More Than 3,000 Moms Will Breastfeed in Public For TheBump.com Second Annual Public Display of Breastfeeding Day

 More Than 3,000 Moms Will Breastfeed in Public For TheBump.com Second Annual
                     Public Display of Breastfeeding Day

-- Events in New York City, Los Angeles, Boston, Chicago and Denver Will Host
Public Breastfeeding Meet Ups on August 15 --

PR Newswire

NEW YORK, Aug. 1, 2013

NEW YORK, Aug.1, 2013 /PRNewswire/ --This year alone, 22,240 women will be
diagnosed with ovarian cancer, 2,500 infants will die from SIDS and obesity
remains at an all-time high among children and adolescents—almost tripling
since 1980. One possible free and natural solution: Breastfeeding.
Breastfeeding has been proven to reduce the risk of developing these health
issues in both moms and babies, while also burning an average of 500 calories
per day for mom and saving more than $400 per year. The benefits are
undeniable, but the amount of encouragement for breastfeeding is still lacking
and many moms continue to feel uncomfortable feeding their baby in public.

(Logo: http://photos.prnewswire.com/prnh/20120618/MM26636LOGO-c )

In support of National Breastfeeding Awareness Month in August, and to fight
the stigma against breastfeeding in public, TheBump.com, the fastest-growing
pregnancy and parenting website, announced today the second annual "Public
Display of Breastfeeding" (PDB) campaign exclusively sponsored by The Boppy
Company.

More than 3,000 moms on TheBump.com have already promised to breastfeed
outside the privacy of their own homes on August 15, 2013, the official
"Public Display of Breastfeeding Day"—and the number continues to grow. Moms
are posting their pride on Facebook and Twitter with the hashtag #PDB and are
also encouraging fellow moms to join the boob-olution.

To make it even easier for moms to nurse in public on August 15, TheBump.com
has partnered with local retailers in New York City, Los Angeles, Boston,
Chicago and Denver to provide a place for moms to gather and breastfeed. Moms
in these cities are encouraged to stop by the following local events to meet
other moms and show their breastfeeding pride:

  Yummy Mummy
  1201 Lexington Avenue (between 81^st and 82^nd streets)
  New York, NY 10028
  12-3 p.m.

  A Mother's Haven Boutique & Educational Center
  15928 Ventura Blvd, Suite 116
  Encino, CA 91436
  1-4 p.m.

  Magic Beans
  The Prudential Center
  776 Boylston Street
  Boston, MA 02116
  12-3 p.m.

  Urba Baby Wicker Park
  1751 W. Division Street
  Chicago, IL 60622
  12-3 p.m.

  Right Start
  3000 East Third Avenue, Unit 15
  Denver, CO 80206
  12-3 p.m.

The first 30 moms to arrive at each PDB local event will receive a gift bag
full of must-haves from Boon, Boppy, BabyLegs, Earth's Best, pediped, Kanga
Care and more.

"There's an enormous amount of stigma associated not only with breastfeeding
in general, but breastfeeding in public—so much in fact that when we polled
our moms on TheBump.com, 1 in 7 admitted that public breastfeeding makes them
uncomfortable," says Rebecca Dolgin, editor in chief of TheBump.com. "To help
end the shame and raise awareness for the proven benefits of breastfeeding, we
created our Public Display of Breastfeeding campaign so moms across the
country can feel an outpouring of support and empowerment to breastfeed
anytime, anywhere."

In addition to TheBump.com Public Display of Breastfeeding campaign, the site
offers breastfeeding resources, online events and information at
TheBump.com/breastfeeding, including:

  oTa-ta Tuesdays With Lactation Consultants: Ta-tas, boobies, knockers—we
    know you've got questions about them and breastfeeding. Good news: We've
    got answers! Each Tuesday in August, moms can chat free with a lactation
    consultant from 1 p.m. to 3 p.m. ET about all their breastfeeding
    questions and concerns. Each participant will be entered for a chance to
    win a Baby K'tan nursing cover, Bravado nursing bra and swag from aden +
    anais, Medela and Colief. Here's TheBump.com "Ta-ta Tuesday" lineup:

       oAugust 6: Getting Prepped for Breastfeeding
       oAugust 13: Latches and Positioning
       oAugust 20: Breastfeeding a Newborn and Older Baby
       oAugust 27: Breastfeeding Problem

  oCelebrity Mom Breastfeeding Stories: Celebs breastfeed their babies and
    are proud of it too!  Alyssa Milano, Tia and Tamera Mowry, Tracy Anderson,
    Ali Landry and Melissa Joan Hart are among the celebrity profiles featured
    on TheBump.com/PDB with real breastfeeding stories and star-studded mama
    advice.
  oMore Than 3,000 Breastfeeding Articles: To help moms answer all the
    questions running through their minds, TheBump.com has compiled more than
    3,000 breastfeeding articles, along with lists of the top 10 breastfeeding
    benefits and the hilarious places moms have breastfed.
  oInformative Breastfeeding Videos: Sometimes you just need a visual!
    TheBump.com offers a variety of informative how-to breastfeeding videos,
    including Tips for Breastfeeding in Public, Breast Milk Storage 101,
    Increasing Your Breast Milk Supply and Is Baby Eating Enough During
    Breastfeeding? 
  oLargest Breastfeeding Online Community: TheBump.com has one of the largest
    online communities of breastfeeding moms, who share tips, personal advice
    and support on the topic, 24/7.
  oSocial Support: Moms who show their breastfeeding in public support by
    tweeting @thebump with the hashtag #PDB between 10 a.m. and 5 p.m. ET on
    August 15will be entered for a chance to win big. One lucky mom will win
    a huge gift bag filled with breastfeeding essentials including a Medela
    Pump In Style Advanced breast pump and a variety of swag from Boppy, such
    as a nursing pillow, travel pillow, nursing cover, slipcovers and more.

About TheBump.com
The Bump is the only multiplatform resource giving first-time moms the inside
scoop on fertility, pregnancy and new mommyhood, reaching millions of moms
each year through TheBump.com and The Bump local guide. The Bump editorial
team, "born" on The Knot, provides new moms stage-by-stage advice, stylish
ideas, local resources, interactive tools and a savvy online community whose
members are obsessed with knowing about everything baby. The Bump is a part of
XO Group Inc. (NYSE: XOXO), a global media and technology leader devoted to
weddings, pregnancy and everything in between. Follow The Bump on Twitter
@thebump.

Contact:
Melissa Bach
Public Relations Manager
TheBump.com
(212) 515-3594
mbach@xogrp.com

SOURCE TheBump.com

Website: http://www.thebump.com
 
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