GX7 DSLM (Digital Single Lens Mirrorless)

 Change your Perspective with the New LUMIX DMC-GX7 DSLM (Digital Single Lens

A Premium Flat Body Camera with a Host of Creative Functions for Photo
Enthusiasts and Artisans

PR Newswire

NEWARK, N.J., Aug. 1, 2013

NEWARK, N.J., Aug. 1, 2013 /PRNewswire/ -- Panasonic is pleased to announce a
new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera, the
DMC-GX7, featuring high photographic performance and a sleek design which
incorporates a tiltable LVF (Live View Finder).


Dressed in magnesium alloy full diecast frame in black and silver the new
LUMIX GX7 allows photographers to change their viewing perspective with a
newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high
resolution and 100% color reproduction based on a Field Sequential Color
Accuracy method**. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm
camera equiv.) magnification and 100% field of view. The tiltable LVF offers
extraordinary angle of view with unique shooting style – looking down into the
viewfinder to level the camera straight on the subject. It comes with an Eye
Sensor that automatically turns ON/OFF according to the photographer's action.
The Eye Sensor AF (Auto Focus) automatically begins to focus when a user looks
into the LVF, so no shooting opportunity is missed. An Eye Cup, DMW-EC1GU,
made of elastic material is sold separately to enhance comfort in viewing
either with the naked eye or glasses.

The LUMIX GX7 is a new breed of digital camera suitable for the Hybrid
Photographer. It's capable of recording full HD 1920 x 1080 60p smooth, high
quality video recording in AVCHD Progressive and MP4 with stereo sound. The
practical full-time AF and tracking AF is also available in video recording
mode. The cinema-like 24p video with the bit rate of max. 24Mbps or P/A/S/M
mode provides richly expressive afterimage with exquisite image quality. The
Digital Live MOS Sensor greatly improves motion picture quality.

The LUMIX GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion
Animation or Clear Retouch in addition to the popular Creative Control mode
with a total of 22 fascinating filter effects

A new in-body Image Stabilizer is nearly as effective as the MEGA O.I.S. found
in Panasonic's conventional DSLM lenses, which makes it easier to take clear
photos with mounted non-stabilized and classic lenses. The LUMIX GX7 is also
compatible with Focus Peaking for more precise control of focusing. In Silent
Mode, the camera switches the shutter from mechanical to electronic and turns
all sound (AF operation) off while suppressing emission of AF assist lamp and
flash with just a single setting for special shooting occasions. Furthermore,
the LUMIX GX7 allows photographers to use a max. 1/8000 shutter speed for more
impressive expression with high speed lens options.

Panasonic developed a new 16.00-megapixel Digital Live MOS Sensor for LUMIX
GX7 that achieves both high resolution and high sensitivity image recording
with minimum noise by utilizing cutting-edge Semiconductor Fine Technology to
improve color saturation by approx. 10% and a redesigned on-chip lens that
enhances light condensation to achieve approx.10% higher sensitivity. Noise
generation is minimized in both pixel circuit and digital signal readout
circuit for better S/N ratio by approx. 25% and detail reproduction by
approx.10% compared to the LUMIX DMC-GX1, making it possible to capture clear
images even in low lit situations. The image processor Venus Engine features
advanced noise reduction systems, including Multi-process NR (Noise Reduction)
and Detail Reproduction Filter Process, which enhances the limit resolution.
The combination of the digital Live MOS Sensor and the Venus Engine achieves
max. ISO 25,600.

The Contrast AF System of the LUMIX GX7 excels in both speed and accuracy by
exchanging digital signals between the camera and the lens at max. 240 fps. A
variety of extensive AF functions including Low Light AF (-4EV), Pin-point AF
and One-shot AF enhances usability to comply with a wide-range of shooting
situations. In Pinpoint AF, picture-in-picture display is available and the
magnification ratio of in-frame picture is selectable from 3x to 6x. The One
Shot AF function can be allocated to the AF/AE Lock Button (AF/MF Switch
Lever) for more flexible control over focusing.

The LUMIX GX7 incorporates high speed response desired for the digital single
lens mirrorless camera, taking only approx. 0.5 sec* to get ready to shoot
after startup. The LUMIX GX7 also realizes the high speed burst shooting at 5
fps and max. 40 fps using an electronic shutter. Also, AF Tracking enables
consecutive shooting to capture moving subject in sharp focus at 4.3 fps.

At the same time, Panasonic designed ease of operation into the LUMIX GX7. Two
separate dials on front and back offer direct control over aperture, shutter
speed or exposure, which achieves smooth manual shooting. The Live View
function is also digitally advanced, making it possible to adjust highlight /
shadow separately with the front/rear dial. Three patterns of settings can be
customized in addition to three patterns of presets. In addition, the Fn
(Function) tab is newly integrated into the menu, which means a total of nine
functions can be assigned (five in tab and four with the button).

The LUMIX GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC
(Near Field Communication) technology to offer a more flexible shooting
experience and seamless instant image sharing. All of these flexible shooting,
browsing, and sharing styles are made possible with the LUMIX GX7 and
Panasonic's dedicated application software and the Panasonic Image App for iOS
/ Android smartphones/tablets.

DMC-GX7KS (with lens) =
DMC-GX7SBODY (no lens) =

* With H-FS1442A, based on the CIPA standard.
**Based on Adobe RGB color space, Panasonic in-house comparison based on the
CIE 1931 x, y color space.

About Panasonic Consumer Marketing Company of North America
Based in Newark, N.J., Panasonic Consumer Marketing Company of North America,
a Division of Panasonic Corporation of North America, the principal North
American Subsidiary of Panasonic Corporation and the hub of Panasonic's U.S.
marketing, sales, service and R&D operations, offers a wide-range of consumer
solutions in the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Smart TVs, Blu-ray players, LUMIX Digital
Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness
and Personal Care products and more.

Panasonic ranked number four in Interbrand's "Best Global Green Brands 2013"
report, the highest ranked electronics brand in the report. Panasonic scored
especially well in "Products & Services", "Governance", and "Operations" in
the Green Performance category.
Follow Panasonic on Twitter @panasonicUSA, and additional company information
for media is available at

SOURCE Panasonic

Contact: Dan Unger, Media Relations, 201-392-4571,,
Vanna Marmo, Cohn & Wolfe, 212-798-9798,
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