Civic Breaks 13-Year-Old Monthly Record on American Honda 20-Percent Sales Gain; Acura Sales Jump 18 Percent on MDX Monthly

  Civic Breaks 13-Year-Old Monthly Record on American Honda 20-Percent Sales
     Gain; Acura Sales Jump 18 Percent on MDX Monthly Record and All-Time
                           Light-Truck Sales Record

PR Newswire

TORRANCE, Calif., Aug. 1, 2013

TORRANCE, Calif., Aug.1, 2013 /PRNewswire/ --American Honda Motor Co., Inc.
today reported July 2013 U.S. sales of 141,439 units, a total increase of 20.9
percent compared with July 2012 (up 16.1 percent based on the Daily Selling
Rate, or DSR*). The Honda Division posted July 2013 sales of 126,289 units, an
increase of 21.3 percent compared with July 2012. Acura Division U.S. July
sales of 15,150 units jumped 18.1 percent compared with July 2012.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda

  oAccord and Civic both top 30,000 July sales, with Civic breaking a
    13-year-old July sales record
  oCR-V breaks July sales record set last year by more than 6,500 units, with
    sales of 27,226, up 32.5 percent compared to July 2012
  oPilot and Ridgeline both see fifth consecutive month of double digit sales
    gains, up 32.5 and 67.7 percent respectively, from July 2012

"In July, all of our core models - Civic, Accord, Odyssey and CRV - showed
double-digit gains," said John Mendel, executive vice president of sales at
American Honda. "This indicates Honda's commitment to retail sales is
resonating with consumers seeking not only fun and fuel-efficient vehicles,
but also products that retain their long-term value."

Acura

  oAcura posts a 18.1-percent sales gain, and a 35.4-percent gain in
    light-truck sales setting an all-time light-truck sales record
  oMDX, new from the ground up, topped 5,500 units and set a new July record
    last set in 2005, making it Acura's top-selling model
  oRDX continues its amazing run with 15 consecutive month of record sales
    (3,936 units sold)

"The all-new MDX is off to the kind of dominating start we expected, teamed
with RDX to give Acura a powerful 1-2 punch in the important luxury
light-truck segment, and new momentum in Acura showrooms," said Jeff Conrad,
vice president and general manager of Acura sales. "MDX delivers due to its
fundamental advantages in areas that resonate with luxury SUV shoppers."

*The daily selling rate (DSR) is calculated with 25 days for July 2013 and 24
days for July 2012. Year-to-date, the DSR is calculated with 178 days for 2013
and 178 days for 2012. All other percentages in release are unadjusted; see
table for adjusted DSR figures.



American Honda Vehicle Sales For July 2013
           Month-to-Date                         Year-to-Date
           July          July    DSR**   MoM     July         July    DSR**   YoY
           2013          2012    % Chg.  % Chg.  2013         2012    % Chg.  % Chg.
American
Honda      141,439       116,944 16.1%   20.9%   887,017      817,926 8.4%    8.4%
Total
 Total   75,396        64,788  11.7%   16.4%   487,613      450,415 8.3%    8.3%
Car Sales
 Total
Truck      66,043        52,156  21.6%   26.6%   399,404      367,511 8.7%    8.7%
Sales

Honda      69,774        59,000  13.5%   18.3%   445,660      407,497 9.4%    9.4%
Total Car
Sales

Honda
Total      56,515        45,119  20.2%   25.3%   349,226      324,668 7.6%    7.6%
Truck
Sales

Acura      5,622         5,788   -6.8%   -2.9%   41,953       42,918  -2.2%   -2.2%
Total Car
Sales

Acura
Total      9,528         7,037   30.0%   35.4%   50,178       42,843  17.1%   17.1%
Truck
Sales
Domestic   67,129        56,933  13.2%   17.9%   436,506      389,101 12.2%   12.2%
Car Sales
 Honda   63,804        53,165  15.2%   20.0%   407,867      366,031 11.4%   11.4%
Division
 Acura   3,325         3,768   -15.3%  -11.8%  28,639       23,070  24.1%   24.1%
Division
Domestic
Truck      66,041        50,823  24.7%   29.9%   399,330      329,967 21.0%   21.0%
Sales
 Honda   56,513        43,786  23.9%   29.1%   349,152      287,124 21.6%   21.6%
Division
 Acura   9,528         7,037   30.0%   35.4%   50,178       42,843  17.1%   17.1%
Division
Import Car 8,267         7,855   1.0%    5.2%    51,107       61,314  -16.6%  -16.6%
Sales
 Honda   5,970         5,835   -1.8%   2.3%    37,793       41,466  -8.9%   -8.9%
Division
 Acura   2,297         2,020   9.2%    13.7%   13,314       19,848  -32.9%  -32.9%
Division
Import
Truck      2             1,333   -99.9%  -99.8%  74           37,544  -99.8%  -99.8%
Sales
 Honda   2             1,333   -99.9%  -99.8%  74           37,544  -99.8%  -99.8%
Division
MODEL
BREAKOUTS
BY
DIVISION
Honda
Division   126,289       104,119 16.4%   21.3%   794,886      732,165 8.6%    8.6%
Total
 Fit    5,047         4,608   5.1%    9.5%    30,588       28,898  5.8%    5.8%
Memo: 63            7       764.0%  800.0%  354          7       4957.1% 4957.1%
Fit-EV
 Accord 31,507        28,639  5.6%    10.0%   218,367      183,817 18.8%   18.8%

Memo:     54            0       0.0%    0.0%    254          0       0.0%    0.0%
Accord
PHEV
 Civic * 32,416        25,004  24.5%   29.6%   191,120      187,586 1.9%    1.9%

Memo:     578           471     17.8%   22.7%   3,719        4,589   -19.0%  -19.0%
Civic
Hybrid
 S2000   0             0       0.0%    0.0%    2            0       0.0%    0.0%
 Insight 420           419     -3.8%   0.2%    2,782        4,460   -37.6%  -37.6%
 CR-Z    384           330     11.7%   16.4%   2,799        2,734   2.4%    2.4%
 FCX     0             0       0.0%    0.0%    2            2       0.0%    0.0%
Clarity
         13,261        11,953  6.5%    10.9%   79,733       73,709  8.2%    8.2%
Odyssey
         1,450         1,874   -25.7%  -22.6%  10,018       10,837  -7.6%   -7.6%
Crosstour
 Pilot  12,932        9,757   27.2%   32.5%   75,819       64,633  17.3%   17.3%
 CR-V *  27,226        20,554  27.2%   32.5%   172,989      167,236 3.4%    3.4%
         1             0       0.0%    0.0%    2            3       -33.3%  -33.3%
Element
         1,645         981     61.0%   67.7%   10,665       8,250   29.3%   29.3%
Ridgeline
Acura
Division   15,150        12,825  13.4%   18.1%   92,131       85,761  7.4%    7.4%
Total
 TL     1,843         2,358   -25.0%  -21.8%  16,433       20,411  -19.5%  -19.5%
 TSX     1,680         1,980   -18.5%  -15.2%  11,134       19,594  -43.2%  -43.2%

Memo: TSX 158           316     -52.0%  -50.0%  1,322        2,366   -44.1%  -44.1%
Wagon
 ILX     1,482         1,410   0.9%    5.1%    12,206       2,659   359.0%  359.0%

Memo: ILX 110           110     -4.0%   0.0%    1,003        259     287.3%  287.3%
Hybrid
 RLX /   617           40      1380.8% 1442.5% 2,180        254     758.3%  758.3%
RL
 MDX    5,551         4,288   24.3%   29.5%   23,765       28,405  -16.3%  -16.3%
 ZDX    41            85      -53.7%  -51.8%  277          501     -44.7%  -44.7%
 RDX   3,936         2,664   41.8%   47.7%   26,136       13,937  87.5%   87.5%
Selling    25            24                      178          178
Days
 * Honda and Acura vehicles are made of
domestic & global sourced parts.
** Daily Selling Rate
           Month-to-Date                         Year-to-Date
           July          July    DSR**   MoM     July         July    DSR**   YoY
           2013          2012    % Chg.  % Chg.  2013         2012    % Chg.  % Chg.
Hybrid     1,546         1,330   11.6%   16.2%   10,557       12,042  -12.3%  -12.3%





SOURCE American Honda Motor Co., Inc.; Acura

Website: http://www.honda.com
Contact: Robyn Eagles (Honda) (310) 783-3163, Chuck Schifsky (Acura) (310)
783-3165
 
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