Travel Alberta Partners with Expedia for Find Your Alberta Campaign

     Travel Alberta Partners with Expedia for Find Your Alberta Campaign

PR Newswire

CALGARY, Aug. 1, 2013

Launching a Collaborative Digital Campaign to Share Compelling Alberta Content

CALGARY, Aug. 1, 2013 /PRNewswire/ - Travel Alberta has partnered with Expedia
Media Solutions, the advertising sales division of Expedia, Inc. to launch an
innovative digital campaign, Find Your Alberta. The latest iteration of
Expedia's award-winning Find Yours™ campaign, Find Your Alberta promotes
Alberta's vacation experiences and destinations and will run on Expedia, the
world's largest full service online travel agency.

This summer and winter, Expedia's hand-selected globetrotting travel bloggers
will visit Alberta to create original travel stories, photographs and videos
of vacation experiences with the content profiled on alongside
Expedia's online booking engine for purchasing flights, hotels and activities
in Alberta. The stories will also be featured on Expedia's new travel blog,
Expedia Viewfinder™, and will be shared on the social media channels of
Expedia, Travel Alberta and the visiting travel bloggers, who themselves have
dedicated online followings.

"The real-time video and social content created through the Find Your Alberta
campaign helps potential travellers visualize the diverse vacation experiences
Alberta offers in an authentic and engaging way," said Royce Chwin, Vice
President of Global Marketing and Communications at Travel Alberta. "In
addition, when the travel bloggers are in Alberta, both Expedia and Travel
Alberta's social audiences will have the opportunity to follow along online
and be part of their trip through the province -- whether it is visiting a
festival in Edmonton, hiking in the Canadian Rockies or prospecting for
fossils in Dinosaur Provincial Park."

"At Expedia Media Solutions we've found that our most successful online
campaigns are driven not only by innovation, but also collaboration," said
Noah Tratt, global vice president, Expedia Media Solutions. "Find Your Alberta
is a great example of how partners can leverage Expedia's existing campaigns,
such as Find Yours, to build an emotional connection with travel audiences,
and grow visibility for their own brand."

In the year ahead, Travel Alberta will work with tourism industry partners
throughout the province to host Expedia's travel bloggers in the creation of
the content which will compliment Travel Alberta's summer and winter marketing
campaigns. The first phase of the Find Your Alberta campaign on
has launched and is live online.

For more information about the Find Your Alberta campaign visit:

Find Your Alberta Alberta microsite
Expedia Viewfinder
Or watch for the #FindYourAlberta hasht ag on Twitter

About Alberta

Located in the heart of Western Canada, Alberta is a travel destination known
for surprising even the most experienced travellers. The picturesque mountain
towns of Banff, Lake Louise, Canmore and Jasper are revered by campers, hikers
and nature lovers for their awe-inspiring terrain, jaw-dropping vistas and
abundant Canadian wildlife. From exploring Calgary and Edmonton, lively cities
brimming with music, culture and nightlife, to discovering dinosaur fossils in
the mysterious Canadian Badlands, visiting Alberta promises an experience
unlike any other. Travel Alberta is the tourism marketing organization for the
province of Alberta in Western Canada. Twitter: Facebook: YouTube:

About Expedia Media Solutions

Formed in 2007, Expedia Media Solutions is dedicated to building online and
offline media partnerships for travel and non-travel brand advertisers and to
enable them to leverage the unique media value of Expedia's network of leading
travel brands and global points of sale. For more information, visit

About Expedia, Inc.

Expedia, Inc. is thelargestonline travel companyin the world, with an
extensive brand portfolio that includes some of the world's leading online
travel brands, including:

  *®, the world's largest full service online travel agency, with
    localized sites in 31 countries
  *®, the hotel specialist with sites in more than 60 countries
  *Hotwire®, a leading discount travel site that offers opaque deals in 13
    countries on its 12 sites in North America, Europe and Asia
  *Egencia®, the world's fifth largest corporate travel management company
  *eLong™, the second largest online travel company in China
  *™, the online hotel reservation specialist in Europe
  *trivago®, a leading online hotel search company with sites in 33 countries
  *Expedia Local Expert®, a provider of in-market concierge services,
    activities and experiences in 18 markets worldwide
  *Classic Vacations®, a top luxury travel specialist
  *Expedia® CruiseShipCenters®, one of North America's leading retail cruise
    vacation experts

The company delivers consumers value in leisure and business travel,
drivesincremental demandand direct bookings totravel suppliers, and
provides advertisers theopportunityto reacha highly valuable audience
ofin-market travel consumers through Expedia Media Solutions. Expedia also
powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and
industry news and views, visit us at or follow us on
Twitter @expediainc.

Trademarks and logos are the property of their respective owners. © 2013
Expedia, Inc. All rights reserved. CST: 2029030-50

SOURCE Travel Alberta


Susan Darch, Director, Global Media, Travel Alberta
(403) 561-0236

Casey Ibbetson, Zeno Group for Expedia Media Solutions
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